2. Focus
User Problem Business Goals
Vision
Prioritization
Scalability
Flexibility
Updates Integrations
WHAT
TO THINK
2
Big Picture Strategy
Product Thinking | v1.0
Solution
Design Technology Experience
Growth
SUPRIYA RATHI
3. ➔ What problem do we solve? (user
problem /need)
➔ For whom are we doing this? (target
audience)
➔ Why are we doing this? (vision)
➔ How are we doing this? (strategy)
➔ What do we want to achieve? (goals)
HOW TO
DEFINE
Product Thinking | v1.0
3SUPRIYA RATHI
5. WHAT
TO ASK
Filter & Prioritize Features
for every Phase
★ Does it fit into the product?
★ Does it serve a real user problem?
★ Do people want or need it?
★ Does it help the business?
★ What are the business gains vs costs?
★ How can we quickly test the hypothesis?
5
Product Thinking | v1.0
SUPRIYA RATHI
6. Most product successes
come from doing one single
thing really well. So, stay
focused on the core and
avoid digression!
WHAT
TO NOTE
Product Thinking | v1.0
SUPRIYA RATHI