2. 2
Double-Goal Coach Awards
• 2013 Program Highlights
• Program Overview
• Ten (10) Regional Events and One (1) National Event
• UnitedHealth Group Partnership
UHG Logo Here
3. 3
2013 Highlights
• 492 completed nominations submitted (27% increase YoY)
• 1800 people participated in the nomination process comprised
of nominations and supporting testimonials
• 36 states and 24 unique sports had at least one coach
nominated
• National Youth Sports Organizations solicited award
nominations within their respective organizations including AYSO,
Little League International, USA Water Polo, US Lacrosse, US
Youth Soccer, USA Softball, USA Hockey, and USA Wrestling
• 55 media hits with more than 60% of them mentioning the lead
sponsor
5. 5
National Awards Program - 2013/14
• PCA will solicit nominations from October – December 2013
Outreach includes:
• PCA’s National Partners’ solicitation/involvement
• Direction communication via email, website and social media
• Local chapter outreach and board engagement (160+ local leaders in
ten markets)
• Outreach to all local school and YSO partners and prospects (approx
7,000)
• Fifty (50) finalists selected by January 31, 2014
• Background check on each finalist prior to announcement
• Media outreach for all 50 finalists
• Finalists receive a PCA certificate and signed PCA book
• Twenty (20) National Award winners selected by February 28, 2014
• Phone interviews with every winner prior to announcement
• Individual press release and media outreach for all 20 winners
• Winners receive $250 cash award and trophy
• PCA aims to have all winners recognized at a professional sports
event in their community. See full list of this year’s winners.
6. 6
Events
Ten (10) Regional Events
• Each PCA chapter will hold an awards
event in Spring/Summer 2014
• Media outreach around each event
• Winners and finalists in chapter markets
will receive recognition
One National Event
• National Youth Sports Awards scheduled for April 2014 at Stanford
University (Deloitte is also a sponsor of this event)
• Top three winners will be selected to attend and speak at this event
• Joe Ehrmann to receive PCA’s Lifetime Achievement Award
• Expected attendance of 500+ people
7. 7
UnitedHealth Group Partnership
• All communication around the Double-Goal Coach Awards will
be: Double-Goal Coach® Award Presented by UnitedHealth Group
• Award nominations will be promoted in all PCA live workshops that
take place from 9/1/13 - 12/31/13
• Promotion in all PCA email communications (at least 15 times) with
a distribution list of 70k+ coaches and parents (and growing!)
• Social media campaign via Twitter, Facebook, and Linkedin
• Outreach to select National Advisory Board members
• Outreach to National Youth Sports Organizations with an expected
distribution of ~400,000 coaches and parents
• Hospitality offered at regional and national events
• UHG to engage NFL, NBA and MLS partners to promote Double-
Goal Coach Awards through their community network
