ideas and planning

1. Client Project Pro- Forma
Olivia Groom

2. Mind Maps/Brainstorms
Star by using the first few slides to create mind
maps and or brainstorms for ideas related to
your project. Get as many possibilities as you
can.
Don’t worry about practicality, suitability or
potential at this stage. You will assess the ideas
later.

3. Mind
Maps/Brainstorms
• BUISNESS CARD IDEA:
• Create a new business card. As I am working with a
pub for my client project, I want to create a unique
and exciting business card that will draw in customers
and have an edge to it, that is also pub related. Most
business cards are left quite simple and dull so I want
something different and to challenge myself.
• Draw a business card-
• Draw a pink gin and lemonade drink, as it’s a popular
drink at the Commerical.
• Use the glass to write the contact info and address
on, as a gin glass is quite wide. Put the number down
the stem of the glass, and the email on the straw.
• Have the glass filled with pink gin and lemonade or
just clear gin and tonic, with fruits coming out of it
and the drink splashing out a bit.
• OR use a pint glass, however I feel this would be less
exciting and too basic.
• Also the idea of having a beer mat for a business card,
have all the different types of drink brands on there
that I draw, and then the info on back.

4. Mind
Maps/Brainstorms
• WEBSITE-
• Create a new website. For the website I’d want to
create something more raw and tell a story within
it, as the landlord is a friend of mine and id like to
create something personal that draws people in.
• Ideas-
• Have the home page telling something about Owen
(the landlord) when he took over and how he has
changed the pub for the better, with a gallery of
photographs I’ve taken and drinks, food, etc.
• Draw the commercial, a sketch myself so its
original and authentic. Have it as the background.
• Draw some drinks and the brands of beer, soft
drinks.
• Get the menu on there
• Put on reviews or stories from friends about there
experience there, short light hearted interviews.
• List of events that will be coming up
• Write some alcohol slogans

5. Mind
Maps/Brainstorms
• BEER MATT
• Create a beer matt related to the
pub, so its personal.
• Draw the commerial and have it as
the background with words on it
related to the pub or stuff that is
well known and related to the com,
sayings and jokes. 'last orders at
the bar' 'pink gin' another house
white' 'wheres the landlord' 'we
going com' 'youngest landlord in
Britain' 'com on in' using
typography.
• - draw drinks and snacks, making it
quite a personal beer matt so its
something different for advertising.
TYPEOGRAPHY
• -try new things and use some
typography as I've never
experimented with it.
• Put little strawberries for the dots
on 'I' for pink gin, a wine glass for a
U o a

6. TYPOGRAPHY SHAPES

7. Idea
Evaluation
Which of your ideas do you want to develop further?
Explain why you think that is the right idea to take
forward.
I think I want to take my buisness card idea further, as I
think I would be able to create something that would
appeal to my audience, and it would be different to
other exisiting products. I also feel this would be a good
idea for me to challenge myself with, and I could take
my graphics and illustration skills futher. I think the idea
will work and there wont be any issues with producing
it, its quite a practical and managable idea for me. I also
want to create other products such as a beer matt
using typography, as it’s a skill I've never tried out and I
think it would be good for me to expand on this. I could
draw a few beer matts, using typography shapes. For
example, a pint with sayings in or words related to the
pub itself, making it really orginal and personal for
advertising purposes. I also want to try out drawing the
commerical on a beer matt, with drinks on the back I
have also drawn, and just expermient with these ideas
and see what I create, so there will be a lot of drawing.

8. Development
• Development should include mood boards or other visual
examples of work. It could include basic mock ups of your
vision for the project using the work of others.
• These don’t need to be the same quality as your finished
pieces but they a good indicator of where your project is
going.
• As this is not final work, it may include work from others.
• You could include test work or practice work here too to
further develop your skills.

9. Developed Idea 1

10. Developed Idea 1
With this design, I developed it from a drawing I did
which helped me end up with this product. As I was
only practicing with typography and the graphics
tablet, I didn’t create something to my best
standards however it has some qualities I want to
use in my final production. I really like the vibrant
colours and the use of a text within a pint glass. I am
not keen on the use of text or how it is layed out, but
as I went on practicing I got the hand of shape
typography and produced more accurate
representations of it. I do however really like this
design that came from a quick sketch. To create this I
scanned my drawing and filled it with the paint
bucket tool to create a white pint glass, then use the
graphics tool to create these firework like splashes
around the glass which are mean to look like a drink
splash. I used a black background as I thought it
contrasted really well with the orange ,brown and
red vibrance. I originally was going to create this as a
business card however it isn't landscape, so I
thought maybe as a poster design to go up around
the pub.
x

11. Developed Idea 2
x

12. Developed
Idea 2
with this design, I again drew it to
begin with then scanned it onto
photoshop. For this idea I thought it
would be interesting for a beer matt,
but I ended up creating another
poster. It could still be a beer matt,
however I preferred it as a poster as it
really stands out, and I feel its
something I would look at when
walking into a pub. I'd say out of all
my drawings this is my favorite. to
create the colors and the washy paint
effect look, I simply used the graphic
tablet to draw over the fruit and ice,
as well as the fire work/ drink
splashes, and then filled it into with
pinks and whites. Photoshop has a
filter gallery tool which consists of
loads of different artistic effects so I
managed to create this wishy washy
painted finish with these tools. To
finish it off I went onto image,
adjustments and put the vibrance and
saturation up a bit.

13. Developed
Idea 2

14. Developed
Idea 3

15. Business
card
• For this design, I drew a sketch
of the Pub I am working with and
then scanned it to edit on
photoshop. I wasn’t really sure
what approach I was going for with
this drawing but I knew I wanted to
create something personal to the
pub itself so I thought drawing it
would make it come to life a bit. I
think the detail of the drawing
needs work if I was going to create
something similar to my final
production, however its quite
intriguing as its abstract yet you
can still see it’s the Commercial,
making it quite authentic and
original.

16. Typography practice

25. BEER MATTS

26. Production Schedule:
You should prepare a production schedule that will allow you to manage your time over
the 4 weeks of production. This should include:
• Deadlines: Interim deadlines help you keep on track, final deadlines are final.
• Availability: The availability of the client and any other people you may need to help
you with your project. You will need to contact them. You might to do visit. You may
need to liaise with models, or photographers.
• Feedback: This is a working brief with a real client. You will need to get feedback on
your work and also allow yourself time to make appropriate changes. Plan appropriate
time in to you schedule so that you can do this.
• Resources: You should include a list of resources that you will need to complete your
project. Remember that this all needs to be your own work

27. Assessment of final ideas
Suitability for audience:. Do you think your audience will engage with your ideas?
Suitability for client: Does your idea fulfil the brief your client gave you?
Timescales: Is your project practical and manageable in the time you have?