Media Representation

2. History? Where did Grime come from?
Grime is a style of British music that emerged from Bow in East London in the early
2000s, primarily as a development of UK garage, drum & bass, hip hop and dancehall.
Grime, however, is a hybrid genre, taking influences from a variety of different cultural
styles as well as musical ones, and is therefore still in many respects considered to be
underground music as most people say it is 'amateur/ low budget' hip hop. Even
though Grime is very popular in the UK, many recording labels have yet to
acknowledge its presence as a genre that can compete in the global market. Artists
like Dizzee Rascal and Wiley were the first to bring the genre to the attention of the
mainstream media in 2003-4.
Recently a comedy drama called Youngers began on E4 and is based around a group of
teenagers in South-East London trying to become recognised in the grime music
scene.

3. What are the typical features of
Grime?
• The conventions of grime music is that is it set
in the streets where is mostly dominated by
males and rapping about how they are living
their life. Looking at the locations of where
grime music video’s are filmed, it is obvious
that they are mostly set in the streets of cities
where the artist has grown up in. Also in
costume wise the artists wear caps, body
warmer, hoodies, chains, sunglasses etc.

4. Grime Artist
The costume the artist is
wearing is a hat and
hoodie also wearing
chains. This is typical grimy
costume to look part of
the ghetto.
In the
background
there are
houses, this
makes the
audience think
that this location
may relate to the
narrative of the
song, or even the
image or the
genre.
The artist is stood in front of the houses this is to
create a sense of realism the fact that they are on
the street and that the artist were most likely to
have grown up in or this could simply just relate to
the lycris of the song or it may to send out a signal
that the image is local.

5. Grime Artist
The colour of the
background seems to
be retro and bright
orange and this allow
the artists picture to
stand out.
The iconography within
grime is that the text they
would put on promote their
image or themselves would
be banner is black and the is
white. This allows the banner
to stand out as it looks very
popular grime iconography.

6. Sun glasses
Hoodies
Costumes
Snapback
hats/ beanie
hats
Inner city/ Urban
locations
Chains/ jewelry/
watches
Iconography of
Grime
Black
jackets
Black youths
Ghetto
street
Alley
ways
Council
estate

7. Target Audience for Grime
• Are target audience for are music video is for
13+. The reason why we chose teenagers
because t influences most of them as they
explore life in school. Are story relates to what
happens in everyday life and it is why
teenagers are the best audience group
chosen. This is also a stage where you have a
better understanding if the world and life.