creatair®brandpack

CORPORATE BRAND MANUAL
a product

Brand Identity Pack
The document has been design by CreatAir Creative Group - All rights reserved ©
A & B Eventos
Corporate Guideline manuel
Analysis

Brand Identity Pack
A & B Eventos
A & B Eventos
Company Profile
A & B Eventos is an event planning, consultation and design firm based in Burlington, Vermont. We are known for tailored and detail oriented planning and
execution when it comes to your event. We strive to achieve the ambiance and experience that our clients want for themselves and their guests. Et Cetera
specializes in weddings, special events, corporate functions and charitable events. We accept new challenges regularly and believe that these experiences lead
to the growth and expertise of our company. Et Cetera serves all of Vermont from Jay to Killington, and is willing to travel to Montreal, Boston, Portsmouth,
Portland, the Berkshires and beyond!

Brand Identity Pack
A & B Eventos
Message from Ceo Of A & B Eventos
The customer is king
At A & B Eventos , we believe that every event should be a detailed expression of an individual or groups personality and reason for celebration while pro
ing an amazing memory to look back on. We are a mix of east coast class, west coast creativity, and european timelessness all wrapped up in one. We favo
classic styles and embrace celebrations as a work of art in the timeline of life. The best events are ones that tell a story; your story. At Et Cetera we believe
that a great event can only be created with an amazing partnership. We take an ample amount of time to get to know our clients to the best of our abilities
important to us that we not only have positive and open communications with the people we work with, but that we represent them adequately through
detailed execution of an event.
Yours Sincerely,
Wildiley Barroca
Director de Marketing e Comunicação

Brand Identity Pack
A & B Eventos
Values of A & B Eventos
• Integrity & Respect.
The foundation of our business is integrity. All interactions with customers, vendor partners, suppliers, shareholders and
team members must be conducted with integrity, ethics and mutual respect.
• Teamwork.
We invest in our team members and provide a professional, challenging and rewarding environment where we work
together as one cohesive team to share ideas and resources.
• Partnership.
Strategic business relationships with customers and vendor partners produce mutual benefits. We value those
relationships and invest in their long-term development.
• Passion for Winning.
We aspire to be the best at everything we do, always striving to be the first choice for our customers and vendor partners.
• Ownership.
We promote an environment of personal accountability

Brand Identity Pack
A & B Eventos
Mission of A & B Eventos
Our Mission
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever
since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries,
but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset
sheets containing

Brand Identity Pack
A & B Eventos
Fact Sheet on Island Conservative Society
Name of Company : A&B EVENTOS CEREMONIAL
Trade Name : La Vallee des Couleurs Nature Park
Logo : Où L’imaginaire devient réalité
Address : Mare Anguilles, Chamouny, Mauritius
(1 hour from Port Louis and half hour from the Airport)
Access : Route B102
Telephone : (+230) 292 8841- Reservation (+230) 251 8666- Reception
Email : info@lavalleedescouleurs.com
Web : www.lavalleedescouleurs.com
Facebook : La Vallee des Couleurs Nature Park
Business : Eco-Tourism and Agriculture
Area : 200 Hectares
Date of Operation : 1992
Opening Hour : Winter: 9.00 a.m- 5.00 p.m
Summer: 9.00 a.m- 5.30 p.m

