1. Curriculum Vitae
Confidential
ASHUTOSH KUMAR (27.05.74)
Current Employment Head - Marketing & Innovation
(Dec 2011 – till date) PNB MetLife Insurance India Company Limited, Gurgaon
Functional Summary
Responsible for developing & implementing brand communication and advertising strategy for the organization,
supporting Sales Channels achieve targets & strengthen partner engagement, driving research & customer-
centricity across functions, launching product propositions and facilitating innovation in the Company.
Job Profile
 Brand & Advertising
Build our brand equity among stakeholders, customers, partners and employees as a trustworthy, customer-
centric and preferred life insurance partner through marketing interventions including advertisement,
communication, activation and engagement.
 Channel Marketing
Provide momentum to the sales efforts on target achievement, partner relationship management, driving
productivity, persistency and profitability through drivers like product mix, R&R and contests, customer
meets, branch visibility and on-ground activation.
 Customer Centricity
Drive an integrated customer centric approach within the organization putting the “Customer First” through
insights, research and market intelligence with focus on customer voice, complaints management and Net
Promoter Score (NPS).
 Product proposition & Innovation
Launch need based products & propositions, combo solutions with bank products under Circle of Trust
umbrella branding and facilitating innovation in the company in collaboration with Lumen Lab, MetLife’s
Innovation Centre in Singapore.
Special Achievements
 Junior Badminton Championship – own the ‘Badminton space’ for PNB MetLife through JBC
 Satara Half Hill Marathon – earned the Guinness Book of World Records title for PNB MetLife through SHHM
 Asia Mobile Challenge – steered PNB MetLife to win the 1
st
prize across 12 MetLife countries in Asia
701, Tower 16, The Close South,
Nirvana Country, Gurgaon – 122002
Mobile: 98111 74731
Email: aks.gemini@gmail.com

2. Curriculum Vitae
Confidential
Previous Employment Assistant Vice President – Marketing & Research,
(Jul 2008 – Dec 2011) Canara HSBC Oriental Bank of Commerce Life, Gurgaon
Functional Summary
To impact business by acquiring & retaining customers through segmented marketing campaigns with
measurable results. Key responsibilities include advertising & communication, website & web initiatives and
customer activation & insights.
Special Achievements
 Launched the 1
st
TV campaign of the company
 Revamped our Corporate website and launched on-line policy servicing platform
 Developed a unique web-based sales tool called LIS (Life Insurance Simulator)
Previous Employment Senior Manager – Business Research,
(Apr 2004 – Jun 2008) Aviva Life Insurance, Gurgaon
Functional Summary
Central repository for market intelligence within the organization, conducting research and collecting consumer
insights for future product development.
Special Achievements
 Worked with Aviva, London for 2 months on key strategic projects – “Entry strategy for emerging markets”
 Member of the Accelerated Learning Programme (ALP), a residential programme at IIM, Ahmedabad.
 Winner of Value Ambassador Award thrice in a row
Previous Employment s
(Jun 2000 – Mar 2004) Associate Project Director, IMRB International, New Delhi
(May 1999 – Jun 2000) A C Nielsen Marketing Research & Services Ltd., New Delhi
Professional Qualifications
 Pursuing Certification in Digital Marketing
Simply Digital, School of Digital Marketing, Gurgaon
 1997 – 1999 K.J Somaiya Institute of Management Studies and Research. Mumbai University
Master of Management Studies in Marketing with 66.00% marks
 1993 – 1996 Kirori Mal College, Delhi University
B Sc (Hons) in Mathematics with 81.33% marks