We look forward to talking to you.At Stirling Associates as ‘Brand Entrepreneurs’ we prideourselves on doing whatever it takes to succeed for ourclients, and ultimately for ourselves.This booklet has been specifically designed with youin mind and we hope it shows how we might helpyou. Please feel free to contact us to discuss anyrequirements you may have.With very best wishes,All the bestIain A. Stirling
You won’t find the ‘expected’ at Stirling Associates. We are a brand marketing companythat does not fit the stereotype.We are owned and run by experienced brand experts from the client side - people whounderstand fundamentally the client perspective, as well as the business imperatives.We believe that brand expertise is only one aspect to our skills. We also bring a dynamicentrepreneurial flair and rigour to everything we do.OUR BRAND EXPERIENCE COMBINED WITH ENTREPRENEURIALTHINKING GIVES AMBITIOUS BUSINESSES THE EDGE THEY NEED.
Every brand is different. Their needs can change from year to year,month to month, or even day to day. But not just because of theirevolving product or service. Brands are also dynamic entities.At Stirling Associates, our team shapes to meet the needs of thebrand. Supplementing our core people, we work together witha select group of experts from many specialist areas - fusingtogether a team that offers powerful and relevant solutions.Our people mix, the way we think, our structure, our backgroundsand therefore the way we solve problems is different. We lookat solutions in a more individual way - adapting and constructingour skill matrix to match perfectly and evolve seamlessly with theneeds of the brand as well as the ambition of the business.NO TWO BRANDS ARE EVER THE SAME.WE MATCH OUR SKILLS TO THE BRANDS NEEDS.
GLENFIDDICH. THE WORLD’SMOST AWARDED SINGLE MALTSCOTCH WHISKY.A CHARACTER
TASK: BUILD A GLOBAL BRAND FROM SCRATCH.SKILL COMBINATION: STRATEGY. CREATIVE.BRAND DEVELOPMENT.WE THINK: A NEW BRAND CAN ONLY BE CREDIBLEAND POWERFUL IF IT CONTAINS A REAL TRUTHABOUT THE COMPANY.William Grant & Sons approached us to build anEmployer Brand that positioned the company ina fresh and contemporary way. The outcomewas to inspire the best people availableto join the company.With sites across the world (including the UK,the US, China, Australia and Russia) this wasa truly global task.Following a brand workshop, we based the newbrand on two truths: the uniqueness of the cultureand people, and the strong character of the founder.Our concept was: WILLIAM GRANT & SONS.A RARE CHARACTER.A global careers website was created - all globaljobs are now posted here. Recruitment Agencycollateral and advertising has also been created,and internal communication projects are in progress.careers.williamgrant.com
BY BOAT. BY AIRCRAFT.BY TRUCK.BY HELICOPTER.ON MOUNTAINS. DESERTS.ICY WASTES AND JUNGLE.THROUGH ROCK. LIQUID.AIR.TO A MUCH GREATER DEPTH.OUR VIRTUAL BORING MEANSLESS NEED FOR EXPLORATORYBOREHOLES. SO WHATEVER WEHUNT FOR.WHEREVER WE GO.IT’S LESS BORINGWITH ADROKTHE ADROK DEEP SUBSURFACE EXPLORER.FURTHER,DEEPER, FASTER,GREENER,CHEAPER.WE ARE CURRENTLY HIRING EXPERIENCED GEOLOGISTS, GEOPHYSICISTS AND TECHNOLOGISTS. CALL OR EMAIL US.FOR MORE INFORMATION CALL +44 (0)131 555 6662 EMAIL GSTOVE@ADROKGROUP.COM OR VISIT ADROKGROUP.COM