Brand Identity Pack
A & B Eventos
A & B Eventos brand Pillars
Pillars are architectural elements that support structure and form. These four key attributes define who we are as a company. All marketing and com-
munications should align to these core words and the ideas behind them.
Hunt
Opportunity may knock but
fortunes must be hunted. Tech
Data pioneered IT distribution
three decades ago. We’re
more than just an experienced,
reliable supplier. We know every
inch of the IT distribution business,
and we hunt down and
seize profitable opportunities
every day.
We become the IT distributor of
choice by:
• Aggressively seeking new
business opportunities and
working to drive cost out of
the channel.
Partner
Having the products and services
customers need does not
guarantee we will get their
business. We must focus on
helping our customers grow
their businesses profitably. Our
success is directly tied to theirs.
Don’t let them find satisfaction
elsewhere.
choice by:
• Being an advocate for our
customers
• Helping them grow their businesses
profitably
• Making it easy to do business
with us
• Following up and following
through
Serve
We are not a B2B company. We
are an HB2HB company—human
being to human being.
Human beings have
wants that go beyond needs.
What matters most is not what
we do, but how we do it. Exceptional
service builds
trust, and trust builds loyalty.
Loyalty builds Tech Data.
choice by:
• Offering personal attention
and
prompt service
• Communicating proactively
with
honesty and professionalism
• Demonstrating our personal
commitment to exceptional
individualized service

Brand Identity Pack
A & B Eventos
Strong points of A & B Eventos
The Identity and Design Standards Better Position the Company to:
1. Maintain Authenticity and Build Equity
Both are crucial to reinforcing and increasing the relevance of the Brand to our consumers. The better we represent the Brand, the better we can
increase mindshare and protect the Brand Identity from dilution.
2. Leverage the Scale of our System Across All Markets
We have an exceptional System in place around the globe; Identity and Design Standards provide equally exceptional and efficient means to
leverage it for greater consistency and speed to market.
3. Provide More Consistency and Quality Across the System
The higher our System-wide consistency and efficiencies, the stronger the connection that consumers draw from all they see and hear, creating
more inherent value in the Coca-Cola Zero Brand to benefit the entire System.
4. Facilitate Increased System-wide Productivity
Consistencies achieved through System-wide Standards allow for longer-lasting materials and potential reuse, thus saving time and money.

Brand Identity Pack
A & B Eventos
Design Branding

Brand Identity Pack
A & B Eventos
Final logo
Colour:
C= 0 M= 100 Y= 0 K= 0
R= 236 G=0 B=140 Pantone: Process Magenta C
C= 100 M= 0 Y= 0 K= 0
R= 0 G= 156 B= 224 Process Cyan C
K= 100
Pantone: Black
Grayscale:
K= 100
K= 60
K= 30
Black:
K= 100

Brand Identity Pack
A & B Eventos
Application of logo

Brand Identity Pack
A & B Eventos
Business Card Design
Visiting card
International Specifications
Dimension: 50 mm x 85 mm
Font: Myriad normal - Myriad semi bold
Font size: 11 point, aligned left, 13.2-point leading,
Color:
PANTONE 2425 C
PANTONE 376 C
PANTONE WARM RED
Paper Type: 180 grms Glossy

Brand Identity Pack
A & B Eventos
Letterhead
Size:
50 mm x 85 mm
Type Specifications:
Name: Frutiger 65 Bold,
11 point, aligned left,
13.2-point leading,
Pantone® Reflex Blue
Title/Department:
Fruitger 45 Light,
9.6-point leading,
PANTONE 2425 C
PANTONE 376 C
PANTONE WARM RED
Contact Information:
Company name: Frutiger
65 bold, 8 point, aligned
left, 9.6-point leading,
Pantone® point Reflex Blue
All Additional Information:
in Simeone 45 Light, 8 point,
aligned left, 9.6-point lead

Brand Identity Pack
A & B Eventos
Internal Communication
Size:
50 mm x 85 mm
Type Specifications:
Name: Frutiger 65 Bold,
13.2-point leading,
Pantone® Reflex Blue
Title/Department:
Fruitger 45 Light,
9.6-point leading,
PANTONE 2425 C
PANTONE 376 C
PANTONE WARM RED
Contact Information:
Company name: Frutiger
65 bold, 8 point, aligned
left, 9.6-point leading,
Pantone® point Reflex Blue
All Additional Information:
in Simeone 45 Light, 8 point,
aligned left, 9.6-point lead

