2. Global internet access
2000
413 million
In the year 200 the internet began
its widespread growth
3.4 billion
By the year 2016 the internet had
expanded greatly
2016
4.95 billion
At present most of the global
population has access to the
internet
2022
7.5 billion
It is projected that 90% of the
world will have access to the
internet in 2030
2030
3. Online Access in the US
● In 1990 the first website was created
● By 2000 half of the US population was accessing information through
the internet
● In 2016, ¾ of the US population had access to the internet
5. Lowest online populations
● Eritrea
● Somalia
● Guinea Bissau
● Central African Republic
● Niger
● Madagascar
● North korea
With the acception of North Korea the countries with the lowest online population reside in Africa, That being said
Africa is one of the continents with the fastest growing online populations
6. Social Media
Instagram
Over 1 billion
monthly users
Facebook
Around 3 billion monthly
users
Whatsapp
Estimated above
1 billion users
● In 2021, over 4.26 billion people were using social media worldwide
7. Internet Speed
Dial up
connections
in 1993 where
up to 56kpbs
Vestibulum congue
Broadband
offers
between
128kbps and
15mpbs
Fibre broadband
can go up to
speeds of
1Gbps
8. How People Connect
● Desktop computers
● Phones
● Tablets
● Smart Television
● Video Game Consoles
● Smart Watches
● Digital Cameras
● Household Appliances
● Smart Glasses
● Cars
9. Consumer products
Fashion Items The increase in demand in the fashion industry in the online
world owes itself to the improvement in return policies
Travel & Tourism A huge number if comparison sites have driven prices in the
tourism industry to be much more competitive
Tech products Sales of Tech products have been slipping away as there is a
lack of customer guarantees online
Second hand Sales Online through these second hand sales platforms you can
find a product being sold for a much lower price with ease
Books and Music The distribution of Music and e books has changed
drastically with subscriptions and downloads offering
customers more choice and variety at high speed
Educational Courses Because of regular updates and real time market
insights,Specific education is quickly overtaking general
education
10. Top Search Engines
Google
Google is the giant among search engines,with a 86% share of the search engine market
Youtube
Youtube, which is owned by google giving google control of the top two search engines, receives more than 2 billion logged-in users per month and feeds over 1 billion hours
of video a day to users
Amazon
Amazon started with books but have been merited with making online shopping popular and accessible. It was stated that 60% of online shoppers start their product search on
amazon in the US
Facebook
You wouldn’t think of facebook as a search engine but it has over 2 billion searches per day and gives business incredible market access with over 1.5billion logged in visitors
per motnh
Microsoft Bing
Bing launched with a measly 8.4% of search market share which rose to 28.1% in 2016 with acquisitions, they are playing a game of catch up but are still recognised on some
level.
Baidu
Baidu is the dominant search engin in china with about 705 markey share . they are making huge investments but hold little influence outside of the country
11. Video consumption populace
Year Global viewers
2019 2.78 Billion
2020 3.1 Billion
2021 3.26 Billion
2022 3.37 Billion
2023* 3.48 Billion
13. The fact that video content is estimated to make up 82% of internet traffic shows its
dominance in terms of online usage, its almost impossible to avoid if your online. With the
emergence of streaming services like Netflix and Disney plus and the diminishing use of
traditional TV the generations that have grown up with the internet must not be able to
comprehend the internet without Video consumption. Within the last 5 years the single event
that is evidence to these claims is the pandemic and how much video consumption on the
net rose during the lockdown and has risen since. People do not only look to the internet for
entertainment but for information and education, What would be better than looking in a
holiday magazine? I’m sure a video of a few possible holiday destinations could provide
much more detail and insight and the same could be said about the comparison between
books and video tutorials or lectures
Video Consumption
14. Summary
It is clear to see that as a people our ability to access the internet has grown in recent years and
will continue to grow exponentially alongside our reliance upon it. It seems the basis of this
growth is the speed that the network can operate at and the competence of the connection. More
cost efficient and seamless ways to access the internet plus the solutions that the connectivity
provides to counteract problems means that developing countries stand to gain a lot from it. In
developed countries where cutting edge technology is being put to use, we have increased
automation in almost every aspect of our day to day lives, from starting your coffee machine
through voice recognition software to timing to the minute when your bus to work will arrive .
From products to services web connected technology plays a role in economies that is almost
unfeasable if not present. Machine learning and A.I give a very personalised service to consumers
and businesses.. It is my belief that as long as these developments are researched, refined and
regulated thoroughly technology will continue to give the human race a helping hand, a helping
hand that we are more than willing to take
