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Moving Toward ITaaS

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Cisco Live in booth presentation conveying how to effectively migrate to a virtual data center and ITaaService model

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Moving Toward ITaaS
How to effectively migrate to a virtual
data center and ITaaService model
Moving Toward
ITaaS
2NetApp Confidential - Internal Use Only
A complete data center solutions and services provider, Datalink helps Fortune 500 and mid-tier enterprises get the
most from every IT investment – with storage, server, and network expertise across the data center
Datalink Snapshot
• $500M Business
– Data center solutions and services provider for Fortune 500
companies
– $90M+ Datalink-delivered services
– 30 US cities
– 25+ years of data center expertise
– 3500+ Mid-High Enterprise Customers
• Professional Makeup
– 450 Employees
– 90 Sales People
– 170 Field Engineers/Architects
– 45 Support & Managed Svc Engineers
• Aggressive Organic & Acquisition-based Growth Plan
The need to transform!
 Economics
– Cost cutting will continue to be the norm
– Hiring will be delayed as long as possible
– Strong economic models required for funding
 Expectations
– Business users making application decisions
 SaaS vendors sell directly to business users
 Business process services address broad markets
– Low cost cloud services
 Gmail, yahoo, .mac deliver (nearly) free services
 Google, Amazon make infrastructure buys fast, simple
 Cloud
– Analysts telling business leaders that IT is a utility
– Drastic organizational and business impact
Closing the Gap
Current Data Center Initiatives
- Reduce Risk
- Compliance
- Budgets
- Spiraling Growth
- Agility
Cloud Initiatives
- Agility
- Reduce Costs
- Reduce Capitol
- Pay as you go
- Services oriented
- Elastic growth
Gap
- Security/Regulatory
- Management
- Service Levels
- Risk
- Cost
6

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Moving Toward ITaaS

  • 2. How to effectively migrate to a virtual data center and ITaaService model Moving Toward ITaaS 2NetApp Confidential - Internal Use Only
  • 3. A complete data center solutions and services provider, Datalink helps Fortune 500 and mid-tier enterprises get the most from every IT investment – with storage, server, and network expertise across the data center Datalink Snapshot • $500M Business – Data center solutions and services provider for Fortune 500 companies – $90M+ Datalink-delivered services – 30 US cities – 25+ years of data center expertise – 3500+ Mid-High Enterprise Customers • Professional Makeup – 450 Employees – 90 Sales People – 170 Field Engineers/Architects – 45 Support & Managed Svc Engineers • Aggressive Organic & Acquisition-based Growth Plan
  • 4. The need to transform!  Economics – Cost cutting will continue to be the norm – Hiring will be delayed as long as possible – Strong economic models required for funding  Expectations – Business users making application decisions  SaaS vendors sell directly to business users  Business process services address broad markets – Low cost cloud services  Gmail, yahoo, .mac deliver (nearly) free services  Google, Amazon make infrastructure buys fast, simple  Cloud – Analysts telling business leaders that IT is a utility – Drastic organizational and business impact
  • 5. Closing the Gap Current Data Center Initiatives - Reduce Risk - Compliance - Budgets - Spiraling Growth - Agility Cloud Initiatives - Agility - Reduce Costs - Reduce Capitol - Pay as you go - Services oriented - Elastic growth Gap - Security/Regulatory - Management - Service Levels - Risk - Cost
  • 6. 6
  • 7. FlexPod Architecture  NetApp, Cisco collaboration  Resource pools interconnected – Storage, Server, Networking – Unified management  Logical migration of data center  Standard, pre-validated, best-of-breed infrastructure stack  Flexible: One platform scales to fit many environments, mixed workloads  Flexible – Can incorporate existing components and grow with organization – Extensible to add management 7
  • 8. Major County Hospital System  Before – Multiple vendors  Storage  Network  App Platforms – Performance  Response time  Rollout – “A bunch of stuff”  After – FlexPod Architecture  Primary and secondary  Addition applications  $$$ Savings in cost  Response – Tangential Organizations – Service provider  Internal organizations 8
  • 9. Private Cloud Local Users Core Data Center Services Public Cloud SaaS Be the broker of IT (cloud) services Own your cloudUser App Dev Test
  • 10. 10 Call to Action  Follow-up with Datalink to get a customized demonstration of FlexPod and Cloupia – URL on Thumb Drive – Win an iPad?  Around a use case that fits your organization  Can be done at our office or yours (it’s a cloud) 1
  • 11. 11
  • 12. NetApp at Cisco Live! 2013 Learn how real companies use FlexPod to beat out competition FlexPod as a Competitive Edge: How a Global Civil Engineering Firm Boosted Data Center Performance While Cutting Overhead • Date & Time: Wednesday, June 26th, 8:30am – 9:20 am • Session ID: BRKPCS-2027 • Location: Room 104 A Speakers include: Shawn McCullough, Director of IT, Moffatt & Nichol Patrick Rogers, VP Data Center Platforms, NetApp Mark Melvin, Chief Technology Officer, ePlus

Editor's Notes

  1. Talking PointsDatalink is nearly a $400M company based in Minneapolis, MN, with offices in 30 locations throughout the U.S. Focused on Fortune 500 companies, Datalink provides data center solutions and services spanning storage, servers, and networks.Not tied to one manufacturer, Datalink partners with the industry’s top innovators, including NetApp, HDS, Sun, Cisco, Symantec, VMware and more. Our size and scale allows us to enjoy top partnerships with numerous manufacturers, providing us with us with leverage and insight we can pass to our customers. Datalink invests heavily in its field and support services engineering team. Of over 385 employees, 160 of the employees are engineers. Publicly traded, Datalink has maintained cash on the balance sheet and is poised for both organic and inorganic growth.