The document analyzes the digipacks of three albums: 1) Little Mix's "Salute" album, which clearly shows each band member and uses the bright color red throughout. However, the album name is difficult to read. 2) The Saturdays' "Gentlemen" album, which also clearly shows each band member. It uses black and white colors which work well together but the album name is hard to read. 3) Olly Murs' "Right Place Right Time" album places Olly central and uses matching colors. However, the text is difficult to read due to the font and spacing of the album name.

1. RESEARCH
(ANCILLARY)
Analysis of three digipacks
Naziara Khanam
Friday, 13 December 13

2. LITTLE MIX-SALUTE
Little Mix’s album “Salute” has a number of strengths to it along with a number of weaknesses. To begin with, the main
strengths of this album is each member of this band are all clearly shown on the front panel of the digipak and this is
significant as the audience get a better insight as to who each member of the band are. Additionally the main colour of
this album is Red. This is obvious as the name of the band, their personalised logo, for their band and the sofa are all Red.
The use of the colour Red is a strength as Red is a bright colour therefore it will attract the target audience. Furthermore
the back panel of this digipak includes a barcode, a tracklist of all their songs, on their album, record company logos and
copyright information. However the weaknesses include the album name being difficult to read due to the size of the
font. Also the background of the sky seems to be very random and does not fit well with anything else on this album
cover. Overall I like this digipak as although it is very simple with basic colours and basic information it is attractive and
will appeal to the target audience along with the wider audience.
Here is the digipak!
Friday, 13 December 13

3. THE SATURDAYS-GENTLEMEN
The Saturdays’ album “Gentlemen” has some strengths to it along with some weaknesses. Firstly the main strength of this
digipak is each member of this band are all clearly shown on the front panel of the digipak and this is significant as the
audience get a better insight as to who each member of the band are. Secondly the main colour of this album is Black. This
is obvious as the name of the band and the costume in which each member of the band are dressed in are Black. This fits
together well. However a weakness to this digipak is; the album name being difficult to read due to the size of the font and
also the colour of it is random and does not fit well with anything else on this album cover. Overall I like this digipak as
although it is very simple with dull colours it is attractive and will appeal to the target audience along with the wider
audience. The Black and White work very well together as it allows the band to stand out more.
Here is the front panel of the digipak :)
Friday, 13 December 13

4. OLLY MURS-RIGHT PLACE RIGHT TIME
Olly Murs’ album “Right place right time” also has many strengths and weaknesses to it. The main strength of this album
is; the artist is placed right at the centre of the front panel clearly showing his face and attracting the audience. Other
strengths include; the colour of the artists’ name and the colour of the album name are both the same colour and also
match part of what the artist is wearing. Additionally the additional text on the digipak match the shirt that the artist is
wearing. Therefore the costume and the text all work very well together. Furthermore the colours used is useful to attract
the audience as it is somewhat bright and catches the eye thus promoting the artist. However the weaknesses include the
text being very difficult to read as it is in a White font. Also the album name seems very close together making it difficult
to read.
Here is the front panel of the digipak :)
Friday, 13 December 13