2. who are cardboard?
Cardboard is a refreshingly different and uniquely creative POS agency.
We have a hand-selected team of industry experts, who with their combined
individual talents are able to offer you a unique and market-changing service.
Cardboard have an impeccable reputation for delivering stand-out
design and branded in theatre communications.
We have a trusted network of fit-for-purpose suppliers and additional flexible staff, which has
many benefits focusing on flexibility and capacity. We have access to a variety of suppliers
both here in the UK and also Internationally, giving us unprecedented knowledge and foresights
into new innovations, technology developments etc. This allows us to tap into any required resource
to align specifically with your requirements and drive a competitive edge for you.
3. The team at Cardboard are well known in the industry here in the UK. We have many friends and loyal
supporters who use us because of who we are. We are open, honest, responsive, friendly and have
an infectious passion for what we do.
We have extensive knowledge of print, creative, production industries and more importantly
can give you insights to not only the UK market but the International market place.
When we commit to a project we give it everything. We are all extremely hands-on.
We are conscious of not just being reactive but pride ourselves on our pro-activity.
This provides clients with precious thinking and creative time, a necessity they cannot always afford.
We are highly energised, caring and believe in delivering a premium job, irrelevant of the size
of the project. We pride ourselves on the quality of the work we put out into the marketplace.
The whole team at Cardboard are passionate about delivering a best-in-class
service and feel we would make an excellent extension to your team.
I think we have a lot to offer you. We will work tirelessly with you to maximise budgets, value
planning sheets for best fit to machines and minimise excessive operations, gain economies which
enables us to pass these savings onto you.
why choose cardboard?
4. Anna Karenina
INTERNATIONAL STANDEE
Final display size:
3040mm (w) x 2220mm (h)
Back panel large format 4 colour litho
+ gloss varnish. Front 3D letters 4 colour
print + spot UV onto mirrorboard.
Production run quantity 1379
x6 language versions
Distributed worldwide
5. Anna Karenina
3D Letters created for talent photoshoot, and Key Art development. Also used at the World Premier After-Party.
6. Anna Karenina
HARRODS Window Display - Designed, produced and installed by Team Cardboard.
Specification: A combination of 4 colour print, mirrorboard, white LED’s, working chandeliers, fake snow and vinyl lettering.
Duration: one month
10. Budget 6 Sheet Standees
Various Clients
Existing tooling, 4 colour digital print. Production run quantity 15+
11. #Tarzanmovie
Tarzan Standee Photo-Op
A novel, walk-in photo opportunity standee, with sound activation.
Jungle sounds greeted you as you enter the jungle. Currently in cinemas now.
14. TED2
THEATRICAL STANDEE
• Consumers enjoying
the photo opportunity
• Countries/Languages Artworked & Supplied:
UK ENGLISH / ITALY / LATIN AMERICA / TAIWAN / SPAIN / NETHERLANDS / POLAND / BRAZIL
KOREA / FRANCE / JAPAN / GERMANY / UKRAINE
16. FAST & FURIOUS 7
THEATRICAL STANDEE
• Countries/Languages Artworked & Supplied:
UK ENGLISH / GERMAN / FRENCH / SPANISH / LAS / BRAZ/PORT / KOREAN
UKRANIAN / JAPANESE / ITALIAN / TURKISH / POLISH
20. JURASSIC WORLD
THEATRICAL STANDEE
• Countries/Languages Artworked & Supplied:
UK ENGLISH / ITALY / SPAIN / NETHERLANDS
BRAZIL / FRANCE / JAPAN / GERMANY
21. Publicity & Promotions
Being part of any campaign at the earliest
opportunity benefits all involved.
As part of our inclination to make things
happen we have resourced items from China,
including a paper apple. We have hand
made one-off items for VIP events, dressed
events and printed collateral for various
clients and departments.
Event walk-through archway
Digitally printed
window vinyl’s
Panelled Standee can
be made to any length
Full project managment,
including the design,
print and sourcing of
paper model through
to delivery world wide.
Printed and Diecut mailers
using special finishes such
as spot UV, Matt lamination,
Foil blocking ETC.
24. Guests will be able to take part in an extraordinary experience made
accessible through special Virtual Reality headsets.
Guests will then be able to recreate this incredible virtual experience at
home using the special “Cardboard” toolkits they’ll receive for free at
the dealership and city centre events. This original gadget comprises a
piece of carefully folded cardboard containing a pair of lenses which, via
a designated smartphone app, becomes a kind of virtual reality headset.
The Fiat 500X & Dynamo
CARDBOARD VIRTUAL REALITY HEADSET
28. Disney Junior channel
JAKE AND THE NEVERLAND PIRATES
Kids Activity Printables
Can you colour in this picture of Izzy?
What kind of treasure do you think she’s found.
Can you draw it in the star boxes?
Izzy
Can you draw in my flag?
Can you
colour me in?
Jake
Can you work out who
has found the map?
Can you colour us in?
Captain Hook
& Smee
Can you connect the dots
to see what Captain Hook
is looking at?
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29. client testimonials
“Following the massive £45 million success at the UK box office,
The King’s Speech DVD and Blu-ray release has been a fantastic result,
with sales eclipsing 1 million units in the first two weeks on release.
A major part of this success is no doubt to the in-store point of sale activity.
Jason Casey and his team were a true partner on this release from providing
the highest quality design, to the production and delivery implementation.
They were with us every step of the way and their expertise and support
were vital to the success of our highest profile and most successful
release to date.”
Kristin Ryan, Marketing Director,
Momentum Pictures.
“Cardboard continues to provide us with an excellent service which is
tailored to our demanding needs. They have succeeded in designing,
printing, producing and managing client approvals & logistics on
all our projects with a flexibility to manage our decreased timelines.
The creative solutions they have provided us have excelled against
other agencies both in the UK and across Europe when we have
pitched to multiple partners.
Thanks Cardboard.”
Kelly Harrington, Head of Catalogue and Customer Marketing,
Universal Pictures (UK) Ltd
“Great agencies are about great teams. We have complicated
demands and cover a very large number of international markets which
have varied and unique requirements. But the team at Cardboard have
shown again and again that, through their commitment, excellent
interpretation of our briefs, creativity and ability to meet tight deadlines,
our campaigns are innovative, memorable and flexible. I would have no
hesitation in recommending them, both for printing and design work.”
Paul Haddon, Marketing Director International.
Warner Bros. home entertainment
“I have worked with the team for a number of years. They are always quick to
respond and develop creative solutions. They have an excellent understanding of
our business needs and are able to offer innovative solutions when budgets are
challenging.”
Gill Flesher, Senior Creative Advertising Manager,
Universal Pictures International
30. Contacts: Jason Casey 07779 258642 James Liggins 07920 529070
Address: 33, percy street, london, W1T 2DF Tel: 020 7323 9875
cardboard@lovethestuff.com
June 2015
