1. DEBRA KULP d_kulp@bellsouth.net  www.linkedin.com/in/debrakulp  678-427.4350 Cell
4705 Yorkshire Lane, Suwanee, GA 30024  770.844.0345 Home
SCOPE OF EXPERTISE
MARKETING MANAGER  Project Management
An award winning marketer delivering high-impact and cost-effective  Customer & Vendor Management
integrated and strategic sales and marketing programs on time and within  Budget Management
budget. An expert in building collaborative relationships, driving innovation,  Contract Negotiator
and gaining consensus. Recognized for improving operational efficiency by
streamlining processes, reducing costs, and achieving quantifiable results.  Media Planner & Buyer
 Themed Meeting & Event Planner
EXPERIENCE & SELECTED ACCOMPLISHMENTS
INDEPENDENT MARKETING CONSULTANT
2008 - PRESENT
CIBA VISION, Duluth, GA
As the eye care unit of Novartis AG’s consumer health division, CIBA Vision is a global leader in the research, development
and manufacturing of contact lenses and lens care products.
ASSISTANT CUSTOMER MARKETING MANAGER, CONTRACT (2011)
 Customize collateral at sales reps’ requests that is brand consistent and quality compliant within regulatory and legal
requirements.
 Align with sales team and support their selling efforts via policies and program training, co-op advertising, promotions, and
merchandising, etc.
 Design programs that amplify the value propositions, key product features, and address the optometrists’ specific needs.
 Manage, measure, and optimize programs resulting in greater spending efficiency and improved program effectiveness.
MOLNLYCKE HEALTH CARE, Norcross, GA
World’s leading provider of surgical and wound care solutions to help minimize the risk of infections for patients and protect
health care professionals.
ASSISTANT BRAND MANAGER, CONTRACT (2009 – 2010)
 Executed surgical glove launch at annual sales meeting and at AORN Congress of 5k health care professionals.
 Orchestrated 3 direct mail campaigns to generate qualitative sales leads.
 Salvaged a $2M VA contract by collaborating with account while maintaining product quality and FDA compliance.
 Managed agencies and vendors to create high-quality, compliant sales and marketing materials and presentations saving up to
74% in production costs.
SOLOHEALTH, Duluth, GA
An early stage startup positioned to capitalize on the growing consumer preference for self-directed healthcare services via
an interactive kiosk that provides a free customized vision report and directs consumers to a nearby eye care professional.
SALES/CUSTOMER SERVICE REPRESENTATIVE, CONTRACT (2008)
 Provided business development support by identifying and evaluating opportunities to increase customer capture, conversion,
and satisfaction.
 Detailed database of customer interactions and liaised with customers and vendors providing consultative support.
CIBA VISION, Duluth, GA Reorganization - 2004 – 2008
INTEGRATED MARKETING MEDIA MANAGER (2004 – 2008)
Developed B2B communication strategy for optometric community, analyzed and selected communication vehicles, leveraged the Novartis
brand, and presented a detailed post-analysis. Built and reinforced mutually profitable relationships with trade editorial, publishing, and
advertising staff, medical education vendors, and professional associations by developing and coordinating communication and continuing
education programs.
 Managed a highly successful sponsorship of a professional sports franchise and initiated a key partnership with an authorized state
youth association and industry buying group to raise public awareness and drive product demand at a local level.

2.  Researched and compiled a CRM database of 8k accounts for professional and consumer electronic outreach providing a new
communication vehicle for crisis management and promotional outreach resulting in a 40% open rate.
Continued

