2. How to effectively migrate to a virtual
data center and ITaaService model
Moving Toward
ITaaS
2NetApp Confidential - Internal Use Only
3. A complete data center solutions and services provider, Datalink helps Fortune 500 and mid-tier enterprises get the
most from every IT investment – with storage, server, and network expertise across the data center
Datalink Snapshot
• $500M Business
– Data center solutions and services provider for Fortune 500
companies
– $90M+ Datalink-delivered services
– 30 US cities
– 25+ years of data center expertise
– 3500+ Mid-High Enterprise Customers
• Professional Makeup
– 450 Employees
– 90 Sales People
– 170 Field Engineers/Architects
– 45 Support & Managed Svc Engineers
• Aggressive Organic & Acquisition-based Growth Plan
4. The need to transform!
Economics
– Cost cutting will continue to be the norm
– Hiring will be delayed as long as possible
– Strong economic models required for funding
Expectations
– Business users making application decisions
SaaS vendors sell directly to business users
Business process services address broad markets
– Low cost cloud services
Gmail, yahoo, .mac deliver (nearly) free services
Google, Amazon make infrastructure buys fast, simple
Cloud
– Analysts telling business leaders that IT is a utility
– Drastic organizational and business impact
5. Closing the Gap
Current Data Center Initiatives
- Reduce Risk
- Compliance
- Budgets
- Spiraling Growth
- Agility
Cloud Initiatives
- Agility
- Reduce Costs
- Reduce Capitol
- Pay as you go
- Services oriented
- Elastic growth
Gap
- Security/Regulatory
- Management
- Service Levels
- Risk
- Cost
7. FlexPod Architecture
NetApp, Cisco collaboration
Resource pools interconnected
– Storage, Server, Networking
– Unified management
Logical migration of data center
Standard, pre-validated, best-of-breed infrastructure stack
Flexible: One platform scales to fit many environments, mixed workloads
Flexible
– Can incorporate existing components and grow with organization
– Extensible to add management
7
8. Major County Hospital System
Before
– Multiple vendors
Storage
Network
App Platforms
– Performance
Response time
Rollout
– “A bunch of stuff”
After
– FlexPod Architecture
Primary and secondary
Addition applications
$$$ Savings in cost
Response
– Tangential Organizations
– Service provider
Internal organizations
8
9. Private Cloud
Local Users
Core Data Center Services
Public Cloud
SaaS
Be the broker of IT
(cloud) services
Own your cloudUser
App Dev Test
10. 10
Call to Action
Follow-up with Datalink to get
a customized demonstration of
FlexPod and Cloupia
– URL on Thumb Drive
– Win an iPad?
Around a use case that fits
your organization
Can be done at our office or
yours (it’s a cloud)
1
12. NetApp at Cisco Live! 2013
Learn how real companies use FlexPod to beat out competition
FlexPod as a Competitive Edge: How a Global Civil Engineering Firm Boosted
Data Center Performance While Cutting Overhead
• Date & Time: Wednesday, June 26th, 8:30am – 9:20 am
• Session ID: BRKPCS-2027
• Location: Room 104 A
Speakers include:
Shawn McCullough, Director of IT, Moffatt & Nichol
Patrick Rogers, VP Data Center Platforms, NetApp
Mark Melvin, Chief Technology Officer, ePlus
Editor's Notes
Talking PointsDatalink is nearly a $400M company based in Minneapolis, MN, with offices in 30 locations throughout the U.S. Focused on Fortune 500 companies, Datalink provides data center solutions and services spanning storage, servers, and networks.Not tied to one manufacturer, Datalink partners with the industry’s top innovators, including NetApp, HDS, Sun, Cisco, Symantec, VMware and more. Our size and scale allows us to enjoy top partnerships with numerous manufacturers, providing us with us with leverage and insight we can pass to our customers. Datalink invests heavily in its field and support services engineering team. Of over 385 employees, 160 of the employees are engineers. Publicly traded, Datalink has maintained cash on the balance sheet and is poised for both organic and inorganic growth.