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PRODUCT
THINKING 101
SUPRIYA RATHI
Focus
User Problem Business Goals
Vision
Prioritization
Scalability
Flexibility
Updates Integrations
WHAT
TO THINK
2
Big Picture Strategy
Product Thinking | v1.0
Solution
Design Technology Experience
Growth
SUPRIYA RATHI
➔ What problem do we solve? (user
problem /need)
➔ For whom are we doing this? (target
audience)
➔ Why are we doing this? (vision)
➔ How are we doing this? (strategy)
➔ What do we want to achieve? (goals)
HOW TO
DEFINE
Product Thinking | v1.0
3SUPRIYA RATHI
WHERE
TO START
4
Product Thinking | v1.0
Image Credit : Invision
SUPRIYA RATHI
WHAT
TO ASK
Filter & Prioritize Features
for every Phase
★ Does it fit into the product?
★ Does it serve a real user problem?
★ Do people want or need it?
★ Does it help the business?
★ What are the business gains vs costs?
★ How can we quickly test the hypothesis?
5
Product Thinking | v1.0
SUPRIYA RATHI
Most product successes
come from doing one single
thing really well. So, stay
focused on the core and
avoid digression!
WHAT
TO NOTE
Product Thinking | v1.0
SUPRIYA RATHI

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Product Thinking 101 Guide

  • 2. Focus User Problem Business Goals Vision Prioritization Scalability Flexibility Updates Integrations WHAT TO THINK 2 Big Picture Strategy Product Thinking | v1.0 Solution Design Technology Experience Growth SUPRIYA RATHI
  • 3. ➔ What problem do we solve? (user problem /need) ➔ For whom are we doing this? (target audience) ➔ Why are we doing this? (vision) ➔ How are we doing this? (strategy) ➔ What do we want to achieve? (goals) HOW TO DEFINE Product Thinking | v1.0 3SUPRIYA RATHI
  • 4. WHERE TO START 4 Product Thinking | v1.0 Image Credit : Invision SUPRIYA RATHI
  • 5. WHAT TO ASK Filter & Prioritize Features for every Phase ★ Does it fit into the product? ★ Does it serve a real user problem? ★ Do people want or need it? ★ Does it help the business? ★ What are the business gains vs costs? ★ How can we quickly test the hypothesis? 5 Product Thinking | v1.0 SUPRIYA RATHI
  • 6. Most product successes come from doing one single thing really well. So, stay focused on the core and avoid digression! WHAT TO NOTE Product Thinking | v1.0 SUPRIYA RATHI