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Prof. Dr. Sarzamin Khan
Fulbright Fellow
Department of Veterinary Population Medicine,
University of Minnesota,
Saint Paul, MN 55108, USA
BY
An overview of the Poultry
Industry in Pakistan
• Broiler Parent Stock Placement 12 Million
• Broiler Day Old Chicks 1.2 Billion
• Broiler (Table Birds) Produced 1.05 Billion*
• Average Annual Growth 12.5%
• Live Weight 1.84 Billion Kg
• Broiler Meat including Giblets 1.34 Billion Kg
• Per Capita Poultry Meat Availability 7.4 Kg
• Layer Parent Stock 0.75 Million
• Table Egg Layers 40 Million
• Total Table Egg Production 11.2 Billion*
• Feed 7 Million MT
Data Source: Pakistan Poultry Association
• Contribution to GDP 1.7%
• Feed Grain Consumption (Maize, Rice Tips, etc.) 3.5
Million MT
• Feed Grain; Maize, Jawar Consumption %age of
Total Production (Rice Tips – 20% of Rice Production) 61%
• Farm Table Eggs Per Capita 62 Eggs
• Live Poultry being put through value addition Less
than 5%
• The main objectives of ACADEMIA is education / Training of students to cater to the
needs of the poultry industry through enhancing egg and meat production in the
country.
• The Department of Poultry Production is the only of its kind in Pakistan with
maximum possible research infrastructure in all areas of poultry science (Broiler,
layer, broiler breeder, indigenous birds, quails, hatchery, processing, and feed
production).
• The academia also conducts problem oriented applied research by the students and
faculty to solve the problems of stakeholders.
• The academia also has a close liaison with the Pakistan Poultry Association (PPA) and
leading poultry farmers, breeders, poultry feed millers and hatchery men.
• The department also arrange meetings of on regular intervals, where academia and
industry joins for viable strategies to overcome recent challenges faced by industry.
• The academia offering four year BS. (Hons.) Poultry Science, and courses for
Doctor of Veterinary Medicine and M.Sc. Zoology degree programs, the
Department is also offering M. Phil. and Ph.D. Degree programs at post
graduate level.
• The applied and problem oriented research findings are communicated to the
stake holders through meetings, group discussions, seminars, student’s articles
in various magazines.
• EXTENSION SERVICES
• Besides teaching and research work, the department is also providing
extension services in the form of technical advices to layer, broiler and
breeder farmers, hatcheries, Poultry Processing plants and allied groups.
• A close liaison has been established between the department and
different national and international groups of poultry industry which
helps in identifying the real issues and problems of Poultry industry.
• The research findings based on problem oriented research is
communicated to the stake holders through meetings and group
discussions.
Research and Training Facilities
• The research and training facilities at ACADEMIA include
• Broiler Unit
• Hatchery Unit
• Feed Mill Unit
• Poultry Marketing and Extension Unit
• Breeder Unit (Floor rearing and cage rearing system)
• Layer Unit (Floor rearing and cage rearing system)
• Quail Unit (Floor rearing and cage rearing system)
The Broiler, Layer, Breeder and Hatchery unit are located keeping in view
the international standards of bio-security.
The Broiler, Breeder and Layer units are equipped with a bio-security
building having shower-rooms, data analysis lab, feed store, generator
room, office and researcher’s room.
Rank Country
Production (1000
MT)
1 United States 17,012.00
2 China 14,050.00
3 Brazil 12,835.00
4 EU-27 9,550.00
5 India 3,420.00
6 Mexico 2,975.00
7 Russian Federation 2,950.00
8 Argentina 2,022.00
9 Turkey 1,700.00
10 Thailand 1,560.00
11 Pakistan 1,050.00
Source: U.S. Department of Agriculture
• Poultry is by far the largest consumer of agro-residue and by-
products, such as, oilseed meals, wheat bran, rice polishing, broken
rice, corn gluten meal, guar meal, fish meal, animals’ by-product meal
• During 2012-13, about 7 million ton of poultry feed was produced,
comprising about 3.5 million tons of these residues and by-products;
thus providing extremely valuable contribution towards reduction in
the cost of principal food items, like edible oils, Atta, rice, fish, sugar,
fructose, etc.
• Thus, poultry not only made possible their availability at lower prices
to the consumers, but also enabled the agro industries to pay a
higher price for the crops which served as an incentive to produce
more
• In addition to the agro residue utilization, poultry sector, during
2012-13, consumed about 3.5 million tons i.e. 61% of Maize and
Rice Tip Production.
• The increase in production was sustained by higher prices offered
by the poultry sector, which has directly benefited the farmers in the
rural areas of Pakistan to produce more
• 1.7 Million Jobs:
Poultry, during 2012-13, has provided approximately 1.7 million jobs to
skilled, semi-skilled and unskilled workers deep into the rural areas; thereby
reducing the influx of the rural population into urban areas in search of jobs
• Low Investments:
In addition, since it can be started with low investment, it is an important
means of self-employment and provides an opportunity to women to be self-
employed. It has thus played an important role in poverty alleviation by
improving rural economy
• Produced Across the Country:
Poultry, as an alternate food, is now produced in remote areas of the country,
like, Gilgit, Skardu, Turbat, Kalat, Mastung, Parachinar, Tahrparkar, D. G. Khan,
Loralai, Zohb, Mianwali, etc. Thus, poultry has contributed to the national
economy in many surpassing ways
Poultry sector import 500, 000 MT of SBM
Major poultry feed ingredients
Ingredient Local productoin (1000MT) Import (1000MT)
Corn 5200 20
Wheat 25300 25
Barly 70 10
Sorghum 130 100
Soybean meal 500 1372
Soybean oil seed 1750 2
Cotton seed meal 1442 0
Rapseed meal 585 0
Sunflowermeal 90 150
25.00
35.00
45.00
55.00
65.00
75.00
85.00
95.00
105.00
115.00
125.00
135.00
145.00
155.00
165.00
175.00
Jan,04
Mar
May
Jul
Sep
Nov
Jan,05
Mar
May
Jul
Sep
Nov
Jan,06
Mar
May
Jul
Sep
Nov
Jan,07
Mar
May
Jul
Sep
Nov
Jan,08
Mar
May
Jul
Sep
Nov
Jan,09
Mar
May
July
Sep
Nov
Jan,2010
Mar
May
July
Sep
Nov
Jan,2011
Mar
May
July
Sep
Nov
Jan,2012
Mar
May
July
Sep
Nov
Jan,2013
Mar
May
July
Sep
Nov
Jan,2014
Mar
May
July
Aug
Price(inRupees)
2005 2006 2007 2008 2009
Source: Pakistan Poultry Association & daily DAWN
2010 201320112004 2012 2014
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Jan,04
Mar
May
Jul
Sep
Nov
Jan,05
Mar
May
Jul
Sep
Nov
Jan,06
Mar
May
Jul
Sep
Nov
Jan,07
Mar
May
Jul
Sep
Nov
Jan,08
Mar
May
Jul
Sep
Nov
Jan,09
Mar
May
July
Sep
Nov
Jan,2010
Mar
May
July
Sep
Nov
Jan,2011
Mar
May
July
Sep
Nov
Jan,2012
Mar
May
July
Sep
Nov
Jan,2013
Mar
May
July
Sep
Nov
Jan,2014
Mar
May
July
Source: Pakistan Poultry Association
Price(InRupees)
2004 2005 2006 2007 2008 2009 2010 2012 20132011 2014
0
10
20
30
40
50
60
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Price(InRupees)
Source: Pakistan Poultry Association & daily DAWN
10.00
30.00
50.00
70.00
90.00
110.00
Jan,04
Mar
May
Jul
Sep
Nov
Jan,05
Mar
May
Jul
Sep
Nov
Jan,06
Mar
May
Jul
Sep
Nov
Jan,07
Mar
May
Jul
Sep
Nov
Jan,08
Mar
May
Jul
Sep
Nov
Jan,09
Mar
May
July
Sep
Nov
Jan,10
Mar
May
July
Sep
Nov
Jan,11
Mar
May
July
Sep
Nov
Jan,12
Mar
May
July
Sep
Nov
Jan,13
Mar
May
July
Sep
Nov
Jan,14
Mar
May
July
Aug
Price(inRupees)
2004 2005 2006 2007 2008 2009
Source: Pakistan Poultry Association & daily DAWN
2010 2012 20132011 2014
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
Jan,04
Mar
May
Jul
Sep
Nov
Jan,05
Mar
May
Jul
Sep
Nov
Jan,06
Mar
May
Jul
Sep
Nov
Jan,07
Mar
May
Jul
Sep
Nov
Jan,08
Mar
May
Jul
Sep
Nov
Jan,09
Mar
May
Jul
Sep
Nov
Jan,10
Mar
May
Jul
Sep
Nov
Jan,11
Mar
May
Jul
Sep
Nov
Jan,12
Mar
May
Jul
Sep
Nov
Jan,13
Mar
May
Jul
Sep
Nov
Jan,14
Mar
May
Jul
Price(inRupees)
2006 2007 2008 2009 2010 2011
Source: Pakistan Poultry Association
20052004 20142012 2013
• Since poultry products, Day Old Chicks, Broilers and Table
Eggs are perishable generic products, they are sold as a
commodity.