3. DEBRA KULP d_kulp@bellsouth.net  www.linkedin.com/in/debrakulp  678-427.4350 Cell
CIBA VISION - PROMOTIONAL AND ADVERTISING REVIEW COMMITTEE (PARC) ADMINISTRATOR (2004 – 2005)
Improved and managed the review and approval process and procedures of promotional, advertising, and product-related materials.
Monitored and reported compliance and ensured support documentation was maintained for quality control audits. Developed training
materials, assisted with training, and coached for compliance with quality policies.
 Authored and established the standard operating procedure for the review and approval process.
 Executed a review procedure to ensure content was accurate, consistent, and of high quality that complied with regulatory, legal, and
clinical/professional requirements and instituted an accessible appeals process to ensure executive management agreement.
 Developed and implemented a coding and tracking system to identify approved materials and compiled document control lists.
NOVARTIS OPHTHALMICS/CIBA VISION OPHTHALMICS, Duluth, GA Corporate Relocation - 1993 – 2003
As the eye care unit of Novartis AG’s pharmaceutical division, Novartis Ophthalmics is a global leader in discovering,
developing, and delivering innovative ocular medications.
MARKETING COMMUNICATIONS MANAGER
Developed B2B and B2C communication strategies for the optometric and ophthalmic communities and targeted consumer audience,
analyzed and selected communication vehicles, leveraged the Novartis brand, and presented a detailed post-analysis. Built and reinforced
mutually profitable relationships with trade editorial, publishing, and advertising staff, medical education vendors, and professional
associations by developing and coordinating communication and continuing education programs. Initiated and managed the speaker bureau
program and coordinated the glaucoma advisory panel meetings.
Directed creative, content development, production, and workflow process with photographers, graphic designers, audio/video personnel,
instructional designers, and printers to deliver critical high quality multi-media communications at annual sales meetings.
Managed marketing collateral archives and inventory, warehousing, reporting, internal disbursement, and supervised a cohesive, cross-
departmental team to institute warehousing and fulfillment policies and procedures.
 Managed a $4.6M product launch communication budget resulting in a 13% monetary savings.
 Negotiated favorable rates, positioning, and merchandising allowances securing primary sponsorship of industry trade shows and
premium booth placement.
 Established an audio visual vendor RFP to deliver annual sales meeting multi-media presentations at a 40% cost savings.
 Issued RFP for warehousing vendor to manage marketing collateral which included design and implementation of an online fulfillment
program that reduced operating costs by 20% due to improved inventory management.
 Inspired, engaged, and mobilized the largest volunteer effort of 150 volunteers for a 2-day Georgia Special Olympics event boosting
employee morale and CIBA Vision’s community image.
RECOGNITION & AWARDS
2004 CIBA Vision Recognition Recipient of North America O2Optix and AQuify Launch Team
1999 Novartis Ophthalmics Distinguished Performance Award Recipient
1995, 1996, 1999, 2000, 2003, 2004, 2006 Novartis Ophthalmics & CIBA Vision Recognition & Reward Recipient
PROFESSIONAL DEVELOPMENT
Completed a 12-week intensive Project Management (PMP) Certification Session (7/2010 - 10/ 2010)
Novartis Consumer Health Building Winning Brands, Oxford Strategic Marketing Ltd., UK –
Integrated Marketing, Media Strategy/Marketing Spend Effectiveness, Brand Building Excellence
Association of National Advertisers – Masters of Integrated Marketing, Building Brand Equity, Media Strategy
American Management Association – Fundamentals of Finance and Accounting for Non-financial Managers
COMMUNITY RELATIONS
2011 C3G Women's Networking Group Speaker Coordinator 1993 - 1997 Georgia Special Olympics
2009 - 2010 C3G Healthcare Accountability Group Co- Coordinator/Administrator
chairman 1993 - 1996 CIBA Vision Community Grants Committee Co-
1996 - 1997 CIBA Vision Community Grants Committee chairman/Secretary
Administrator/Member 1993 - 1995 Georgia Special Olympics Sponsor Relations
1995 - 1996 Habitat for Humanity Planning Committee Committee Member
Member 1993 - 1994 United Way Campaign Planning Committee
1994 - 1996 Gwinnett Ballet Theater Board Member Member

4. EDUCATION
Bachelor of Science in Business Marketing & Business Management, 2007, GPA 3.96, University of Phoenix, Atlanta Campus
Portfolio provided upon request.