1. OPPO
Capture the real YOU
Presented by:
Muhammad Abdur Rehman
Muhammad Yasir
Ather Raheem
2. History
Registered in 2001 in China
Launched in 2004
Founded by Duan Yongping
Parent Company: BBK Electronics
CEO : Tony Chen
Headquarter: Dongguan, China
3. Product Line
Mobile Phones
Blu-ray Players:
BDP-93 (2010) : 3D compatability and dual HDMI signal output.
Headphones and amplifiers:
Released in 2014: PM1 and PM2 Headphones along with Desktop Amplifier HA1.
4. Marketing Mix
PRODUCT PRICE PLACE Promotion
• Design
• Camera
• Battery
• Low Prices
• Market
Penetration
Strategy
South Asian countries like
China, Pakistan, India, Sri
Lanka, Thiland, Malaysia etc
• Celebrity
endorsements
• Sponsorship
5. SWOT Analysis
• Newer Products
• Prices
• Parent brand
strategy
• Brand
association
• Flagship
Products
• Competition
• Quality
• Poor Post sales
support
• Low barriers to
entry