• The prices are truly governed by demand-supply in a free
market mechanism.
• The demand is highly elastic; a decrease in price widens the
consumer base and an increase in price narrows the
consumer base.
• Both broiler and egg demand are influenced by the prices of
supplementary food items like beef, mutton, pulses, etc. and also
reacts to fluctuating climate changes and Islamic calendars. For
instance, during the month of Muharram, Ramadan, Safar and Zul
Hajj chicken meat demand goes down and during the month of
Shaban, Shawwal and Rabi-al-Awwal, being wedding season, demand
goes up.
• Demand also changes with the percentage increase in per capita
income. Egg demand decreases during summers and with the school
closures and increase during winters.
Eggs:
• At current prices, per capita income and inflation rates, a 1%
decrease in the egg prices is associated with a 0.5% increase in
consumption.
• A 1%* increase in income is associated with a 2% increase in per
capita consumption of eggs.
• On the supply side, a 1% increase in price elicits a 1% increase in
the quantity of eggs produced/supplied per capita.
• The analysis also shows that the farm price of eggs relative to the
price of wheat, a proxy for returns relative to feed costs, is a
significant supply variable for egg production.
* The Pakistan Poultry Industry – A Policy Analysis Framework
by Chemonics Int’l Consulting Division and USAID
Broilers:
• A 1%* increase in broiler prices results in 0.9% decrease
in per capita consumption of chicken meat at current
levels of red meat consumption, prices, income and
inflation. Conversely, a 1% increase in price elicits a 0.7%
increase in per capita production/ supply.
• A 1% net increase in income is associated with a 2.2%
increase in chicken meat demand/consumption.
* The Pakistan Poultry Industry – A Policy Analysis Framework
by Chemonics Int’l Consulting Division and USAID
• 2004 saw a 40% reduction in production due to severe losses and
adverse impact of Bird Flu.
• On revival of demand, in the face of 40% lower production, a sharp
increase in prices elicit a very rapid expansion and modernization,
increasing from 483 million broilers in the year 2003 to 830 million
in the year 2008.
• Once again in 2007, faced with Bird Flu and a substantial increase in
feed prices, industry suffered heavy losses.
• Day Old Chicks were distributed Free of Cost and eventually
embryos were pulled out of incubators and destroyed resulting in
closure of more than 50% broiler breeding farms, dropping the
production back to 430 million broilers.
• Broiler prices registered a sharp increase registering a peak of Rs
130/Kg and ever highest Day Old Chicks monthly average price of Rs
68.66 during April 2010, once again bringing about a sudden revival
and further expansion.
• By the end of 2012, the supply had increased to 1.05 billion broilers.
• During 2013, Day Old Chicks prices slummed as low as Rs 1/chick
against the cost of production of Rs 35 and were given away free as
well.
• Broilers were being sold at Rs 20-30 below cost of production.
• In the face of wide spread New Castle disease outbreak, the sector
had gone through serious losses.
• Modernization of broiler farms, for reasons of bio-security and
efficiency, commenced in 2005.
• During 2005-10, some 1400 automated poultry sheds came into
production with most modern technology adopting controlled
environment houses, automation in heating & cooling, ventilation
along with automatic feeding and drinking systems.
• At the end of 2013, there were over 6800 automated poultry houses.
• The Advantage of regular uninterrupted supply benefited to the
consumer
• The advantage of efficiency in cost was negated to the farmers on
account of prolonged outages of electricity in rural areas
necessitating use of a generator and an additional stand by
generator of the standby, producing electricity at a cost of over Rs
42/unit.
1.4 billion broilers by 2018
The sector at current rate of growth, by the end of 2018, would be
producing 1.4 billion broilers from current 1.2 billion
• In order to sustain the existing growth rate of 15% production, the
production of feed ingredients have to be increased particularly of
corn at 15% per annum
• Disease Control
• Diagnostic Facilities and Services have not increased at the same
rate as the demand for services.
• Well equipped Government Veterinary Laboratories capable of
carrying out serology and virus isolation need to be established at
district levels in all intensive poultry producing areas of the country.
• Market Interventions Counter Productive:
• Ministry of Food & Agriculture has already advised the Provincial Chief
Secretaries against price fixation and control of poultry products.
• Nonetheless, frequent price fixation and controls by the Administration
by use of coercive measures of arrest and fines, particularly in the
absence of any relief during periods of severe losses, is unjustified.
• Hoarding or manipulation of perishable generic commodity produced by
over 30,000 farms is not possible.
• It sends wrong signals to the farmers and discourages them to place
replacement flocks. The practice must be forcefully discouraged.
• Product Prices in a free market economy is the only source that
issues a directive to the producer to increase or decrease his
production.
• A high price yielding higher profits signals a need to expand
production; a price that is bearish is indicative of over production and
signals the producer to reduce production.
• A market intervention, which may reduce the prices, would make the
producer grope in the dark; the result would be distortion.
• The market forces are so strong that their direction cannot be
successfully diverted by intervention.
• Eventually the market intervention will cost the consumer very dearly
and, of course, many of the producers would be out of business.
• Live Bird Markets
Live bird markets have neither expended nor are capable of handling
growing production. Distribution of live birds costs not only the
producers, but also the wholesalers, retailers, consumers and the
national economy on account of transit mortalities and loss of
weights
• Law & Order Situation
Due to law & order situation in the country, it is not unusual that a
truck load carrying over 2,000 chicken and over 10,000 Day Old
Chicks is hijacked in Punjab
• Price Instability
The frequent boom and burst to be prevented by bringing in stability
through poultry processing. Value Addition – The Next Step Forward
• Generic Commodity Converted to Branded Products
• Price Stabilization
• Diversification in Products
• Convenience
• Competitive Pricing
Branding Benefits
Safeguarding Brand Equity brings about:
Quality Assurance: Free of Bacteria, Virus, Toxins, Chemicals
and Drug Residues (Vertical Integration)
Food Safety (Vertical Integration – An Important Factor)
Over 250 Known Food borne Illnesses; some important
ones are:
Botulism
Campylobacteriosis
E-Coli
Hepatitis
Salmonellosis, Etc.
