Genre theory research

1. DANCE MUSIC

2. Costume
◦ Dance music videos often show the artists wearing causal clothing, whatever is in fashion at the
time, However, if the video has a story or theme, then the artist will wear clothing that fits the
theme.

3. Locations
◦ Dance Videos are often set in secluded locations such as:
◦ Desert Roads
◦ Studios
◦ Bathrooms
◦ Mansions

4. Colours
◦ Dance music videos often feature very brightly coloured clothing and props. They are also often
filmed in bright locations, or in dark rooms such as nightclubs where bright lights stand out.

5. Themes
◦ Dance music videos often include large sections of people dancing to the music. Other themes
include love and the pursuit/discouragement of a relationship.

6. Representations
◦ Dance music videos often represent men as strong and independent. Whereas, Dance videos
tend to sexualise and objectify women.

7. Props
◦ Props in Dance videos often include:
◦ Cars
◦ Expensive Jewellery
◦ Microphones/ Live performance equipment

8. Dance Videos
◦ https://www.youtube.com/watch?v=fRh_vgS2dFE
◦ https://www.youtube.com/watch?v=PT2_F-1esPk
◦ https://www.youtube.com/watch?v=CLXt3yh2g0s
◦ https://www.youtube.com/watch?v=ebXbLfLACGM
◦ https://www.youtube.com/watch?v=YqeW9_5kURI