TASK: ESTABLISH A ‘CHALLENGER’ BRAND AND BUILDGLOBAL AWARENESS.SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY.NETWORKING. REPUTATION MANAGEMENT. CREATIVE.EXECUTIVE COACHING.WE THINK: WHAT’S IN A BRAND STORY? BRINGINGEMOTION TO A BRAND HELPS CUSTOMERS TO CONNECT.Stirling Associates is working with Adrok to help buildtheir profile in Australia and North America through atargeted PR campaign. We have secured coverage in keyindustry publications across the globe as well as buildingAdrok’s profile locally as a growing Scottish business.Following a brand audit, our creative team iscurrently working on refreshing the look and feel ofAdrok’s marketing including the website, advertising,sales collateral and a stunning new CGI film.Adrok are the creators of a deep sub-surface scannerwhich is set to change the way the oil and gas andmining exploration industries discover essential worldresources. It offers a greener, faster, cheaper way toexplore what lies beneath the earth’s floor.adrokgroup.com
AT STIRLING&STIRLING WE BELIEVE THAT GOOD IS THE ENEMY OF GREAT
TASK: DEVELOP OUR OWN BUSINESSTO FIT AN IDENTIFIED MARKET.SKILL COMBINATION: STRATEGY. FUNDING.LEGAL CREATIVE. NETWORKING.WE THINK: TO TRULY CALL OURSELVES ENTREPRENEURSWE NEED TO RUN OUR OWN SUCCESSFUL BUSINESS.Stirling&Stirling is a premium brand that we handlelike every client brand - but with one big difference.IT IS OUR BUSINESS.Calling ourselves brand entrepreneurs is not justa badge. We are business people that act onopportunities when we see them.Stirling&Stirling is a luxury Scottish experiencebrand, focusing on bespoke golfing vacations.With our spectrum of business, finance,management and marketing skills, we seamlesslyestablished the brand with our core audience - highnet worth North American golfers.The business is now expanding rapidly, andwe are introducing our brand into into the Asiaand Middle Eastern markets.stirlingandstirling.com
EXPERIENCES TO STIR THE SOULEXPERIENCES TO STIR THE SOUL
JOIN THESE FAMOUS CRIME WRITERS ANDHELP US BUILD A WORLD CLASS MORGUEVAL MCDERMIDEVERY BODY HASA STORY THATMUST BE TOLD.WE’RE RAISING1 MILLION FORA MORGUE TOHELP US STAY ATTHE CUTTING EDGEOF FORENSICS.STUART MACBRIDETESS GERRITSENLEE CHILDJEFFREY DEAVERJeff LIndsayPETER JAMESKATHY REICHSMARK BILLINGHAMHARLAN COBENthe authors centre for anatomy & human identification news & events contact usContact ¦ Disclaimer follow us onabout the campaignhomehelp us RAISE A MILLIONDONATE NOWThe Million for a MorgueCAMPAIGN WILL HELP THEUNIVERSITY OF DUNDEE RAISE1 MILLION TO BUILD A WORLDLEADING FORENSIC CENTRE.WE ARE TEAMING UP WITHSOME OF THE TOP CRIMEWRITERS TO RAISE FUNDSAND AWARENESS.
TASK: TAKE A TABOO TOPIC AND MAKE IT ENGAGING,RELEVANT AND INTERESTING TO THE PUBLIC THROUGHAN AWARENESS AND FUNDRAISING CAMPAIGN.SKILL COMBINATION: STRATEGIC PLANNING.CREATIVE DEVELOPMENT. FUNDING.WE THINK: GETTING THE TONE OF THE BRAND DESIGN ANDNARRATIVE RIGHT CAN TAKE A CAMPAIGN TO NEW LEVELS.We were approached by The Centre for Anatomyand Human Identification (CAHID) at the University ofDundee, a world-leading forensic science centre, tohelp them create a campaign to raise £1M towards astate-of-the-art mortuary. A tricky subject to get intothe public’s heart!Lead by Professor Sue Black (of BBC Cold CaseHistories fame), the ‘Million For A Morgue’ campaignused her links to crime writers, who often use advicefrom forensics experts to make their books morebelievable, to give the campaign a wider audience.Stirling Associates designed a logo and websitewhich would not look out of place on the crimefiction book shelves.We also advised on using social media and PRto raise awareness of the campaign and buildon the momentum of the campaign as well asmerchandising options to help raise funds.