Cause: Bacteria, Virus, Parasites, Toxins, Drug Residues
• Means to Enhance GDP
A Live Bird worth Rs 242,(1.69 $) after value addition, generates
sales revenue of Rs 512 (3.58 $)
• Exportable Products
• Brings Foreign Exchange Earnings
• Safeguards Health of the Nationals
• Less Illness – Reduces Subsidies for Public Health Care
• Possible after Processing only
• World Halal Food Trade in 2012 was worth US$ 3.5 Trillion
(FAO/WHO)
• Countries of our interest, because of being in close proximity or being
Muslim countries, requiring Halal products, imported chicken meat in
the year 2011 to the tune of US $4.27 billion, growing approximately
@ 8-10% per annum
• Pakistan, being predominantly a Muslim country, stands to benefit
from growing demand of Halal food world over
• US$ 440 Million from 10% Value Added Exports
10% Export of the Current Live Birds, when converted to Value Added
Products i.e. 80,000 MT @ US$ 5500/MT, could earn over $440 Million
per annum
Free Trade Agreements
• Free Trade Agreement should, in fact, be Fair Trade Agreements.
• No FTAs and MFN may include poultry and poultry products unless
both the countries have same regulations and protocols ensuring both
countries have level playing field to have equal opportunities to export
to one another.
• The poultry sector must be taken on board for evaluating protocols
and regulations for every FTA or MFN where poultry is to be included.
• In the face of power outages and existing rate of import duties on
inputs, level playing field would be difficult.
Fiscal Incentives
• Fiscal incentives for modernization of poultry production
• Sales Tax Refund on Import of Plant and machinery not available to
poultry
• Exemption from 5% Sales Tax levied on import of Plant & machinery
in the budget of 2014-15 was available to registered persons
• Poultry farmers, not being producer of taxable goods, are being
denied registration, hence exemption
• FBR may provide registration or alternatively accept NTN as an
evidence of being taxpayer
• Since Poultry Plant, machinery and equipment being specific
requirement of poultry and can under no circumstances used for any
other purpose
• To assist small producers commercial importers having sales tax
registration be provided the benefit of refund of sales tax
Fiscal Incentives
• Sales tax on soybean meal to be withdrawn
• All poultry feed stuff including oil seed meals, such as canola meal,
sunflower meal, rape seed meal and all of the feed stuff including
vitamin amino acid are exempted from sales tax
• Soybean meal is the only exemption which is subject to 5% sales
tax
• International prices of soybean have been bullish fluctuating
between $500 to $700 per metric ton, 5% sales tax substantially
increases the cost of poultry feed.
Fiscal Incentives
• Withdrawal of Zero Rating of Sales Tax on Processed and Value
Added Products has increased the cost of production by Rs 5 –
40/Kg. This would reduce the demand and defeat the economy of
scale.
• The UK VAT Act 1994 Schedule-8 Group-1 specifies food of a kind
used for human consumption is Zero Rated. The term food includes
products eaten as part of a meal or as a snack. Food items are not
only exempted but are zero rated and entitled to input tax credit.
• In USA too, many States exempt all food items whether processed
or unprocessed from payment of VAT.
• Restoring Zero rating would encourage additional units in
processing.
• Only additional 8% processing would yield Rs. 3.8 billion in taxes.
Fiscal Incentives Need to Enhance Import Duty
• The Indian Example: On entry of and commencing imports by
multinational fast food chains, the Indian Government clamped
100% import duty on importation of value added products. Our
Government reduced the import duty from 50% to 25%. Though
the bonded rate of duty filed by the Government of Pakistan under
WTO regime was 100%
• Government of Pakistan reduced the import duty from 50% to 25%
• The bonded rate of import duty filed by Government of Pakistan
under WTO regime is 100%
• In view of higher cost of production and above all to encourage
poultry processing, rate of import duty may be enhanced from 25%
to at least 50%
• There is an apparent massive under-invoicing with regards to import
of processed chicken meat from China
• Boneless, Skinless Chicken Breast meat imported @ US$ 0.70/Kg
• Pakistan’s live bird cost: Rs 140/Kg
• Pakistan’s Skinless Boneless Breast Meat Cost: Rs 385/Kg
• The US FOB price of Halal, non-stunned, hand Zabiah Boneless,
Skinless Chicken Breast meat US$ 5.56
• There is no example of $0.70/kg anywhere in the World
• Proceedings for under-invoicing be instituted, both under the
Customs Regulations and State Bank Regulations
• Minimum import price for frozen Skinless Boneless Breast Meat to be
fixed at US$ 4.25/kg, Skinless Boneless Leg meat at US$ 3.75/Kg and
Skin-on Whole Chicken to be fixed at US$ 1.80/kg
Fiscal Incentives
• Imported inputs for producing value added products covered under
PCT Headings 0904.1200, 0910.9100, 1905.9000, 2103.9000 and
2501.0090 are subject to 15% to 35% rate of import duty and 17%
sales tax
• On the other hand, finished products under FTA with Malaysia are
duty free and from China importable at 16% import duty
• Import duties and sales tax on the above PCT headings needs to be
withdrawn for the poultry processing sector under specific
requirements
• Provide competitive support against other countries
• Imports of Poultry Products from Malaysia are not Halal
• Malaysia’s Halal Regulations allows stunning of chicken before
slaughter – a regulation not approved by the Government of
Pakistan
• Pakistan’s Halal regulation forbids stunning of birds before slaughter
• Requires birds to be hand slaughtered
• Requires feed to be free of pork products
• Certificates accompanying import consignments of chicken products
do not clearly state that the birds were hand slaughtered and were
not stunned
• Certificates do not certify that the chicken were fed a diet free of
pork by products
• Certification for Imported Halal Chicken products must state clearly
Chicken were Hand Zabiah without Stunning and were fed on feed
free of pork products
Country 000's of US$
UAE 670,362
Saudi Arabia 1,768,589
Oman 188,593
Kuwait 316,500
Yemen 166,347
Russia 596,742
CIS 322,782
Qatar 147,107
Egypt 92,584
TOTAL: 4,269,606
Source: FAO
ESTIMATED PRODUCTION OF BROILERS PER ANNUM A No of Birds 1 Billion
BIRDS SOLD IN LIVE FORM
Average Weight of a Live Bird B Kg 1.75
Average Selling Price C Rs/LWKg 138.15
Average Selling Price per Bird - (B x C) D Rs 241.76
REVENUE from live Chicken: (A x D) Rupees 242 Billion
INITIAL VALUE ADDITION –
BIRDS SOLD AS DRESSED WHOLE CHICKEN
Average Price of Raw Skinless Carcass E Rs/Kg 277.22
Live bird yield of 55% F Grams 962.50
Meat Value per bird (E x F) G Rs 266.82
Bye-parts Recovery per Bird H Rs 24.71
Revenue per bird (G + H) I 291.53
Percentage Addition over live 21%
REVENUE - Form Dressed Whole Chicken (A x I) Rupees 292 Billion
BIRDS SOLD AS BONELESS MEAT
Average Price of Raw Meat L Rs/Kg 497.00
Boneless Meat per bird at yield of 22.70% M Grams 397.25
Meat Value per bird (F x G) N Rs 197.43
Drumsticks, wings, bone carcass & bye parts Recovery/Bird O Rs 107.89
