The document discusses the role of video in mobile learning, outlining different types of video that can be used including YouTube-style, professionally developed, interactive, and social videos. It provides best practices for using video like keeping it short, incorporating storytelling, and ensuring it is available in digestible chunks. The document also explores what subjects and content are well-suited for the video format in mobile learning.

1. The Role of Video in Mobile Learning
Today’s Presenters:
Peter Barrett Tom Braning
President, NetDimensions, Inc. Channel Sales Mgr. BizLibrary

2. Today’s Presenters
Peter Barrett
President, NetDimensions, Inc.
GM, NetDimensions Interactive
Tom Braning
Channel Sales Manager
BizLibrary

3. Established in 1999, listed on the London Stock Exchange (AIM: NETD) and now trading on
OTCQX International (OTCQX: NETDY), NetDimensions is a global company with operations in
the US, UK, Germany, Denmark, Australia, Hong Kong, and the Philippines
NetDimensions’ Quality Management System is ISO 9001:2008 certified & NetDimensions
Hosted Services are ISO 27001:2013 certified
About NetDimensions
Provider of performance, knowledge and learning technology solutions
• Full spectrum provider with broad learning & development expertise backed with
deep technology competency
• North American Headquarters: Rocky Hill, CT
• NetDimensions Interactive (NDI) providing custom e-solutions for 16 years:
• Focus on content, conversions, application tools, specialized portals, dynamic
websites and mobile solutions

4. About BizLibrary

5. Today’s Discussion
 Mobile devices have become integrated into business and
learning today. Video, because of its adaptability to many
devices has a prominent role in learning.
 What is the best use for video in learning?
 Choosing the right content
 What best practices to consider
 Ensuring cross platform delivery
 Why smaller may be better

6. But First, How About a Story
I’ll come back to this later

7. What’s the Big Deal About Video?
 People like video – here’s the proof:
 More than 1 billion users – almost a third of all the people
on the internet
 YouTube on mobile reaches more 18-34 and 18-49 year olds
than any cable network
 More than half of YouTube views come from mobile devices
 The number of people watching YouTube is up 40% since
March 2014
 Users are engaged with average session times of 40 minutes
YouTube

8. What Makes Video Attractive to a Learner?
 Format is one that users are used to and comfortable with
 Generally plays well on any mobile device
(older devices can be an exception)
 Generally no special technology
or Apps required
 Exception: offline mode

9. Videos are Effective
The Four Most Effective
Types of Learning
July 2014,
Brandon Hall Group

10. Types of video used for mobile learning
 YouTube-like, user created
 Professionally developed with collateral materials
 Continuous video with break points for knowledge checks
 Interactive video with embedded branching and questions
 Incorporating social elements and peer group activities

11. Video Examples
YouTube – passive
BizLibrary – supporting collaborative materials
Michelin - with Knowledge Checks
Interactive – branched videos
Social – Learn by Doing

12. YouTube-like
Videos
 Open to public
 Generally produced
economically
 Can be user generated
 Can be full fledged
marketing productions
 Passive
 Accessible. Searchable
 Associated with similar
videos
 Learner controlled

13. Video Supported with Collaborative Materials
 Variety of supportive
materials
 Multi-modal
 Elearning
 Classroom
 Hardcopy
 Cross platform
 Assessments
BizLibrary

14. Video Paused for
User Activities
 More engaging
 Usually custom
 More expensive to
produce
 Video and activities
integrated into single
presentation

15. Interactive Video
 Immersive
 Branching of video based on
user responses
 All interactions within the
video through buttons or
hotspots
 Allows linking to other
content from within the
video
 May be difficult to play on
some iPhones without a
special App
Courtesy: HuStream

16. Social Video
Learn by Doing

17. Video Types
Complexity
Cost
Level of Engagement
YouTube
Learner created
Video with access to
collateral materials
Videos with Interactive Exercises
Interactive video
Social Interaction

18. What Subjects Work Well with Video?
 Video can make storytelling, scenarios and case studies
more engaging
 Video can often better illustrate a technical skill requirement
or product use or process
Brandon Hall Group

19. What Works With All Types?
 Storytelling
 Why it’s important:
 Enhances the sense of empathy, to
experience other emotions – Paul J.
Zak, HBR
 Sets up a path from status quo to
revealing a path to a better way –
Nancy Duarte, HBR
 Character driven stories with
emotional content result in a better
understanding of key points – Paul J.
Zak, HBR

20. Guaranteeing Success with Video
 Build your video around a story or scenario
 Stories are good, boring is bad!
 Add variety, avoid sameness
 Keep it short
 Bite size is better, too long and learner
loses interest
 Use professional talent whenever possible
 Or minimally avoid monotone, poor presenters
 Avoid clumsy editing

21. Brevity is Key
Today’s world is so inundated with technology and visual stimulation, that
keeping employees focused during training programs can be troublesome.
Employees typically don’t have the time to watch - really watch - a training
video longer than 4 minutes. The modern worker only has about 1% of
available time in the office to dedicate to learning and development. That
means out of the entire 8-hour workday, and when you do the math, that
averages just under 5 minutes a day anyway.
Brandon Hall Group
Posted on Recruiting Blogs by SeanPomeroy

22. Guaranteeing Success
 Make learning available in small, digestible chunks and in topic areas that matter
to employees.
 The other big learning “A-HA” was that learning happens anywhere, any place on
any device, and it doesn’t make any sense at all to worry about it. Let the
employees learn on their terms. It’s really amazing what happens when you let
bright, motivated talented people perform when they have the tools, freedom
and ownership to do so.

23. Producing a video

24. Action Items for Your Video Plan
 Develop a strategy to use video in your organization
 Determine how video can affect
your learning curriculum
 Explore what is available in the market
 Tools, supporting materials, examples