Get Quality PPC Leads with 7-Stage Management
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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC
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Get Quality PPC Leads with 7-Stage Management
- 2. How to get more QUALITY leads with Pay Per Click (PPC) Marketing What is PPC?? Pay Per Click Marketing: A type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention. www.northpolewebservice.com
- 3. 1. Research Category 6. Review Performan ce 5. Build Landing Pages 4. Organise Bids 3. Write Copy 2. Plan & Structure 7. Amend, Tune & Test 7 Stages of PPC Management www.northpolewebservice.com
- 4. Research Your Market Category • Customers, Competitors, Keywords • The buying process • Core keywords • Long tail keywords • Website analytics • Volumes, values, margins • Conversion is key • Local vs. National vs. International www.northpolewebservice.com
- 5. Plan & Structure Campaign • The Search marketing mix • Budgets • Campaigns • Ad groups • Keywords • Match types • Landing pages www.northpolewebservice.com
- 6. Write Advertising Copy • Matching copy to keywords • Crucial for Click Thru Rate • Tailored Ad Groups • Use all four lines – Headline – Copy lines – Display URL • Call to action or USP • Minimise keyword insertion www.northpolewebservice.com
- 7. Organise Bidding • Understand value of clicks • Know value of conversions • Quality Score is key • Set up a keyword match hierarchy • Bid more only when Quality Score is high • Reduce bids if conversion cost is unprofitable www.northpolewebservice.com
- 8. Select & Build Landing Pages • Send click traffic to most appropriate page • Build if one does not exist • Keep the landing page simple • Focus on achieving goals – Ecommerce sales – Lead generation • Eliminate distractions • Learn from successful landing pages www.northpolewebservice.com
- 9. Track & Review Performance • Establish key metrics • PPC reports and analytics • Cost per click (CPC) • Click through rate (CTR) • Conversions • Cost per conversion • Cost per sale • What is target ROI?
- 10. Amend, Test & Tune • Look for conversion winners and replicate components • Look for blockages and eliminate • Eliminate negative terms • Test different keywords • Test different copy • Test different landing pages • Test different bid levels www.northpolewebservice.com
- 11. Contact us:- To find out more or how we can help you better Address= C-127 ,2nd Floor, Ozi gym Building, Phase 8, Industrial Area,Mohali,160055 Phone no: (+91) 8872155107,9779127768, 8360890672 Email:- hr@northpolewebservice.com www.northpolewebservice.com