Revenue per bird (H + I) P 305.33
Percentage Addition over live 26%
REVENUE – From Boneless Meat (A x P) Rupees 305 Billion
VALUE ADDITION TO MEAT
Average Price of Value Added Products Q Rs/Kg 511.58
Birds required to Produce Boneless Meat for 1 kg of Value
Added Products
R 1.26
Price of Value Added Products per Bird (Q / R) S Rs 404.58
Drumsticks, wings, Bone Carcass & Bye parts Recovery/Bird T Rs 107.89
Revenue per bird (S + T) U Rs 512.47
Percentage Addition over live 112%
REVENUE – From Further Value Addition (A x U) Rupees 512 Billion
Country's Total Broiler Production Birds 1,020,000,000
Broilers Processed Birds 20,000,000
Processing Target: Additional 8% Birds 81,600,000
Next 5 Years' Total Processing Birds 101,600,000
At target level proceeds from Sales of Live Broilers through Wet Market would be
Average Selling Price on Live Weight (FY 2012-13) Rs/Kg 131.88 A
Average Weight of Live Bird Kgs 1.75 B
Average price per Bird Rs/Kg 230.80
(A x
B)
Sales Proceeds at Target level of 101,600 thousand birds would be Rs (b) 23.40
AND BEING IN UNORGANISED SECTOR REVENUE FOR EXCHEQUER IS
ZERO
Cont’d…
Incremental Revenue For Exchequer IF Target Broilers are
PROCESSED Processing
Industry
Organized
Sector
Wet Market
Unorganized
Sector
Benefit
To
Exchequer
Rs (b) Rs (b) Rs (b)
Income Tax 2.10 - 2.10
Tax withholding on Supplies of packing material, marketing
services, employees, utilities, food ingredients etc. 1.00 - 1.00
WPPF, WWF, EOBI & Social Security 0.50 - 0.50
Import Duty 0.20 - 0.20
Total 3.80 - 3.80
Contribution towards GDP
Sales Proceeds Rs (b) 45.60
Business generation for other industries
Packing Material Rs (b) 1.50
Marketing Rs (b) 2.60
Food ingredients Rs (b) 2.90
Total Rs (b) 7.00
Jobs Creation
Number of employees 14,600
Above estimate is based on single processing units performance of 2012-13
PCT ITEM ORIGIN
IMPORTE
R NAME
AGENT
NAME
CONSI-
GNER
ASSESSED
VALUE
ASSESSED
UNIT VAL
DECLARE
D UNIT
VAL
DEC’D
VALUE
QTY UNIT
CASH
NO
CASH
DATE
B/E
TYP
E
POR
T
0207.4500
FROZENCHICKENBREASTBONELESSSKINLESS
CHINA
PAK
FOODS
HAPPY
LINKER
S
HANTONEINDUSTRYLIMITEDTRUSTCOMPANY
18900 0.70 0.70 18900 27000 KG 7131
21 May
2014
HC KAPE
18900 0.70 0.70 18900 27000 KG 7131
21 May
2014
HC KAPE
18900 0.70 0.70 18900 27000 KG 9299
21 May
2014
HC KAPE
18900 0.70 0.70 18900 27000 KG 9299
21 May
2014
HC KAPE
2003-04 vs. 2013-14
Items
Price per Kg Inflation Corrected
Price (Rs.) *
Inflation Corrected
Increase (%)2003-04 2013-14
A B C D
Chicken 58.67 168.23 110.15 10.15
Eggs (Farm) – Per Dozen 42.81 92.39 50.01 (49.99)
Beef (with bone)** 55.19 250.27 189.56 89.56
Mutton (Avg. quality)** 111.53 354.80 254.80
* Deflated to the extent of (%): 99
Current Price per Kg (B) – (Previous Price per Kg (A) x Deflation %) = Inflation Corrected Price (C)
168.23 – (58.67 x 99%) = Inflation Corrected Price (C)
(168.23 – 58.08) = 110.15
Inflation Corrected Price (C) - (Previous Price per Kg (A) / (Previous Price per Kg (A) x 100 = Inflation
Corrected Increase (D)
110.15 – (58.67 / 58.67) x 100 = Inflation Corrected Increase (D)
110.15 – (1 x 100) = 10.15
**Data Source: Economic Survey of Pakistan
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
January 44.32 56.48 48.81 52.29 58.65 69.84 93.23 92.65 137.26 139.03 151.55
February 29.62 45.25 47.89 68.18 57.41 99.11 98.79 118.00 138.28 116.64 130.57
March 33.74 47.16 36.17 62.03 77.84 103.42 129.10 119.26 137.65 100.32 138.29
April 50.87 67.57 42.45 71.37 89.93 91.47 123.58 103.00 152.23 116.67 141.20
May 65.81 67.97 39.67 56.42 70.33 90.13 107.57 94.35 124.74 116.23 140.29
June 61.17 60.90 66.29 53.58 65.32 85.80 96.93 106.29 132.73 149.87 136.80
July 53.42 66.39 80.57 53.65 81.40 103.80 104.61 137.45 161.52 141.23 137.97
August 56.52 63.10 78.52 76.68 90.81 111.23 110.87 141.13 124.52 148.97 128.48
September 53.00 68.33 67.27 75.53 90.55 110.90 126.93 108.97 98.27 117.90
October 59.55 63.50 66.71 72.77 83.84 108.42 99.03 99.48 92.45 110.03
November 61.20 66.00 50.26 60.55 76.26 99.23 86.84 94.97 92.90 106.13
December 64.68 53.48 44.94 61.97 73.71 85.61 86.97 103.81 118.35 137.52
Average 52.83 60.51 55.80 63.75 76.34 96.58 105.37 109.95 125.91 125.05 138.14
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
January 13.16 18.13 11.11 4.38 8.67 16.38 49.19 21.93 49.16 29.23 43.42
February 4.36 17.50 13.71 17.22 9.82 27.21 65.40 37.39 49.27 21.21 37.96
March 6.41 20.09 9.80 20.10 20.12 32.33 68.06 43.30 38.80 8.48 46.52
April 11.64 20.93 7.30 18.38 21.00 28.20 68.66 22.24 37.60 6.47 51.70
May 12.33 19.73 5.32 10.32 9.67 27.82 52.03 15.65 38.96 7.77 59.06
June 14.30 19.64 16.46 7.56 7.96 28.25 52.56 26.59 36.43 28.03 50.53
July 13.01 17.71 23.35 8.45 10.54 38.73 53.39 46.00 43.74 24.19 44.81
August 13.21 18.05 29.80 21.06 15.77 50.58 52.28 46.90 37.32 24.61 35.35
September 16.75 20.62 31.40 19.83 22.53 62.68 59.81 34.90 19.70 30.53
October 17.18 21.40 26.90 21.29 19.60 64.67 45.25 27.19 13.10 29.32
November 17.12 22.94 9.59 13.39 8.96 65.10 23.36 33.40 23.33 29.13
December 20.17 15.04 2.57 6.90 6.38 42.87 12.93 39.12 30.19 45.81
Average 13.30 19.32 15.61 14.07 13.42 40.65 50.24 32.88 34.80 23.73 46.17
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
January 34.00 44.90 35.93 35.33 56.33 49.39 74.78 80.51 107.33 102.51 104.76
February 20.87 37.47 21.87 34.63 49.78 55.13 57.30 61.88 94.93 80.17 101.83
March 20.90 27.53 18.00 36.77 37.77 53.81 53.78 71.41 81.17 83.10 109.51
April 22.60 29.63 17.80 23.67 50.59 50.93 45.07 58.77 64.13 69.87 73.40
May 23.43 25.30 16.33 27.10 40.44 42.19 51.27 58.74 73.05 64.67 76.69
June 26.87 27.03 22.17 32.97 41.19 42.30 54.67 65.91 65.01 67.56 81.37
July 33.07 35.17 22.80 38.07 52.00 44.73 50.61 76.74 72.68 70.89 89.24
August 34.20 30.03 30.10 40.07 53.06 53.33 64.37 76.13 74.46 83.26 107.13
September 31.73 33.50 29.87 41.83 52.40 57.61 65.02 80.48 81.62 95.63
October 32.03 38.40 31.30 46.37 57.97 70.74 74.57 80.17 102.08 92.93
November 37.60 41.70 40.30 50.20 64.83 75.40 74.12 83.99 106.23 110.35
December 40.73 45.60 46.93 54.87 68.00 71.93 80.09 96.47 115.16 108.13
Average 29.84 34.69 27.78 38.49 52.03 55.62 62.14 74.27 86.49 85.75
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
January 12.08 12.98 14.38 14.18 15.38 20.48 24.88 26.14 34.30 33.96 40.60 44.70
February 12.08 12.98 14.38 14.18 15.38 21.48 24.88 26.50 35.56 33.96 42.17 44.70
March 12.08 12.98 14.58 14.18 16.18 21.48 24.08 26.29 35.56 35.29 43.22 46.70
April 12.08 13.38 14.58 13.98 16.18 22.88 24.08 26.29 35.56 35.56 43.22 46.70
May 12.08 13.78 14.58 13.98 16.18 22.88 24.08 26.41 34.89 35.56 44.12 46.70
June 12.18 13.38 14.58 13.58 16.68 22.88 24.08 28.92 36.36 35.56 44.70 46.70
July 12.28 13.38 14.58 13.58 16.68 24.88 24.08 30.09 33.96 36.23 44.70
August 12.28 13.38 14.58 13.58 17.18 24.88 24.08 30.70 33.96 38.64 44.70
September 12.48 13.38 14.38 13.58 17.88 24.88 24.08 31.76 33.96 40.42 44.70
October 12.48 13.38 14.38 13.98 18.68 24.88 24.08 32.80 33.96 40.42 44.70
November 12.48 13.38 14.38 15.38 19.48 24.28 24.39 33.84 33.96 40.60 44.70
December 12.63 13.88 14.18 15.38 19.48 24.28 24.39 34.00 33.96 40.60 44.70
Average 12.27 13.36 14.46 14.13 17.11 23.35 24.27 29.48 34.67 37.31 43.43
Thank You!

