Daewoo Express is the largest intercity bus service in Pakistan, operating 350-400 buses along 18 main and 39 sub terminals nationwide. It provides various classes of service, and was the first to offer an online mobile ticketing app. Daewoo also solely operates bus rapid transit systems in Multan and Lahore. The presentation recommends Daewoo launches an airline as well. Key competitors include Faisal Movers and Bilal Travels, which also offer bus services across Pakistan with amenities like entertainment and refreshments.

1. Presented by
Nasir Abbas

2. Brief Introduction
 Korean company Daewoo inception in 1997
Operating in Pakistan since 1998
Pakistan’s first organized road transport system
Largest road transport network having a fleet of 350-400 buses
18 main and 39 sub Terminals nationwide except Kashmir
 500,000+ passengers travelled each month (2015)
Only one with Mobile App for online ticketing
Sole operator of Bus Rapid Transit service in two big cities

3. Mission Statement

4. In-journey Attractions
Punctuality
Audio/Visual Entertainment
Safety and Security of Luggage
Courteous and trained crew
Newspapers and Magazine

5. Marketing Mix
Service
Placement Promotion
Price

6. Intercity Bus Service
Dragon Class Gold Class
Economy Class

7. Other Services

8. Rapid
Mass-transit Services
Multan Metro Bus
Service
Lahore Metro Bus
Service

9. Rapid
Mass-transit Services
Lahore Feeder
Route Peoples Bus Service

10. My Recommendation
Daewoo Airline

11. Main
Terminals
Punjab KPK Sindh Baluchistan
 Lahore Swat Karachi Quetta
 Multan Abbottabad Hyderabad
 Rawalpindi Peshawar Sukkur
 Faisalabad Dera Ismail Khan
 Dera Ghazi Khan
 Sahiwal
 Sargodha
 Bahawalpur
 Sialkot
 Chowk Bahadurpur

12. SWOT Analysis
Strengths
Opportunities Threats
Weaknesses

13. Competitive Advantage
Best bus terminals
Contracts with the government.
Best developed and maintained website and Mobile App.

14. Direct
Competitors
Faisal Movers
Bilal Travels

15. Faisal Movers
Initially started as logistic business in 1994
Started express bus service in 2001
Offers standard, executive and business classs
Business Class started in 2017
About 300,000 passengers travel by FM each month
Sania express

16. Vision

17. Mission
Statement
“We are committed towards the economic growth
of our country by participating in the core
infrastructure development. Providing a reliable
and comfortable public transport service which
people can look to as a viable and convenient
transport alternative to any other transportation
source. We will continually monitor the needs of
the traveling public and review our service delivery
on a regular basis in order to maintain people’s
interest in our public transport service.”

18. Destinations
Lahore, Islamabad, Karachi, Multan, Sahiwal, Peshawar,
Faisalabad, Okara, Dera Ghazi Khan, Kabeer Wala, Faisalabad,
Moro, Rahim Yar Khan, Hyderabad, Karachi, Ghotki, Muzaffar
Garh, Uch Sharif, Mirpurkhas, Mardan, Swat, Mangora,
Jahaniyan, Murree, Bahawalpur, Sadiqabad, and Rahim Yar
Khan etc

19. Bilal Travels
Started in 2011 from Lahore to Faisalabad
Quickly became popular due to excellent service and quality
Provide cargo services
Abdullah Travels and Kainat Express

20. In-journey Attractions
Innovation and Efficiency
Audio/Visual entertainment
Luggage security and safety
Refreshment
Courteous and trained crew

21. Indirect Competitors
Skyways
Niazi Express
Sadabahar
Ali Express
Baloch

22. Thank You
for
Listening!
Take Care!