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Article Marketing - July 2010

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Article marketing offers big visibility and big opportunity to grow traffic, link popularity and SEO support for your website. Join the July monthly ideaLaunch content marketing webinar series with host and founder Byron White and guests Roxanne McHenry and Steve Juth, co-founders of the Cash Keywords Pro research tool, for insight on how to make the most out of your article marketing efforts and secrets on how to get the right words in and right articles out for article marketing success. Roxanne and Steve will demonstrate step-by-step methods and advanced article marketing techniques using their high-performance keyword tool, Cash Keywords Pro. In this month's content marketing webinar, you will learn:

How to find hot article marketing topics that Google loves
What keywords to target and where to use them in article marketing
How to find popular questions Internet users ask, so you can provide the answers they need
How to get the most from article marketing using trends and demographics
Methods for tracking and determining the ROI on your article marketing efforts

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Article Marketing - July 2010

  1. 1. Monthly Content Marketing Webinar Article Marketing July 28, 2010 Great Ideas. Great Content. Great Results.
  2. 2. What’s New: ideaLaunch Proposal Generator
  3. 3. What’s New: Writer Access Officially Launches
  4. 4. Content 1 Tip GuestMarketing Article SpeakersRevolution Marketing CashKeywords.com
  5. 5. TheContentMarketingRevolution
  6. 6. It’s the art of listening to your customers’wants and needs.Listen Up Search Box Social Media Web Analytics Keyword Popularity Customer Service Questionnaires
  7. 7. And the science of delivering contentto them in a compelling way.Measurements Books Blogs eBooks RSS Feeds Printed Books Web Widgets
  8. 8. It’s constantly testing campaigns to learnwhat works and what doesn’t.Prediction Testing A/B Testing Multivariate Testing Eye Track Testing Segmentation Testing Geo Target Testing Usability Testing
  9. 9. And measuring readers’ engagementand desire for more.Engagement Downloads Time on Page Action on Page Repeat Visitation Send to Friend Social Bookmark
  10. 10. It’s catching readers orbiting at highspeeds at the right time and place.Anytime Content Applet Desktop Mobile RSS Feeds Podcasts Social Networks
  11. 11. And engaging them off-site to drive themto your own website.Content Distribution Article Portals Directories Press Releases Recruitment Ads Social Media Education Portals Publications Trade Shows
  12. 12. It’s developing a content pipeline toeducate, earn trust and drive sales.New Sales Pipeline Offer Content Accumulate Leads Score Leads Distribute Leads Induce Trial Score New Activity Measure Success
  13. 13. And scoring content engagement tofind out who’s most likely to buy.SalesForce Scoring Free Trials Content Downloads Proposal Downloads Newsletter Sign Ups Widget Interaction Customer Logon
  14. 14. 1 TipArticleMarketing
  15. 15. Tip #1 of 1: Craft your link strategy intelligently. I had a big beef with my boss the other day. The steak was cooked to perfection and melted in my mouth.
  16. 16. What Keywords to Target• Start with the Google Keyword tool (previous interface) – https://adwords.google.com/select/KeywordToolExternal – Provides useful variations and related ideas worth considering – Collect keyword ideas related to your topic• Use the Google Wonder Wheel for more related ideas – Provides additional ideas not included in Googles main keyword tool
  17. 17. What Keywords to Target• Use Google search-based keyword tool to drill down – http://www.google.com/sktool – Provides many long-tail keywords worth considering – Apply categories and filtering to hone in on a specific topic
  18. 18. How to Find Popular Question Keywords• Use Wordtracker’s FAQs (for quick Q & A ideas) – http://labs.wordtracker.com/keyword-questions – Plug in higher search volume keywords from Googles keyword tool• Enter question and seed keyword into Google’s keyword tool – (e.g., ‘how to lose weight’, ‘how to play guitar, etc.)• Use Google Suggest for more ideas – (e.g., ‘how to play _____’, ‘where to buy _____’, etc.)
  19. 19. Where to Use Keywords in Your Articles• Think about off-page article keyword placement, as well as on-page• Prepare targeted keywords for – Article summaries – Additional keyword fields – Custom categories – Tags – Author resource box
  20. 20. How to Find Popular Question Keywords• Use Cash Keywords Pro to mine for them• Be aware of nuances!
  21. 21. How to Find Hot Article Topics in Google• Find keywords where articles and ‘how to’ sites dominate Google’s top results• Good for writers who are willing to write about any topic• Not easy to discover – very time consuming!• Use the Cash Keywords database for fast results
  22. 22. Article Marketing with Trends• Add targeted keywords into Google Insights – http://www.google.com/insights/search – Compare related keywords to validate trends – Look over 3-year span to eliminate news related spikes – Scroll down for more keyword ideas
  23. 23. Article Marketing with Demographics• Search Google for main keywords• Grab domains from top results• Research demographics for them via: – Quantcast (www.quantcast.com) – Alexa (www.alexa.com/ - Get Details > Audience) – Google AdPlanner (www.google.com/adplanner)• Write articles tailored for your specific audience
  24. 24. Free Book Download: ideaLaunch.com/101Byron WhiteChief Idea OfficerideaLaunch.com “The only marketingSteve Juth left is content marketing.”Co-FounderCashKeywords.comRoxanne McHenry Seth GodinCo-FounderCashKeywords.com

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