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pakistan poultry industry -

  • 1. Prof. Dr. Sarzamin Khan Fulbright Fellow Department of Veterinary Population Medicine, University of Minnesota, Saint Paul, MN 55108, USA BY An overview of the Poultry Industry in Pakistan
  • 2. • Broiler Parent Stock Placement 12 Million • Broiler Day Old Chicks 1.2 Billion • Broiler (Table Birds) Produced 1.05 Billion* • Average Annual Growth 12.5% • Live Weight 1.84 Billion Kg • Broiler Meat including Giblets 1.34 Billion Kg • Per Capita Poultry Meat Availability 7.4 Kg • Layer Parent Stock 0.75 Million • Table Egg Layers 40 Million • Total Table Egg Production 11.2 Billion* • Feed 7 Million MT Data Source: Pakistan Poultry Association
  • 3. • Contribution to GDP 1.7% • Feed Grain Consumption (Maize, Rice Tips, etc.) 3.5 Million MT • Feed Grain; Maize, Jawar Consumption %age of Total Production (Rice Tips – 20% of Rice Production) 61% • Farm Table Eggs Per Capita 62 Eggs • Live Poultry being put through value addition Less than 5%
  • 4. • The main objectives of ACADEMIA is education / Training of students to cater to the needs of the poultry industry through enhancing egg and meat production in the country. • The Department of Poultry Production is the only of its kind in Pakistan with maximum possible research infrastructure in all areas of poultry science (Broiler, layer, broiler breeder, indigenous birds, quails, hatchery, processing, and feed production). • The academia also conducts problem oriented applied research by the students and faculty to solve the problems of stakeholders. • The academia also has a close liaison with the Pakistan Poultry Association (PPA) and leading poultry farmers, breeders, poultry feed millers and hatchery men. • The department also arrange meetings of on regular intervals, where academia and industry joins for viable strategies to overcome recent challenges faced by industry.
  • 5. • The academia offering four year BS. (Hons.) Poultry Science, and courses for Doctor of Veterinary Medicine and M.Sc. Zoology degree programs, the Department is also offering M. Phil. and Ph.D. Degree programs at post graduate level. • The applied and problem oriented research findings are communicated to the stake holders through meetings, group discussions, seminars, student’s articles in various magazines.
  • 6. • EXTENSION SERVICES • Besides teaching and research work, the department is also providing extension services in the form of technical advices to layer, broiler and breeder farmers, hatcheries, Poultry Processing plants and allied groups. • A close liaison has been established between the department and different national and international groups of poultry industry which helps in identifying the real issues and problems of Poultry industry. • The research findings based on problem oriented research is communicated to the stake holders through meetings and group discussions.
  • 7. Research and Training Facilities • The research and training facilities at ACADEMIA include • Broiler Unit • Hatchery Unit • Feed Mill Unit • Poultry Marketing and Extension Unit • Breeder Unit (Floor rearing and cage rearing system) • Layer Unit (Floor rearing and cage rearing system) • Quail Unit (Floor rearing and cage rearing system) The Broiler, Layer, Breeder and Hatchery unit are located keeping in view the international standards of bio-security. The Broiler, Breeder and Layer units are equipped with a bio-security building having shower-rooms, data analysis lab, feed store, generator room, office and researcher’s room.
  • 8. Rank Country Production (1000 MT) 1 United States 17,012.00 2 China 14,050.00 3 Brazil 12,835.00 4 EU-27 9,550.00 5 India 3,420.00 6 Mexico 2,975.00 7 Russian Federation 2,950.00 8 Argentina 2,022.00 9 Turkey 1,700.00 10 Thailand 1,560.00 11 Pakistan 1,050.00 Source: U.S. Department of Agriculture
  • 9. • Poultry is by far the largest consumer of agro-residue and by- products, such as, oilseed meals, wheat bran, rice polishing, broken rice, corn gluten meal, guar meal, fish meal, animals’ by-product meal • During 2012-13, about 7 million ton of poultry feed was produced, comprising about 3.5 million tons of these residues and by-products; thus providing extremely valuable contribution towards reduction in the cost of principal food items, like edible oils, Atta, rice, fish, sugar, fructose, etc. • Thus, poultry not only made possible their availability at lower prices to the consumers, but also enabled the agro industries to pay a higher price for the crops which served as an incentive to produce more
  • 10. • In addition to the agro residue utilization, poultry sector, during 2012-13, consumed about 3.5 million tons i.e. 61% of Maize and Rice Tip Production. • The increase in production was sustained by higher prices offered by the poultry sector, which has directly benefited the farmers in the rural areas of Pakistan to produce more
  • 11. • 1.7 Million Jobs: Poultry, during 2012-13, has provided approximately 1.7 million jobs to skilled, semi-skilled and unskilled workers deep into the rural areas; thereby reducing the influx of the rural population into urban areas in search of jobs • Low Investments: In addition, since it can be started with low investment, it is an important means of self-employment and provides an opportunity to women to be self- employed. It has thus played an important role in poverty alleviation by improving rural economy • Produced Across the Country: Poultry, as an alternate food, is now produced in remote areas of the country, like, Gilgit, Skardu, Turbat, Kalat, Mastung, Parachinar, Tahrparkar, D. G. Khan, Loralai, Zohb, Mianwali, etc. Thus, poultry has contributed to the national economy in many surpassing ways
  • 12. Poultry sector import 500, 000 MT of SBM
  • 13. Major poultry feed ingredients Ingredient Local productoin (1000MT) Import (1000MT) Corn 5200 20 Wheat 25300 25 Barly 70 10 Sorghum 130 100 Soybean meal 500 1372 Soybean oil seed 1750 2 Cotton seed meal 1442 0 Rapseed meal 585 0 Sunflowermeal 90 150
  • 16. 0 10 20 30 40 50 60 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Price(InRupees) Source: Pakistan Poultry Association & daily DAWN
  • 19. • Since poultry products, Day Old Chicks, Broilers and Table Eggs are perishable generic products, they are sold as a commodity. • The prices are truly governed by demand-supply in a free market mechanism. • The demand is highly elastic; a decrease in price widens the consumer base and an increase in price narrows the consumer base.
