2. Hi, it’s Joyce.
So winning awards can be very exciting and
rather impressive. Big deal.
What I love even more is creating great
ads. For pickles. For shoes. For lighting. For
restaurants. Locally, internationally, retail or
corporate.
As an advertising professional with a reasonable
level of sanity after 1000 years in the business,
my creative abilities are ready to be challenged.
Although print is my passion, it’s tough to
keep me chained to a studio computer for long.
I steer social media, direct photography, edit
TV/radio spots, and have written a few good
headlines over the years.
I’m a multi-media, multi-talented, multi-ad
maker determined to get the job done.
So if you’re interested in seeing a seasoned
creative director on the move, I would be
delighted to make a stop.
JOYCELAIRD-SCHARF
jlscharf@sympatico.ca www.cooperscharf.com
When Was The Last Time An Award Winning
Creative Director Landed In Your Office?
3. Bonjour, je m’appelle Joyce.
Au cours de ma carrière, j’ai eu le privilège
de remporter plusieurs prix, mais ce qui me
passionne avant tout, c’est de créer des annonces
extraordinaires. Pour les cornichons, les
chaussures, l’éclairage, les restaurants, la mode.
Et maintenant je veux réaliser vos annonces.
Après 1000 ans de travail dans le domaine
de la publicité avec un niveau raisonnable de
bon sens, je suis prête à affronter de nouveaux
défis créatifs.
J’adore les médias imprimés mais je tiens
à me libérer de mon ordinateur de studio.
Je guide les médias sociaux, coordonne des
sessions photos, repère les lieux de tournage et je
révise des messages de radio et de télévision. À
travers les années, j’ai aussi écrit quelques bonnes
manchettes et j’ai même enregistré des voix
hors-champ pour des annonces radiophoniques.
Vous avez devant vous une personne multi-
média, multi-talentueuse, multi–publicitaire
déterminée à faire tout le nécessaire pour
accomplir la tâche.
Bref, si vous cherchez une directrice créative
accomplie et ambitieuse, contactez-moi. Je serai
ravie de faire votre connaissance.
JOYCELAIRD-SCHARF
jlscharf@sympatico.ca www.cooperscharf.com
À quand remonte la dernière visite
d’une directrice créative primée dans vos bureaux?
4. joycelairdscharf
c U r r i c u l u m v i t a e
Marketing and Advertising Creative Director/Directrice créative en marketing et publicité
Core Qualifications/ Qualifications Créatives
Direction/Graphique Design (Adobe Creative Suite, Microsoft Office)
Writing Skills (Advertising Copywriter & Published Author)/Compétences linguistiques (rédactrice publicitaire et auteur publié)
Experience
1993 to present/ 1993 à aujourd’hui
Creative Director/ Directrice créative
The CooperScharf Agency, Montréal
1986 -1991
Associate Creative Director/Senior Art Director
Directrice créative associée/ Directrice artistique,
Publicité Grey Advertising, Montréal
Education
Concordia University/Université Concordia, 1984
Major Graphic Design Bachelor of Fine Arts
B.A. en beaux-arts, design graphique
Professional Affiliations
The Writer’s Union of Canada, CANSCAIP, CCBC, QWF
Associations professionnelles
L’Union des écrivains du Canada, CANSCAIP, CCBC, QWF
Awards/Prix
Coq d’Or
International Advertising Festival of New York
International Advertising Festival of London
Art Direction Magazine
Newspaper Advertising Bureau-Retail Ad of the Year
The Best of the Eighties
The Festival of Canadian Fashion
MAC Cosmetics Award
Mediacom 1987 L’affiche de bronze
CLIENTS
Chaussures Browns • Fruit of the Loom
French Maid/Diamond Tea • Suzy Shier • Éclairage Union
Éclairage Artcraft • Guess Jeans Tommy Hilfiger
Le Faubourg Ste Catherine • Subaru Auto • Fred David
Bijouterie Hemsleys • Kamik/ Hang Ten
Aris Isotoner • Le Cambridge • Jet-Setter • Today’s Quebec
Le Bifthèque • Starbucks • Pizza Pizza
8. Tête-à-tête @ Le Cambridge
www.lecambridge.ca
LE CAMBRIDGE
POUR UNE RETRAITE ACTIVE
Un nouvel art de vivre
340, boul. Hymus, Pointe-Claire 514.694.8383
L’heure de pointe@LeCambridge
www.lecambridge.ca
LE CAMBRIDGE
POUR UNE RETRAITE ACTIVE
Un nouvel art de vivre
340, boul. Hymus, Pointe-Claire 514.694.8383
9. Salut Montréal... et merci.
LE
BIFTHèQUELa plus grande maison du bifteck en ville.
www.lebiftheque.com
LE
BIFTHèQUELa plus grande maison du bifteck en ville.
www.lebiftheque.com
Salut Montréal... et merci.
30. Travelling The World For The Uncommon Thread
Trends Recognized. Product Realized.
Our design team travels the world monthly to
research the market and purchase the latest fashion
concepts, newest styles, colors and fabrics.
We meet with designers; visit the fashion alleys of
Paris, Milan and London with a keen eye to separate the
fleeting from the bona fide that will ultimately steer the
design of our collection.
Our philosophy is simple: seek out styles that will
influence and capture the fashion aficionado of the day,
or rather the season to come and translate it for the mass
markets. Our insight in correctly interpreting such
trends, gives vision to our customers. Products are
brought quickly to the market by focusing on customers’
supply chain days and inventory levels to realize the best
bottom line possible.
