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Blogging101

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Blogging for beginners from CenPhoCamp

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Blogging101

  1. 1. Intro to Blogging<br />Paul Martinez<br />of<br />paulpowered.com, azhardball.com,<br />mlbvacations.com andphxwptraining.com<br />
  2. 2. Why Blogging?<br />Content is still king<br />People are searching<br />Promotion<br />Relationships?<br />Show your passion for a hobby<br />Sharing<br />
  3. 3. Questions for prospects<br />Are you self-motivated?<br />Do you enjoy writing?<br />Are you open to feedback?<br />Are you well organized?<br />Are you willing to commit the time?<br />
  4. 4. Choosing a topic<br />Hobbies and pastimes<br />Growing or shrinking<br />Competitive Landscape<br />Enough content on the topic?<br />Tied to income<br />
  5. 5. Choosing a blog platform<br />AKA the world’s quickest presentation slide<br />
  6. 6. Choosing a blog platform<br />Hosted versus non-hosted solutions<br />Moveable Type<br />Typepad<br />Blogger<br />WordPress<br />
  7. 7. Choosing a domain name<br />Easily recognizable<br />What is the topic?<br />Who is the intended audience?<br />What will the tone be?<br />Keyword based<br />Branding<br />
  8. 8. Joining a blog network<br />Pros<br />Increase visibility<br />Build relationships<br />Additional traffic<br />SEO benefits<br />Increase your level of expertise<br />
  9. 9. Joining a blog network<br />Cons<br />Ownership rights and loss of control<br />Additional risk exposure<br />Complicated legalities<br />Advertising requirements<br />
  10. 10. Driving traffic<br />Feature articles<br />Get listed<br />Strategic partnerships<br />Become known as a resource<br />Invite guest authors<br />Write, read and write some more<br />
  11. 11. Driving traffic<br />
  12. 12. Paul Martinez<br />Twitter: @phxwebguy<br />AZ Hardball<br />Twitter: @azhardball<br />Blog: http://azhardball.com<br />

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