  • 20. • Both broiler and egg demand are influenced by the prices of supplementary food items like beef, mutton, pulses, etc. and also reacts to fluctuating climate changes and Islamic calendars. For instance, during the month of Muharram, Ramadan, Safar and Zul Hajj chicken meat demand goes down and during the month of Shaban, Shawwal and Rabi-al-Awwal, being wedding season, demand goes up. • Demand also changes with the percentage increase in per capita income. Egg demand decreases during summers and with the school closures and increase during winters.
  • 21. Eggs: • At current prices, per capita income and inflation rates, a 1% decrease in the egg prices is associated with a 0.5% increase in consumption. • A 1%* increase in income is associated with a 2% increase in per capita consumption of eggs. • On the supply side, a 1% increase in price elicits a 1% increase in the quantity of eggs produced/supplied per capita. • The analysis also shows that the farm price of eggs relative to the price of wheat, a proxy for returns relative to feed costs, is a significant supply variable for egg production. * The Pakistan Poultry Industry – A Policy Analysis Framework by Chemonics Int’l Consulting Division and USAID
  • 22. Broilers: • A 1%* increase in broiler prices results in 0.9% decrease in per capita consumption of chicken meat at current levels of red meat consumption, prices, income and inflation. Conversely, a 1% increase in price elicits a 0.7% increase in per capita production/ supply. • A 1% net increase in income is associated with a 2.2% increase in chicken meat demand/consumption. * The Pakistan Poultry Industry – A Policy Analysis Framework by Chemonics Int’l Consulting Division and USAID
  • 23. • 2004 saw a 40% reduction in production due to severe losses and adverse impact of Bird Flu. • On revival of demand, in the face of 40% lower production, a sharp increase in prices elicit a very rapid expansion and modernization, increasing from 483 million broilers in the year 2003 to 830 million in the year 2008. • Once again in 2007, faced with Bird Flu and a substantial increase in feed prices, industry suffered heavy losses. • Day Old Chicks were distributed Free of Cost and eventually embryos were pulled out of incubators and destroyed resulting in closure of more than 50% broiler breeding farms, dropping the production back to 430 million broilers.
  • 24. • Broiler prices registered a sharp increase registering a peak of Rs 130/Kg and ever highest Day Old Chicks monthly average price of Rs 68.66 during April 2010, once again bringing about a sudden revival and further expansion. • By the end of 2012, the supply had increased to 1.05 billion broilers. • During 2013, Day Old Chicks prices slummed as low as Rs 1/chick against the cost of production of Rs 35 and were given away free as well. • Broilers were being sold at Rs 20-30 below cost of production. • In the face of wide spread New Castle disease outbreak, the sector had gone through serious losses.
  • 25. • Modernization of broiler farms, for reasons of bio-security and efficiency, commenced in 2005. • During 2005-10, some 1400 automated poultry sheds came into production with most modern technology adopting controlled environment houses, automation in heating & cooling, ventilation along with automatic feeding and drinking systems. • At the end of 2013, there were over 6800 automated poultry houses. • The Advantage of regular uninterrupted supply benefited to the consumer • The advantage of efficiency in cost was negated to the farmers on account of prolonged outages of electricity in rural areas necessitating use of a generator and an additional stand by generator of the standby, producing electricity at a cost of over Rs 42/unit.
  • 26. 1.4 billion broilers by 2018 The sector at current rate of growth, by the end of 2018, would be producing 1.4 billion broilers from current 1.2 billion • In order to sustain the existing growth rate of 15% production, the production of feed ingredients have to be increased particularly of corn at 15% per annum
  • 27. • Disease Control • Diagnostic Facilities and Services have not increased at the same rate as the demand for services. • Well equipped Government Veterinary Laboratories capable of carrying out serology and virus isolation need to be established at district levels in all intensive poultry producing areas of the country.
  • 28. • Market Interventions Counter Productive: • Ministry of Food & Agriculture has already advised the Provincial Chief Secretaries against price fixation and control of poultry products. • Nonetheless, frequent price fixation and controls by the Administration by use of coercive measures of arrest and fines, particularly in the absence of any relief during periods of severe losses, is unjustified. • Hoarding or manipulation of perishable generic commodity produced by over 30,000 farms is not possible. • It sends wrong signals to the farmers and discourages them to place replacement flocks. The practice must be forcefully discouraged.
  • 29. • Product Prices in a free market economy is the only source that issues a directive to the producer to increase or decrease his production. • A high price yielding higher profits signals a need to expand production; a price that is bearish is indicative of over production and signals the producer to reduce production. • A market intervention, which may reduce the prices, would make the producer grope in the dark; the result would be distortion. • The market forces are so strong that their direction cannot be successfully diverted by intervention. • Eventually the market intervention will cost the consumer very dearly and, of course, many of the producers would be out of business.
  • 30. • Live Bird Markets Live bird markets have neither expended nor are capable of handling growing production. Distribution of live birds costs not only the producers, but also the wholesalers, retailers, consumers and the national economy on account of transit mortalities and loss of weights • Law & Order Situation Due to law & order situation in the country, it is not unusual that a truck load carrying over 2,000 chicken and over 10,000 Day Old Chicks is hijacked in Punjab • Price Instability The frequent boom and burst to be prevented by bringing in stability through poultry processing. Value Addition – The Next Step Forward
  • 31.
  • 32. • Generic Commodity Converted to Branded Products • Price Stabilization • Diversification in Products • Convenience • Competitive Pricing
  • 33. Branding Benefits Safeguarding Brand Equity brings about: Quality Assurance: Free of Bacteria, Virus, Toxins, Chemicals and Drug Residues (Vertical Integration) Food Safety (Vertical Integration – An Important Factor) Over 250 Known Food borne Illnesses; some important ones are: Botulism Campylobacteriosis E-Coli Hepatitis Salmonellosis, Etc. Cause: Bacteria, Virus, Parasites, Toxins, Drug Residues
  • 34. • Means to Enhance GDP A Live Bird worth Rs 242,(1.69 $) after value addition, generates sales revenue of Rs 512 (3.58 $) • Exportable Products • Brings Foreign Exchange Earnings • Safeguards Health of the Nationals • Less Illness – Reduces Subsidies for Public Health Care
  • 35. • Possible after Processing only • World Halal Food Trade in 2012 was worth US$ 3.5 Trillion (FAO/WHO) • Countries of our interest, because of being in close proximity or being Muslim countries, requiring Halal products, imported chicken meat in the year 2011 to the tune of US $4.27 billion, growing approximately @ 8-10% per annum • Pakistan, being predominantly a Muslim country, stands to benefit from growing demand of Halal food world over • US$ 440 Million from 10% Value Added Exports 10% Export of the Current Live Birds, when converted to Value Added Products i.e. 80,000 MT @ US$ 5500/MT, could earn over $440 Million per annum
  • 36. Free Trade Agreements • Free Trade Agreement should, in fact, be Fair Trade Agreements. • No FTAs and MFN may include poultry and poultry products unless both the countries have same regulations and protocols ensuring both countries have level playing field to have equal opportunities to export to one another. • The poultry sector must be taken on board for evaluating protocols and regulations for every FTA or MFN where poultry is to be included. • In the face of power outages and existing rate of import duties on inputs, level playing field would be difficult.