Our customers have come to expect only the very
best in market research, merchandising and in depth
trend analysis; and when our presentations are made,
they are confident that our proposals come with merit
and are on target.
Our offices in New York, Montreal,Toronto and London
are diligent in monitoring fashion fluctuations, ever attentive
to what models the industry and what will capture consumer
interest. It’s the thread that keeps it all together.
31. Shipping Logistics That Measure Up
Innovative Technology. Cutting Edge.
The organization’s communication and technology
deliver seamless integration with their customers’ product
inventory needs.
We call it delivering the A to Z package. The fashion
industry is driven by fashion forward designs but equally
driven by logistics, technology and good business.
The company’s centralized shipping procedure
maintains the customer’s inventory levels to reduce supply
chain problems. This high-tech system can even manage
a customer’s floor space. The result is a better bottom
line for the retailer.
We help customers maneuver the supply-chain issue
so their inventory is always in stock with the right
merchandise and available for their customer demands.
By investing in state of the art technology, Fred
David is considered cutting edge in Electronic Data
Interchange (EDI),Traffic Management Systems (TMS)
and any other retail initiatives that simplify the costly
process of logistics.
Strategically chosen outsourcing, our agents enable us
to expand rapidly in reaction to our customers’ requirements.
Fred David is the model of flexibility and efficiency in
the management of these critical functions for North
American retailers. It’s how we measure up.
32.
33. Down Time
Welcome to your comfort zone: the den, the
living room, the parlour. Whatever space you
call it, it’s the place to chill, wind down and
just relax. This season, indulge
in comfort with lighting,
furnishings, and home accessories designed
for every decor. Welcome home.
8150 Décarie at
Royalmount, Montréal
(514) 340-5000
6839 Jean Talon East,
St. Leonard
(514) 257-1212
Ceiling Fans
Occasional
Tables
Transitional
Lounge Chairs
Picture
Lighting
Pendant
Lighting
www.unionltg.com
Ottomans
Live
The Room
Leather Sofas
Lunch Time
It’s the room in the house where meals and
memories are served. Where famililies come
together for a daily nosh; where lunches are
brown bagged and holidays are
baked. This season, dress up your kitchen with
lighting, accessories and culinary gadgets all cut
with a designer slant. Welcome home.
Everything’s
Kitchen Friendly
UNIONLighting & Home
8150 Décarie at
Royalmount, Montréal
(514) 340-5000
6839 Jean Talon East,
St. Leonard
(514) 257-1212
Silicone Rolling Pins
Decorative
Hardware
Penala chair
Guzzini
Utensils
Decorative
dish towels
Espresso cups
& saucers
www.unionltg.com
Fixtures
Bottle Stoppers
34. L I G H T I N G • H O M E D E C O R • H A R D W A R E
S U M M E R T I M E S A L E 2 0 0 6
UNIONLighting & Home
www.unionltg.com
Welcome Home
L I G H T I N G • H O M E D E C O R • H A R D WA R E
Welcome Home
FA L L S A L E 2 0 0 6
UNIONLighting & Home
www.unionltg.com
S P R I N G T I M E S A L E 2 0 0 6
UNIONLighting & Home
www.unionltg.com
Welcome Home
L I G H T I N G • H O M E D E C O R • H A R D W A R E
35. Portfolio
broadcast/ L’émission
Jet-Setter Radio 1
(“Peter Gun theme” music)
Male: At Jet-Setter, all we really want this summer is for
our customers to just GO AWAY!
(sfx:skidding car)
Female: And we’re glad to see you go, whether marching off to
Maraquesh, baking in Bali or heading out on the T-Can.
We love to send you packing. Cause packing is our business in every
kind of bag. Bags that expand, bags on wheels, bags for computers and
commuters.
Whatever you have to pack, we can bag it.
(sfx: luggage snaps shut)
Female/male: Cheerio... Au revoir... Hasta luego
But most of all... Bon voyage
(train horn, airplane, car sfx)
Female: Jetsetter
(Shouting over travelling train sfx)
Male: Laurier and Clarke
Jet-Setter Radio 2
(“Peter Gun theme” music)
Male: You’ve just spotted the red splotched crested zweiback in a
swarm of hungry mosquitoes.
What do you do?
SFX: Mule braying
Male: I said mosquitoes
Female: So, do you whip on your bug jacket and hat and join the
party (SFX mosquitoes swarming)
or pick up your binocs for a closer look. At Jet-Setter, we can relate.
With a complete line of luggage and travel accessories to the trendiest
insect repellant fashions hot off the run way we have what you need to
help you travel right. (sfx: luggage snaps shut)
Female/male: Salut... ciao... aloha... But most of all...
Bon voyage (train horn, airplane, car sfx)
Female: Jetsetter
(Shouting over airplane taking off sfx)
Male: Laurier and Clarke
It’s no wonder, wonder
People people call up Pizza Pizza
When they’re hungry hungry
for the very very best of Pizza Pizza
We’ll put olives olives on the top top
or pepperoni only with your cheese cheese
Make it mushrooms mushrooms with green peppers peppers
Make em hot hot, if you please please
We send it fast fast on the double double
When it’s hot hot
It’s no trouble
It’s no wonder wonder
People people
V/O Call 967 1111 for the best tasting pizza in town town.
967 1111 967 1111
Pizza Pizza
Pizza Pizza Full Jingle (60 sec)
View full portfolio, including broadcast audio/video at cooperscharf.com/index_creative.htm
Voir portefeuille complet, y compris la diffusion audio / vidéo à cooperscharf.com/index_creative.htm