44 IS ANINVITE-ONLYCLUB WITH ADUAL MISSIONTHERYDERCUP 2014RUN
To enjoy life with a spirit of adventure whilstcommitting to the spirit of giving.Starting with forty four like-minded and affluentindividuals, our members will take part in remarkablechallenges and enjoy unforgettable experiencesaround the globe. And with 44, each event will aim toraise a significant sum for philanthropic causes.Our vision is to become the leading invite-onlynetworking / adventure / philanthropy club in theworld. We call it adventure philanthropy.The Stirling Associates team developed the brand andthe Adventure Philanthropy concept whilst puttingtogether a show-stopping experience which is sure toattract some of the world’s high net worth individuals.TASK: CREATE THE WORLD’S FIRST ADVENTUREPHILANTHROPY BRAND AND EXCLUSIVE LUXURYGLOBAL EXPERIENCES TO MATCH.SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY.NETWORKING. CREATIVE. FUNDING. EVENT MANAGEMENT.WE THINK: ATTENTION TO DETAIL IS KEY WHEN IT COMESTO LUXURY BRANDS. A BRAND MUST IMMERSE ITSELF INITS CUSTOMER’S WORLD TO KNOW EXACTLY WHAT THECUSTOMER WANTS.
TASK: REFRESH AN EXISTING BRANDTO CAPITALISE ON SUCCESS.SKILL COMBINATION: RESEARCH. STRATEGY.FINANCIAL. CREATIVE. ENTREPRENEURIAL.WE THINK: SUCCESS FOR ANY BRANDIS BASED ON NEVER BEING COMPLACENT.Stirling Associates has worked with Hollywood andLA-based Storyteller Films for well over ten years.During this time we have taken them from start-up,to an established and successful brand. Constantlyrefreshing their offering to keep ahead of the gamein an industry that is fast moving and fickle.We work closely with the Storyteller Team to createa range of marketing material that successfullypromotes their films to the global film industry atFilm Festivals such as Sundance and Cannes.And where possible, we help them achievetheir funding targets.Storyteller produces films that can be made forbetween $10 and $20 Million. Their films include‘Kicks’ - a love affair between Elizabeth Barrett andRobert Browning with Diane Keaton, and ‘Words ofLove’ - a comedy where three friends escape NewYork to star in a Las Vegas Show with Brian Cox.storytellerla.com
TASK: CREATE INNOVATIVE TECHNOLOGYTO SIMPLIFY COMPLEX PROBLEMS.SKILL COMBINATION: STRATEGY.INNOVATION. TECHNOLOGY.WE THINK: THAT FUNDAMENTALLYWE ARE PROBLEM-SOLVERS.To solve the needs of Alliance, we broughttogether a unique team of problem-solversexpert in technology, strategy, systemsanalysis and design.During our long-term partnership with theAlliance, we have delivered a range ofcommunication and technological solutionsthat have simplified processes, reduced costsand cut admin for the registration and awardingof hundreds of thousands of Apprenticeships.Due to our success in Scotland, we rolled-outthis technology across the UK, saving all theseskills organisations time and money.The continuing evolution of our solution andits reporting is enabling Government andmajor UK employers to forward plan theirskills requirements.sscalliance.org
TASK: TO CREATE A LUXURY BRAND FOR HIGHAMBITIOUS EXECUTIVES.SKILL COMBINATION: STRATEGY. CREATIVE. PR.EVENT MANAGEMENT. NETWORKING.WE THINK: WHAT’S IN A NAME? EVERYTHING. QUALITYOF THOUGHT MUST START FROM THE VERY FIRST WORD.William Grant & Sons wanted to create its own MBAprogramme to further develop their own executives,as well offering other handpicked businesses theopportunity to take part.From the initial strategy of the programme tothe launch event, we built and implemented anaspirational brand that reflected the premium natureof our clients business.We named and created an identity for the MBA25brand - persuading our client that limiting thedelegates to a handpicked 25 increased thedesirability of the programme.This was then applied to all marketing material,including a premium brochure and luxurypresentation box. We branded and managed alaunch dinner at their Glenfiddich Distillery andalso implemented a targeted PR campaign,culminating in coverage in the FT.The inaugural MBA25 programme successfullylaunched with delegates from across the globe,including China and the United States.
FOR FURTHER INFORMATION, PLEASE CONTACT IAIN A. STIRLINGIAIN@STIRLINGASSOCIATES.COM +44 (0) 131 556 7977FOR FURTHER INFORMATION, PLEASE CONTACTIAIN A. STIRLING IAIN@STIRLINGASSOCIATES.COMLINDSAY SUTHERLAND LINDSAY@STIRLINGASSOCIATES.COM+44 (0) 131 556 7977