Bill Seretta, of The Sustainability Lab and the Maine Food System Innovation Challenge, presented this useful slideshow as part of the Startup program at the Portland Food Launch. It is included here as a free and downloadable resource.

1. Startup Track
Business Model Canvas

2. Bill Seretta
President, The Sustainability Lab
&
Convener & Co-Chair
Maine Food System Innovation
Challenge
bill.seretta@theSLab.org
www.MaineInnovationChallenge.org
207.831.1438

5. No Market (Need)
• Market not large enough
• Product not needed
• To many customer segments

6. Minimum Viable Product
Design Thinking - Rapid prototyping – Co-develop your
product with your customers
The minimum viable product is that version of a new
product which allows a team to collect the maximum
amount of validated learning with the least effort. Eric
Ries –The Lean Startup

7. The Business Model Canvas Explained
https://www.youtube.com/watch?v=QoAOzMTLP5s&t=47s
The Value Proposition Canvas Explained
https://www.youtube.com/watch?v=aN36EcTE54Q

12. Canvas Checklist
• Does the level of granularity of your Canvas
correspond to your objectives?
• Is every Building Block in your Canvas connected to
one another?
• Is every Building Block in your Canvas precise
enough?
• Do you make smart use of both images and words to
convey your message?
• Do you make good use of color-coding?
• Does your Canvas distinguish between “as-is” and
“to-be”?

13. Resources
• Business Model Canvas and Value Proposition Canvas
https://strategyzer.com/
• Other Canvas Models https://canvanizer.com/
• George Land https://www.amazon.com/Grow-Die-Unifying-
Principle-Transformation/dp/0962660515
• https://thinkgrowth.org/7-lessons-from-100-failed-startups-
2db31984867a
• https://medium.com/thefoodworks/starting-a-food-business-
five-cues-5073bbe9cfa