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OPPO
Capture the real YOU
Presented by:
Muhammad Abdur Rehman
Muhammad Yasir
Ather Raheem
History
 Registered in 2001 in China
 Launched in 2004
 Founded by Duan Yongping
 Parent Company: BBK Electronics
 CEO : Tony Chen
 Headquarter: Dongguan, China
Product Line
 Mobile Phones
 Blu-ray Players:
BDP-93 (2010) : 3D compatability and dual HDMI signal output.
 Headphones and amplifiers:
Released in 2014: PM1 and PM2 Headphones along with Desktop Amplifier HA1.
Marketing Mix
PRODUCT PRICE PLACE Promotion
• Design
• Camera
• Battery
• Low Prices
• Market
Penetration
Strategy
South Asian countries like
China, Pakistan, India, Sri
Lanka, Thiland, Malaysia etc
• Celebrity
endorsements
• Sponsorship
SWOT Analysis
• Newer Products
• Prices
• Parent brand
strategy
• Brand
association
• Flagship
Products
• Competition
• Quality
• Poor Post sales
support
• Low barriers to
entry
Market Share of Oppo
Target Markets
Young People
Students
Competitive Advantage
 Technological advancement
 Chinese Parent company
Top 10 Oppo models in Pakistan
Oppo Find X
Automobili
Lamborghini edition
• Rs 1,78,000
• 8Gb RAM
• 512Gb Rom
• 20mp+16mp (F)
• 25mp (B)
• Fast battery
charging.
Top 10 Oppo models in Pakistan
 Oppo
Find X
• Rs 1,29,999
• 8GB RAM
• 256GB Rom
• 20+16Mp (F)
• 25Mp (B)
• Face Id
• 8.1 oreo
Top 10 Oppo models in Pakistan
Oppo R17 Pro
• Rs 109, 999
• 6gb Ram
• 128gb Rom
• 20+12Mp (f)
• 25 mp (B)
• 3700mAh
• Fingerprint under
display
Top 10 Oppo models in Pakistan
 Oppo Reno
• 67,999
• 6gb Ram
• 128gb Rom
• 48MP (f)
• 16MP(b)
• 4000mAh
• Fingerprint under
display
Top 10 Oppo models in Pakistan
 Oppo R11s
Plus
• Rs 65,000
• 6Gb Ram
• 64 Gb Rom
• 16+12Mp (f)
• 20Mp (b)
• 4000 mAh
Top 10 Oppo models in Pakistan
 Oppo R9s
• Rs 60,000
• 4gb Ram
• 64 gb Rom
• 16Mp (f)
• 16Mp (b)
• Fingerprint front
mounted
Top 10 Oppo models in Pakistan
 Oppo R9s Plus
• 60,000
• 6gb Ram
• 64gb Rom
• 16mp (b)
• 16mp (f)
• 4000mAh
• Gold, Black, Rose gold
Top 10 Oppo models in Pakistan
 Oppo F9
• 49,999
• 10,350 mAh
• Octa core
• 25Mp (f)
• 16Mp (B)
Top 10 Oppo models in Pakistan
 Oppo A7
• 34,749
• 16mp (f)
• 13mp (b)
• 4gb ram
• 64gb rom
• Octacore
• 4230 mAh
• 6.2”
Top 10 Oppo models in Pakistan
 Oppo F3plus
• 37,590
• 10. 6”
• 16mp (b)
• 16mp (f)
• 4gb ram
• 64gb Rom
• 4000 mAh
Oppo

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Oppo

  • 1. OPPO Capture the real YOU Presented by: Muhammad Abdur Rehman Muhammad Yasir Ather Raheem
  • 2. History  Registered in 2001 in China  Launched in 2004  Founded by Duan Yongping  Parent Company: BBK Electronics  CEO : Tony Chen  Headquarter: Dongguan, China
  • 3. Product Line  Mobile Phones  Blu-ray Players: BDP-93 (2010) : 3D compatability and dual HDMI signal output.  Headphones and amplifiers: Released in 2014: PM1 and PM2 Headphones along with Desktop Amplifier HA1.
  • 4. Marketing Mix PRODUCT PRICE PLACE Promotion • Design • Camera • Battery • Low Prices • Market Penetration Strategy South Asian countries like China, Pakistan, India, Sri Lanka, Thiland, Malaysia etc • Celebrity endorsements • Sponsorship
  • 5. SWOT Analysis • Newer Products • Prices • Parent brand strategy • Brand association • Flagship Products • Competition • Quality • Poor Post sales support • Low barriers to entry
  • 8. Competitive Advantage  Technological advancement  Chinese Parent company
  • 9. Top 10 Oppo models in Pakistan Oppo Find X Automobili Lamborghini edition • Rs 1,78,000 • 8Gb RAM • 512Gb Rom • 20mp+16mp (F) • 25mp (B) • Fast battery charging.
  • 10. Top 10 Oppo models in Pakistan  Oppo Find X • Rs 1,29,999 • 8GB RAM • 256GB Rom • 20+16Mp (F) • 25Mp (B) • Face Id • 8.1 oreo
  • 11. Top 10 Oppo models in Pakistan Oppo R17 Pro • Rs 109, 999 • 6gb Ram • 128gb Rom • 20+12Mp (f) • 25 mp (B) • 3700mAh • Fingerprint under display
  • 12. Top 10 Oppo models in Pakistan  Oppo Reno • 67,999 • 6gb Ram • 128gb Rom • 48MP (f) • 16MP(b) • 4000mAh • Fingerprint under display
  • 13. Top 10 Oppo models in Pakistan  Oppo R11s Plus • Rs 65,000 • 6Gb Ram • 64 Gb Rom • 16+12Mp (f) • 20Mp (b) • 4000 mAh
  • 14. Top 10 Oppo models in Pakistan  Oppo R9s • Rs 60,000 • 4gb Ram • 64 gb Rom • 16Mp (f) • 16Mp (b) • Fingerprint front mounted
  • 15. Top 10 Oppo models in Pakistan  Oppo R9s Plus • 60,000 • 6gb Ram • 64gb Rom • 16mp (b) • 16mp (f) • 4000mAh • Gold, Black, Rose gold
  • 16. Top 10 Oppo models in Pakistan  Oppo F9 • 49,999 • 10,350 mAh • Octa core • 25Mp (f) • 16Mp (B)
  • 17. Top 10 Oppo models in Pakistan  Oppo A7 • 34,749 • 16mp (f) • 13mp (b) • 4gb ram • 64gb rom • Octacore • 4230 mAh • 6.2”
  • 18. Top 10 Oppo models in Pakistan  Oppo F3plus • 37,590 • 10. 6” • 16mp (b) • 16mp (f) • 4gb ram • 64gb Rom • 4000 mAh