1. Demi Dailey, Blake Carter, Matthew Zoldano
Comm 353
Carolyn Coal
12/13/2016
2. Pinkberry is a nutritious product that gives consumers the energy to
conquer their daily tasks. With healthy and delicious ingredients,
pinkberry superfoods is the only way to give consumers a healthy
alternative to sugary frozen yogurts.
Concept:
4. DIGITAL
The main focus of this campaign was to
rebrand pinkberry as a unique, frozen
yogurt treat company, to a superfood
company, and differentiate our product
from a commoditized market. We are
focusing on showing the benefits of the
product, while communicating to our
audience that the superfood can have any
consumer “conquer anything”. A big
portion of our consumers use social
media apps, and digital media, thus, we
want to reach those consumers through
this vehicle by sending our message of
having a great quality product that is
healthy and nutritious, and one step
above our competitors which will then
make us the desired super frozen yogurt
super brand.
6. INT. Woman is speaking to
a crowd of people.
INT. Crowd giving
standing ovation to
speech.
INT. Bob behind the counter
calling Mary’s name.
Mary standing behind
counter, surprised she
isn't speaking to the
crowd anymore.
INT. Mary grabbing the bowl
from Bob.
EXT.Mary’s face smiling
looking ready to do anything.
EXT..Mary taking a bite of her
bowl as she walks out the store.
1.EXT.Mary walking down a
busy street with voiceover
describing the pinkberry bowl.
SUPER tagline
END CARD with instagram
CONQUER ANYTHING.
EVERY DAY.
@PINKBERRYSUPERFOODS
