3. Company Highlights
• The Biswas Beverages, a new firm going to
start its operation in Dhaka.
• Going to start with an energy drink product
with the name “Power Pilot”.
• Biswas Beverages will be a partnership firm.
• Going to start its operations in a limited
geographical level.
• The company’s growth policy is to fulfill the
customers need with quality product to grow.
4. Mission
“Our mission is to serve people by providing
quality energy drink”
Vision
Our vision is to capture the market of Dhaka by
providing quality energy drink at low price in
order to keep people healthy and fit.
5. Objective
•Maintain positive, strong growth each year not
withstanding seasonal sales patterns.
•Achieve a comprehensive output in market
penetration.
•Increase the profit margin by adequate
percentage each quarter through efficiency and
economy of scale.
• Maintain a significant research and development
and advertisement budget to enhance future
product developments.
10. STREGTH
• Comparatively low pricing
• Standard productquality
• Free from world recession
WEAKNESS
• Lack of expert workers
• Limitation of capital
• Lack of goodwill
OPPORTUNITY
• Tariff facility
• Free entry to the global market
• A vast market of energy drinks
THREAT
• Huge competition
• Lack of electricity and energy
• Probability of arising new competitors
12. Marketing Mix Analysis
1. PRODUCT
Uniqueness:
No caffeine and fat
Main ingredient-fruit essence
Lowest price
13. Features:
Ingredients Amount Ingredients Amount
Serving size 1 can (8.4oz) Total crab. 32g
Calories 120 Dietary fiber 0g
Total fat 0g Sugars 30g
Saturated fat 0g Protein 0g
Cholesterol 0mg Riboflavin 20%
Sodium 75mg Vitamin B6 10%
Vitamin B12 10%; Fruit pulps 30%
14. our motto "Classy but not expensive“
Purchase price of
retailer of 1 can is Tk.30.
Power Pilot reduces prices in special events such as
Ramadan offer, Pohela Boishakh, and
other Events.
Pricing
15. 3. PLACE
Main Cities:
• Dhaka
• Rajshahi
• Chittagong
Distribution Channel
Distribution
Channel
Super
Markets
Food &
Beverage
Store
Convenience
Store
Department
Store
17. • Keeping environment free from pollution.
• Solving problem created by them and preventing the
society from new problem.
• Serving target market with their desired services.
• Protecting consumer rights.
• Performing voluntary jobs, like-blood donation, tree
planting, helping flood affected people.
Corporate Social Responsibility
18. Cost of Project
Particulars Taka Taka
Land (4 Kathas, 1,00,000 each) 4,00,000
Building 20,00,000 55,00,000
Plant 5,00,000 5,00,000
Equipment 1o,00,000
Supply Line 5,00,000
Vehicle (2 Lorries, 8,00,000 each) 16,00,000
Pre-operating Expenses
Total cost Tk.60,00,000
19. Loan Capital:
Name of the Bank Total Amount Interest Rate
Dhaka Bank Ltd. 10,00,000 16%
Standard Chartered Bank Ltd. 10,00,000 16%
