2. 03
Established in the year 1990 and currently based
in Corona, California.
Their beverages are not limited to just
carbonated drinks, they also have ice teas,
juices, cocktails, fruit cocktails, coffee
substitutes, sport drinks and most importantly
energy drinks. They started their energy drink
line in the year 2001 and their biggest competitor
is Red Bull. They give a tough competition to
them. Monster tries to stay healthy and nutrient
for their customers as pleasing them has always
been their biggest priority.
3. 02
MONSTER CAMPAIGNS
MONSTER CAMPAIGNS
MONSTER CAMPAIGNS
Their posts usually revolve around
their new drinks and flavors.
Through their posts they talk about
the features and unique selling points
each can has.
They bring out new concepts of drinks
like replacements of morning coffee
and pre workout drinks.
4. 04
STRATEGY
CAMPAIGN
Objectives
They want to make monster more approachable
as a brand.
They want to build trust in their consumers and
make them believe that monster can be
consumed in any occasion.
They inspire and support fitness freaks and
sports lovers.
They want to reach out to more people and lead
their brand towards a mainstream direction
without making the loyal consumers feel left out.
They hold pride in their no calorie and no added
sugar products.
They also want their demographics to grow as
now they are welcoming females as well.
5. 05
STRATEGY
CAMPAIGN Brand Positioning
Monsters main target audience
are the hard working individuals.
They are committed in fueling
your energy through out the day.
Their drinks are sustainable and
the effects may last an entire day.
6. 06
STRATEGY
CAMPAIGN Problem Solving Insights
Monsters should come out of their male
targeting startegies and reach out to women
as well in order to generate more sales and
compete even better with their competitors.
They should come up with more health
concerned drinks as these days people are
really aware of their intake and want to stay
and look fit.
Reposition few strategies for a better future
in the market.
7. Our print ads target ladies
aged 18 to 34 who lead busy
active lives, whereas our
advertisements target
everyday working guys.Our
print ads target ladies aged
18 to 34 who lead busy
active lives, whereas our
commercials target everyday
working people.
07
Monster will provide you
with the boost you need to
get through your daily
grind or to complete
numerous adventures.
This brand is perceived as gritty and
intense by consumers. Users of the
products, they claim, are often
involved in BMX or other extreme
sports. The brand is also seen as a
niche or off-the-beaten-path
product. Monsters items are
instantly identifiable due to their
characteristic 'M'.
