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Harnessing the Power of Online Video for Employee Training - Webinar


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This webinar discusses the importance of using training videos for your employee training and development programs.

Published in: Technology, Business
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Harnessing the Power of Online Video for Employee Training - Webinar

  2. 2. Online content libraries include: • Streaming videos • Interactive e-learning courses • Reference materials • Ebooks Technology solutions include: • Cloud-hosted LMS • Performance Management • Social Learning applications Award-winning Learning and Performance Management Solutions
  3. 3. POLL QUESTION How are you incorporating video into your learning programs? A. For new employee onboarding. B. Internal communication. C. Performance support and foundational knowledge. D. All of the above. E. Something else.
  4. 4. What you’ll learn: There is a sound business case for incorporating video into employee training programs. Video, especially short-form video, is a very effective training tool. Best practices for incorporating short-form video into employee training programs and initiatives.
  5. 5. BUSINESS CHALLENGES Volatile, complex, rapidly changing world. Training industry laggards. Employees are different and have different needs.
  6. 6. 81% 76% Organizational Goal Achieved Using Video Content NOT Using Video Content
  7. 7. 68% 61% Employees Highly Engaged Using Video Content NOT Using Video Content
  8. 8. 61% 51% Key Positions Filled Quickly Using Video Content NOT Using Video Content
  9. 9. HOW? WHY?
  10. 10. ADULT LEARNING SHORT-FORM VIDEO Adults are internally motivated and self-directed Self-directed, access as needed and when needed Adults bring life experiences and knowledge to learning experiences Interaction with others when a social component is available* Adults are goal oriented Goals promoted through short, timely bursts of relevant content Adults are relevancy oriented Easier to be relevant when content is short and targeted Adults are practical Little to no work flow disruption Adult learners like to be respected Employees manage and control pace and timing of their own learning
  11. 11. 36,000 visual messages/hour 40,000 Nerve fibers connect through retina 60,000 times faster than text
  12. 12. Why Video? According to popular research – in 72 hours the average human can retain… 10% of text 10% of text 65% of images 95% of video
  13. 13. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
  14. 14. Do People Use Video? Digital video consumption has grown 30% year over year in 2012. From Q3 to Q4 2012 alone, video consumption grew 13%. There has been 50% growth in video streams since Q1 2011. Source: The U.S. Digital Video Benchmark.
  15. 15. 55% watch everyday Source: Forrester Research
  16. 16. Bring Your Own Device - BYOD Source: Good Technology State of BYOD Report 2012 75.50% 13.3% 6.1% 5.1% Currently Support Planning to Support, Next 12 Months Considering, But No Specific Timeframe Not Planning to Support
  17. 17. Does This Translate Into Employee Training? YES! Adults learn best: • Short bursts (5-15 min.) • Visual input for cognitive transfer • Preferred method for information
  18. 18. Online Training Works Better Than Classroom 60% faster 56% greater gains in learning 40% higher consistency in presentation Source: Prokopeak, M. Special Report: learning Delivery
  19. 19. Advantages of Video • Low cost • Extended Reach • Best performances – repeated • Perfect demos • Showing soft skills • Explanation of complex topics
  20. 20. QUESTIONS TO CONSIDER ???? Is this program shorter than 10 minutes? Will the viewer know what they are supposed to do after completing the training? What behavior will change after this training? Is this content engaging?
  22. 22. Video – yes! You can do it! Anyone can make it! (well-almost) Takes a camera An idea Some time Editing tools Some training
  23. 23. Social Video Mobile
  24. 24. Social 93%
  25. 25. Video94%
  26. 26. Mobile 119%
  27. 27. Auto Parts Supplier Goals: • Understand each others point of view • Breakdown cultural barriers Video Solution: • Integrated the video twice a month • Used as an ice breaker • Open up conversation • Voluntary participation Business Background: • 1200 employees • Diverse group of employees
  28. 28. Some recommended resources… Embracing Change Streaming Video (5 minutes) How to Know What We Know: The Knowledge Transfer Process Streaming Video (6 minutes) Please Respect My Generation! 5 Generations At Work Streaming Video (23 minutes) Celebrate! Change Your Lens, Change Your Life Streaming Video (20 minutes)
  29. 29. Online Content Libraries 1,800 + Streaming Videos 5,000 + E-learning Courses Online Books Simulations Scenario-Based Courses Try them out free for 30- days – no obligation!
  30. 30. Contact Us Chris Osborn Vice President of Marketing @chrisosbornstl Jessica Batz Marketing Specialist @jessbatz @BizLibrary