  • 37. Fiscal Incentives • Fiscal incentives for modernization of poultry production • Sales Tax Refund on Import of Plant and machinery not available to poultry • Exemption from 5% Sales Tax levied on import of Plant & machinery in the budget of 2014-15 was available to registered persons • Poultry farmers, not being producer of taxable goods, are being denied registration, hence exemption • FBR may provide registration or alternatively accept NTN as an evidence of being taxpayer • Since Poultry Plant, machinery and equipment being specific requirement of poultry and can under no circumstances used for any other purpose • To assist small producers commercial importers having sales tax registration be provided the benefit of refund of sales tax
  • 38. Fiscal Incentives • Sales tax on soybean meal to be withdrawn • All poultry feed stuff including oil seed meals, such as canola meal, sunflower meal, rape seed meal and all of the feed stuff including vitamin amino acid are exempted from sales tax • Soybean meal is the only exemption which is subject to 5% sales tax • International prices of soybean have been bullish fluctuating between $500 to $700 per metric ton, 5% sales tax substantially increases the cost of poultry feed.
  • 39. Fiscal Incentives • Withdrawal of Zero Rating of Sales Tax on Processed and Value Added Products has increased the cost of production by Rs 5 – 40/Kg. This would reduce the demand and defeat the economy of scale. • The UK VAT Act 1994 Schedule-8 Group-1 specifies food of a kind used for human consumption is Zero Rated. The term food includes products eaten as part of a meal or as a snack. Food items are not only exempted but are zero rated and entitled to input tax credit. • In USA too, many States exempt all food items whether processed or unprocessed from payment of VAT. • Restoring Zero rating would encourage additional units in processing. • Only additional 8% processing would yield Rs. 3.8 billion in taxes.
  • 40. Fiscal Incentives Need to Enhance Import Duty • The Indian Example: On entry of and commencing imports by multinational fast food chains, the Indian Government clamped 100% import duty on importation of value added products. Our Government reduced the import duty from 50% to 25%. Though the bonded rate of duty filed by the Government of Pakistan under WTO regime was 100% • Government of Pakistan reduced the import duty from 50% to 25% • The bonded rate of import duty filed by Government of Pakistan under WTO regime is 100% • In view of higher cost of production and above all to encourage poultry processing, rate of import duty may be enhanced from 25% to at least 50%
  • 41. • There is an apparent massive under-invoicing with regards to import of processed chicken meat from China • Boneless, Skinless Chicken Breast meat imported @ US$ 0.70/Kg • Pakistan’s live bird cost: Rs 140/Kg • Pakistan’s Skinless Boneless Breast Meat Cost: Rs 385/Kg • The US FOB price of Halal, non-stunned, hand Zabiah Boneless, Skinless Chicken Breast meat US$ 5.56 • There is no example of $0.70/kg anywhere in the World • Proceedings for under-invoicing be instituted, both under the Customs Regulations and State Bank Regulations • Minimum import price for frozen Skinless Boneless Breast Meat to be fixed at US$ 4.25/kg, Skinless Boneless Leg meat at US$ 3.75/Kg and Skin-on Whole Chicken to be fixed at US$ 1.80/kg
  • 42. Fiscal Incentives • Imported inputs for producing value added products covered under PCT Headings 0904.1200, 0910.9100, 1905.9000, 2103.9000 and 2501.0090 are subject to 15% to 35% rate of import duty and 17% sales tax • On the other hand, finished products under FTA with Malaysia are duty free and from China importable at 16% import duty • Import duties and sales tax on the above PCT headings needs to be withdrawn for the poultry processing sector under specific requirements • Provide competitive support against other countries
  • 43. • Imports of Poultry Products from Malaysia are not Halal • Malaysia’s Halal Regulations allows stunning of chicken before slaughter – a regulation not approved by the Government of Pakistan • Pakistan’s Halal regulation forbids stunning of birds before slaughter • Requires birds to be hand slaughtered • Requires feed to be free of pork products • Certificates accompanying import consignments of chicken products do not clearly state that the birds were hand slaughtered and were not stunned • Certificates do not certify that the chicken were fed a diet free of pork by products • Certification for Imported Halal Chicken products must state clearly Chicken were Hand Zabiah without Stunning and were fed on feed free of pork products
  • 44. Country 000's of US$ UAE 670,362 Saudi Arabia 1,768,589 Oman 188,593 Kuwait 316,500 Yemen 166,347 Russia 596,742 CIS 322,782 Qatar 147,107 Egypt 92,584 TOTAL: 4,269,606 Source: FAO
  • 45. ESTIMATED PRODUCTION OF BROILERS PER ANNUM A No of Birds 1 Billion BIRDS SOLD IN LIVE FORM Average Weight of a Live Bird B Kg 1.75 Average Selling Price C Rs/LWKg 138.15 Average Selling Price per Bird - (B x C) D Rs 241.76 REVENUE from live Chicken: (A x D) Rupees 242 Billion INITIAL VALUE ADDITION – BIRDS SOLD AS DRESSED WHOLE CHICKEN Average Price of Raw Skinless Carcass E Rs/Kg 277.22 Live bird yield of 55% F Grams 962.50 Meat Value per bird (E x F) G Rs 266.82 Bye-parts Recovery per Bird H Rs 24.71 Revenue per bird (G + H) I 291.53 Percentage Addition over live 21% REVENUE - Form Dressed Whole Chicken (A x I) Rupees 292 Billion
  • 46. BIRDS SOLD AS BONELESS MEAT Average Price of Raw Meat L Rs/Kg 497.00 Boneless Meat per bird at yield of 22.70% M Grams 397.25 Meat Value per bird (F x G) N Rs 197.43 Drumsticks, wings, bone carcass & bye parts Recovery/Bird O Rs 107.89 Revenue per bird (H + I) P 305.33 Percentage Addition over live 26% REVENUE – From Boneless Meat (A x P) Rupees 305 Billion VALUE ADDITION TO MEAT Average Price of Value Added Products Q Rs/Kg 511.58 Birds required to Produce Boneless Meat for 1 kg of Value Added Products R 1.26 Price of Value Added Products per Bird (Q / R) S Rs 404.58 Drumsticks, wings, Bone Carcass & Bye parts Recovery/Bird T Rs 107.89 Revenue per bird (S + T) U Rs 512.47 Percentage Addition over live 112% REVENUE – From Further Value Addition (A x U) Rupees 512 Billion
