Genre Theory research.

1. R&B Genre

2. Costume
 In R&B men are usually dressed in designer jeans and gold & diamond jewellery,
most of the time they are shirtless to show off tattoos. Women, often show a lot of
skin & make up is bold and eye catching. They wear high heels and lots of
jewellery to make a statement like the men do.

3. Locations
 Many videos tend to either:
 Take place in a dark room where the main focus of the video will be the artist(s),
who will be showing off to the audience.
 Take place on the streets of a run down area with lots of graffiti in the
background.
 Take place in a nightclub
 Take place in the artist’s home, usually a villa or mansion.

4. Colours
 R&B tends to use black and white with very little colour. Any colour used tends to
be muted or a part of the setting. Gold is a big colour used due to the fact that
the artists often wear large quantities of jewellery to make a statement.

5. Themes
 Key themes of R&B include:
 Money
 Relationships
 Crime
 Sexuality (particularly Women’s bodies)

6. Representations
 Popular Representations include:
 Million Dollar look
 Gangsters
 Gold Diggers
 Drugs
 All of these are used to create a persona for the artist

7. Props
 The key props used in most R&B videos are items that display an artist’s wealth.
So items such as jewellery and designer clothing are popular. Also, expensive
sports cars are often used as these display wealth.

8. R&B Videos
 https://youtu.be/wfTC2o05OEw
 https://youtu.be/2EwViQxSJJQ
 https://youtu.be/GxBSyx85Kp8
 https://youtu.be/JXRN_LkCa_o
 https://youtu.be/8dM5QYdTo08
 https://youtu.be/8XNaPX6MKlU