2. We’ve traveled across the United States promoting the
Ford Motor Company brand by providing innovative and
technologically progressive event and grassroots marketing
campaigns. Our event specialties focus on fairs, rodeos,
vehicle launches, dealership open houses, sporting events,
car shows, press conferences, among others.
Dedicating ourselves to the most reliable brand of vehicles
in the marketplace allows us to provide you with events
that return the biggest results. Providing the latest in Ford
products, vehicles, and services keep your customers
connected to your initiatives which result in greater ROI for
your client.
Not only can NewScope Marketing bring exciting hands-on
interactive tours to your next event but we also have the
vision to make it unique and staff to manage it. Utilizing our
industry experience, we will ensure that your tours achieve
their maximum potential. And, because we own 100% of
our equipment, vehicles, and assets it’s no wonder we have
better controls and costs
than any other competitor.
NewScope has left a trail
of memorable events and
experiences from coast to
coast. Partner with us and
we’ll show you how easy it
can be to increase profits,
gain exposure and be
memorable at your event.
Pursuing a common goal
DEPENDABLE, ACCURATE,TRUSTWORTHY, QUALITY,COMMITMENT, EXCELLENCE,INTEGRITY AND HONESTY.IN ONE WORD. . .NEWSCOPE
3. CONSUMERS REACHED 3,000,000
HAND RAISERS $1,900,000
OPT-IN RATE OVER 95%
The toughest jobs.
The toughest clients.
21STATES
184CITIES
You really don’t want to disappoint a
mass of 2,100 people whether it’s at
AT&T Stadium or a local fair. There’s
no job too big or small; we can tackle
an AT&T Stadium event or implement
our system at the local fair.
Throughout the nation, we have had the great opportunity to
activate at some of the largest and most historical locations
in America. Our streamlined system has enhanced results
at the local community level and high profile events
like the world’s greatest classic car auction, Barrett-
Jackson, and the Pro Football Hall of Fame.
The goal is to not just be there, it’s to be
memorable. Many tours launch across
multiple events and geographical
areas and each experience must be
both consistent and unique. We have
assembled a team with specialized
talents to ensure custom builds are
reliable, and routine events don’t go flat.
* Over 15 year period.
4. Trust the most skilled
hands in the business.
The team at Jay Walter Thompson
certainly did. If the world’s best-known
marketing communications brand
relies on us, we must be doing
something right.
From a one of a kind who deserves
a one of a kind, like Toby Keith,
to the first ever Ford prototype
put into real world action. We
have a multitude of incredible
stories and builds that start with
conceptual ideation and result in
turn-key fabrication in our shop.
We listen to our clients visions
and goals and starting with a
blank canvas, turn those dreams
into experiential adventures.
We are driven to create unique one of a kind productions
that help individual and group designs stand out at a show.
Our fabrication team has a combined experience of over 100
years in problem solving and conceptual thinking. We have
been a pioneer in designing displays for well over a decade,
and that’s why Ford has trusted NewScope as a Tier 1
marketing firm from day one.
It’s easy to show a list of past experiences and products to
validate what we do. What we love is a challenge to drive our
thinking toward making you stand out.
$
1,000,000+CONVERSIONS
30+CUSTOM BUILDS
5. Drive the details.
Rely on delivery.
In the workshop, our fabrication and
design team is driven to prove anything
can be done and has the vision to turn
automotive evolutions into excitement.
The design team provides the concept;
the fabrication team brings it to life. From
custom displays like the Tough Enough
Tower to cutaway engines for live onsite teardowns or splicing
a Super Duty frame and engine, we can do it. With a little
imagination, pieces of metal, welding, and shear will there
isn’t much this department can’t do.
Innovation and forward thinking
from 20 years of service and
brand expansion allows us
the freedom to immerse our
thought across an entire
event. We’ve become
a leader in our space
because we recognize
the importance of
leveraging and
creating new
technics and
technology
around every
fabrication.
6. Results drive innovation.
Interactions drive sales.
Without results, we’d just be playing
with ideas and delivering bells and
whistles. NewScope provides you
the capability to have unprecedented
displays and lightning fast results. With
our innovative data capture application
we can see real-time data at any event
which allows us to validate representatives effectiveness
and, if needed, adjust approach at the display.
Our state-of-the-art data filtering differentiates wrong
information as it is entered to alleviate collection of false
names, emails, and telephone numbers. Emails tailored
to a consumer’s interests are sent automatically upon
completion of their form. With CKS tracking, we can provide
a twenty-four-hour turnaround, coupon integration, and data
segmentation, so your team has everything they need to
retarget a consumer while interest is hot.
Having data is just the start, our
system also translates the information
so we can focus on demographics
that make the most sense for you
and your client. A memorable
event backed by data validates
budgets. Better data means
better budgets and better
budgets means more profit
for you.
450YEARLY
EVENTS
1,000DAILY HAND RAISERS
7. People watching
can be a lot of fun.
505,830UNITS OF SWAG
Getting people interested in your
event is incredible fun. Building a
client’s vision and seeing it take action
is a gratifying result and how we
gauge success. NewScopes task at
every event is to create an incredible
experience for the end user that drives
a brand message home while putting a smile on their face.
Events are often reinforced with branded swag to keep the
memorable moments connected in the mind of consumers
past the event. This approach helps remind patrons about
the celebrity they met, the engine tear down they saw, the
virtual experience they tried, the latest evolution of an F150,
among others, all backed by the power of the brand.
The environments we create are designed to
educate, excite, and build desire for the products
we are promoting. Our consumer experiences
are engaging, educational and driven to
connect the consumer and brand through
conversation, product, and demonstration.
With our multitude of tactics at play, not
only do we mesmerize our audience,
we have a lot of fun doing it.
3,142,000+BRAND ENGAGEMENTS
8. Get engaged, with
the right consumer.
A brand ambassador isn’t just a
beautiful face, they’re a dedicated
walking, talking billboard for your brand
and its products. At NewScope, we
fit each event with a knowledgeable
promotion team that can talk the talk
and walk the walk.
Our ambassadors are hand chosen to be the best
representative of your brand from both a knowledgeable
and visually engaging perspective. The ambassadors
devise their approach for success by knowing who your
biggest fans are and what your most loyal demographic is.
This tactic allows them to segment the best opportunities
out of the masses who are just looking for a little something
to do.
In addition to promoting your brand and products, our
ambassadors are also skilled in the form of feedback.
We understand that making quality contact with your
target market can be difficult. Training and testing around
the attributes of your brand are one of the keys to the
ambassadors and the events success. The engagement
team is encouraged to spark conversation with prospects
and discover their genuine thoughts and feelings about their
intentions toward your offering.
82%ENGAGEMENT168,101CONNECTIONS