  • 47. Country's Total Broiler Production Birds 1,020,000,000 Broilers Processed Birds 20,000,000 Processing Target: Additional 8% Birds 81,600,000 Next 5 Years' Total Processing Birds 101,600,000 At target level proceeds from Sales of Live Broilers through Wet Market would be Average Selling Price on Live Weight (FY 2012-13) Rs/Kg 131.88 A Average Weight of Live Bird Kgs 1.75 B Average price per Bird Rs/Kg 230.80 (A x B) Sales Proceeds at Target level of 101,600 thousand birds would be Rs (b) 23.40 AND BEING IN UNORGANISED SECTOR REVENUE FOR EXCHEQUER IS ZERO Cont’d…
  • 48. Incremental Revenue For Exchequer IF Target Broilers are PROCESSED Processing Industry Organized Sector Wet Market Unorganized Sector Benefit To Exchequer Rs (b) Rs (b) Rs (b) Income Tax 2.10 - 2.10 Tax withholding on Supplies of packing material, marketing services, employees, utilities, food ingredients etc. 1.00 - 1.00 WPPF, WWF, EOBI & Social Security 0.50 - 0.50 Import Duty 0.20 - 0.20 Total 3.80 - 3.80 Contribution towards GDP Sales Proceeds Rs (b) 45.60 Business generation for other industries Packing Material Rs (b) 1.50 Marketing Rs (b) 2.60 Food ingredients Rs (b) 2.90 Total Rs (b) 7.00 Jobs Creation Number of employees 14,600 Above estimate is based on single processing units performance of 2012-13
  • 49. PCT ITEM ORIGIN IMPORTE R NAME AGENT NAME CONSI- GNER ASSESSED VALUE ASSESSED UNIT VAL DECLARE D UNIT VAL DEC’D VALUE QTY UNIT CASH NO CASH DATE B/E TYP E POR T 0207.4500 FROZENCHICKENBREASTBONELESSSKINLESS CHINA PAK FOODS HAPPY LINKER S HANTONEINDUSTRYLIMITEDTRUSTCOMPANY 18900 0.70 0.70 18900 27000 KG 7131 21 May 2014 HC KAPE 18900 0.70 0.70 18900 27000 KG 7131 21 May 2014 HC KAPE 18900 0.70 0.70 18900 27000 KG 9299 21 May 2014 HC KAPE 18900 0.70 0.70 18900 27000 KG 9299 21 May 2014 HC KAPE
  • 50. 2003-04 vs. 2013-14 Items Price per Kg Inflation Corrected Price (Rs.) * Inflation Corrected Increase (%)2003-04 2013-14 A B C D Chicken 58.67 168.23 110.15 10.15 Eggs (Farm) – Per Dozen 42.81 92.39 50.01 (49.99) Beef (with bone)** 55.19 250.27 189.56 89.56 Mutton (Avg. quality)** 111.53 354.80 254.80 * Deflated to the extent of (%): 99 Current Price per Kg (B) – (Previous Price per Kg (A) x Deflation %) = Inflation Corrected Price (C) 168.23 – (58.67 x 99%) = Inflation Corrected Price (C) (168.23 – 58.08) = 110.15 Inflation Corrected Price (C) - (Previous Price per Kg (A) / (Previous Price per Kg (A) x 100 = Inflation Corrected Increase (D) 110.15 – (58.67 / 58.67) x 100 = Inflation Corrected Increase (D) 110.15 – (1 x 100) = 10.15 **Data Source: Economic Survey of Pakistan
  • 51. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 January 44.32 56.48 48.81 52.29 58.65 69.84 93.23 92.65 137.26 139.03 151.55 February 29.62 45.25 47.89 68.18 57.41 99.11 98.79 118.00 138.28 116.64 130.57 March 33.74 47.16 36.17 62.03 77.84 103.42 129.10 119.26 137.65 100.32 138.29 April 50.87 67.57 42.45 71.37 89.93 91.47 123.58 103.00 152.23 116.67 141.20 May 65.81 67.97 39.67 56.42 70.33 90.13 107.57 94.35 124.74 116.23 140.29 June 61.17 60.90 66.29 53.58 65.32 85.80 96.93 106.29 132.73 149.87 136.80 July 53.42 66.39 80.57 53.65 81.40 103.80 104.61 137.45 161.52 141.23 137.97 August 56.52 63.10 78.52 76.68 90.81 111.23 110.87 141.13 124.52 148.97 128.48 September 53.00 68.33 67.27 75.53 90.55 110.90 126.93 108.97 98.27 117.90 October 59.55 63.50 66.71 72.77 83.84 108.42 99.03 99.48 92.45 110.03 November 61.20 66.00 50.26 60.55 76.26 99.23 86.84 94.97 92.90 106.13 December 64.68 53.48 44.94 61.97 73.71 85.61 86.97 103.81 118.35 137.52 Average 52.83 60.51 55.80 63.75 76.34 96.58 105.37 109.95 125.91 125.05 138.14
  • 52. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 January 13.16 18.13 11.11 4.38 8.67 16.38 49.19 21.93 49.16 29.23 43.42 February 4.36 17.50 13.71 17.22 9.82 27.21 65.40 37.39 49.27 21.21 37.96 March 6.41 20.09 9.80 20.10 20.12 32.33 68.06 43.30 38.80 8.48 46.52 April 11.64 20.93 7.30 18.38 21.00 28.20 68.66 22.24 37.60 6.47 51.70 May 12.33 19.73 5.32 10.32 9.67 27.82 52.03 15.65 38.96 7.77 59.06 June 14.30 19.64 16.46 7.56 7.96 28.25 52.56 26.59 36.43 28.03 50.53 July 13.01 17.71 23.35 8.45 10.54 38.73 53.39 46.00 43.74 24.19 44.81 August 13.21 18.05 29.80 21.06 15.77 50.58 52.28 46.90 37.32 24.61 35.35 September 16.75 20.62 31.40 19.83 22.53 62.68 59.81 34.90 19.70 30.53 October 17.18 21.40 26.90 21.29 19.60 64.67 45.25 27.19 13.10 29.32 November 17.12 22.94 9.59 13.39 8.96 65.10 23.36 33.40 23.33 29.13 December 20.17 15.04 2.57 6.90 6.38 42.87 12.93 39.12 30.19 45.81 Average 13.30 19.32 15.61 14.07 13.42 40.65 50.24 32.88 34.80 23.73 46.17
  • 53. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 January 34.00 44.90 35.93 35.33 56.33 49.39 74.78 80.51 107.33 102.51 104.76 February 20.87 37.47 21.87 34.63 49.78 55.13 57.30 61.88 94.93 80.17 101.83 March 20.90 27.53 18.00 36.77 37.77 53.81 53.78 71.41 81.17 83.10 109.51 April 22.60 29.63 17.80 23.67 50.59 50.93 45.07 58.77 64.13 69.87 73.40 May 23.43 25.30 16.33 27.10 40.44 42.19 51.27 58.74 73.05 64.67 76.69 June 26.87 27.03 22.17 32.97 41.19 42.30 54.67 65.91 65.01 67.56 81.37 July 33.07 35.17 22.80 38.07 52.00 44.73 50.61 76.74 72.68 70.89 89.24 August 34.20 30.03 30.10 40.07 53.06 53.33 64.37 76.13 74.46 83.26 107.13 September 31.73 33.50 29.87 41.83 52.40 57.61 65.02 80.48 81.62 95.63 October 32.03 38.40 31.30 46.37 57.97 70.74 74.57 80.17 102.08 92.93 November 37.60 41.70 40.30 50.20 64.83 75.40 74.12 83.99 106.23 110.35 December 40.73 45.60 46.93 54.87 68.00 71.93 80.09 96.47 115.16 108.13 Average 29.84 34.69 27.78 38.49 52.03 55.62 62.14 74.27 86.49 85.75
  • 54. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 January 12.08 12.98 14.38 14.18 15.38 20.48 24.88 26.14 34.30 33.96 40.60 44.70 February 12.08 12.98 14.38 14.18 15.38 21.48 24.88 26.50 35.56 33.96 42.17 44.70 March 12.08 12.98 14.58 14.18 16.18 21.48 24.08 26.29 35.56 35.29 43.22 46.70 April 12.08 13.38 14.58 13.98 16.18 22.88 24.08 26.29 35.56 35.56 43.22 46.70 May 12.08 13.78 14.58 13.98 16.18 22.88 24.08 26.41 34.89 35.56 44.12 46.70 June 12.18 13.38 14.58 13.58 16.68 22.88 24.08 28.92 36.36 35.56 44.70 46.70 July 12.28 13.38 14.58 13.58 16.68 24.88 24.08 30.09 33.96 36.23 44.70 August 12.28 13.38 14.58 13.58 17.18 24.88 24.08 30.70 33.96 38.64 44.70 September 12.48 13.38 14.38 13.58 17.88 24.88 24.08 31.76 33.96 40.42 44.70 October 12.48 13.38 14.38 13.98 18.68 24.88 24.08 32.80 33.96 40.42 44.70 November 12.48 13.38 14.38 15.38 19.48 24.28 24.39 33.84 33.96 40.60 44.70 December 12.63 13.88 14.18 15.38 19.48 24.28 24.39 34.00 33.96 40.60 44.70 Average 12.27 13.36 14.46 14.13 17.11 23.35 24.27 29.48 34.67 37.31 43.43