Brand Identity Pack
A & B Eventos
Envelop

Brand Identity Pack
A & B Eventos
Note Pad

Brand Identity Pack
A & B Eventos
Corporate Folder

Brand Identity Pack
A & B Eventos
Fax

Brand Identity Pack
A & B Eventos
E-mails & Banner Ads
Since faxes will be in black and white, the footers and
headers should be used as shown.
E-mail banner

Brand Identity Pack
A & B Eventos
Signage

Brand Identity Pack
A & B Eventos
Rolller Banner

Brand Identity Pack
A & B Eventos
Internal Signage

Brand Identity Pack
A & B Eventos
Office Decor

Brand Identity Pack
A & B Eventos
CORPORATE UNIFORM

Brand Identity Pack
A & B Eventos
NAME TAG

Brand Identity Pack
A & B Eventos
Magazines

Brand Identity Pack
A & B Eventos
Photography
Subject matter
• Real life (not staged, posed, or fictional)
• Optimistic and warm (or neutral)
• Singular concept/subject per image
• Advancing progress/positive change
Style
• Natural lighting (no extensive photo-re-
touching)
• Bright tonal range
• Clear/Sharp focus on subject matter
• Clean, simple areas of “white space”.
Use of nature photo reflecting harmony
Photo reflecting strategy Photo reflecting our care for growth
Use of animal to show team work
Our Photo reflecting customer care
Photo

Brand Identity Pack
A & B Eventos
Imagery: depth of field
Depth of field
When selecting images for an application, consider the various typographic
and graphic components that will coexist with the image.
Foreground imagery
• Macro view of clearly focused subject matter
• Able to carry the story with or without the PDot typeface or dotted
illustrations
• Use to support headline or copy
Midground imagery
• Midrange view of clearly focused subject matter
• Able to carry the story with or without the PDot typeface or dotted
illustrations
• Use to support headline or copy
Photo Usage

Brand Identity Pack
A & B Eventos
Poster

Brand Identity Pack
A & B Eventos
Poster Series

Brand Identity Pack
A & B Eventos
Carte postale

Brand Identity Pack
A & B Eventos
Mood Board

Brand Identity Pack
A & B Eventos
Véhicule Communication

Brand Identity Pack
A & B Eventos
Powerpoint Layout

Brand Identity Pack
A & B Eventos
Sponsor Banner

Brand Identity Pack
A & B Eventos
Exhibition Stand

Brand Identity Pack
A & B Eventos
Promotional Items

Brand Identity Pack
A & B Eventos
Digital Branding

Brand Identity Pack
A & B Eventos
Website Page 1

Brand Identity Pack
A & B Eventos
Website Page 2

Brand Identity Pack
A & B Eventos
Website Page 3

Brand Identity Pack
A & B Eventos
Website Page 4

Brand Identity Pack
A & B Eventos
Website Page 5

Brand Identity Pack
A & B Eventos
Website Page 6

Brand Identity Pack
A & B Eventos
Digital applications button
Proposed button design for tablet and
smart phone applications. It shows the
use of the cropped bird and cipher logo.
There is still a strong sense of brand
with the bold colour of the logo. The
button has a slight three dimensional
feel, with the bird appearing debossed
into the shape, keeping the button inzz
Mobile App Icon

Brand Identity Pack
A & B Eventos
Facebook

Brand Identity Pack
A & B Eventos
Facebook Layout

Brand Identity Pack
A & B Eventos
Corporate CD for Copamy Presen-

Brand Identity Pack
A & B Eventos
Mobile Application

Brand Identity Pack
A & B Eventos
Youtube Channel

Brand Identity Pack
A & B Eventos
Linkedin Page

Brand Identity Pack
A & B Eventos
Google +

Brand Identity Pack
A & B Eventos
Techincal Information

Creatair®brandpack a product of creatair®group

creatair®brandpack

Recommended

Recommended

More Related Content

Similar to creatair®brandpack

Similar to creatair®brandpack (20)

Recently uploaded

Recently uploaded (20)

creatair®brandpack