With the help of PRLab, the Boston Blades hoped to increase awareness of the team and brand to consumers for the rest of the season and to potential draftees after the postseason. This presentation shows how PRLab helped the Boston Blades to address their challenges.

1. Boston Blades
Final Presentation
April 24, 2014
Account Executives:
Nicole Connolly
Brittany Shepard
Christine Silen
Account Supervisor:
Erica Morelli

2. Agenda
● Overview
● PR Challenge
● Portfolio
● Lessons Learned
● Q&A

3. Client Overview
● The Boston Blades are one of five teams in the Canadian Women’s
Hockey League (CWHL) and the only team in the USA
● Founded in 2010
● Players are unpaid—they play
for the love of the game
● Head Coach Digit Murphy
● 2013 Clarkson Cup winners

4. PR Challenge
With the help of PRLab, the Boston Blades hope to increase awareness of the team and
brand to consumers for the rest of the season and to potential draftees after the
postseason.
PRLab is helping the Boston Blades address these challenges by:
● Updating and sending out the Blades’ weekly newsletter and special events email
blasts
● Drafting press releases for games
● Designing promotional materials
● Creating “3 Stars of the Game” pictures for the Boston Blades website
● Producing a video series about top players to be posted on the website
● Developing a PR plan for the upcoming 2014 CWHL draft and researching potential
draftees
● Helping to create an event program and researching sponsors for the Blades’ golf
outing
● Advising social media strategy

5. Newsletter

6. Clarkson Cup

7. Visual Promotions

8. Video Series
● Interviewed top players on the team for the
“Get to Know the Blades” video series to
promote the team and women’s ice hockey
● A candid way for fans to know the players
through traditional and rapid fire questions
● Stills from the videos can be used across
Facebook, Twitter and Instagram accounts
to further promote the players and the
team

9. Draft Material
● Gathered a list of women’s
ice hockey conferences
along with the coaches and
their contact information
● Researched the top D-1 and
D-3 women’s ice hockey
players (forward, defense,
goalies)
● Compiled their stats for the
season

10. Golf Outing
● Created a draft flyer
● Brainstormed golf outing activities
● Gathered a list of potential
sponsors
● Drafted pitch email to potential
sponsors and individual
participants

11. Results
● Improved the design of promotional materials
● Developed content for the golf outing
● Created draft materials for potential draftees
● Promoted the Boston Blades
● Gained coverage in the Boston
market

12. Lessons Learned
● Communication is key
● Adhere to a consistent schedule
● Take initiative
● Be creative, but be flexible, too

13. Thank You
Any
Questions?