Fox nae - sustainable tourism 0709


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  • Tourism That Doesn't Cost the Earth The Icarus Foundation is a not-for-profit environmental, policy, research and education organization focused on sustaining a climate friendly tourism industry. We provide practical information, programs and research that encourage and enable hosts and guests to minimize the greenhouse gases generated by tourism activity. The Icarus Foundation envisions a prosperous tourism industry that operates in harmony with the capacity of the Earth's living systems and that is committed to reducing its impact on the production of greenhouse gases that lead to climate change.
  • Fox nae - sustainable tourism 0709

    1. 1. Sustainable Tourism An Integrated Values-Based Business Model Ed Fox Vice President and Chief Sustainability Officer National Academy Foundation Annual Institute for Staff Development July 10, 2009
    2. 2. S U S T A I N A B I L I T Y
    3. 8. The Icarus Foundation
    4. 9. Center for Sustainable Destinations – National Geographic
    5. 10. - A Project of the Carnegie Endowment
    6. 11. The Sustainable Tourism Gateway
    7. 12. What Is Sustainability? Why Does It Matter?
    8. 13. Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. - Brundtland Commission 1987 BUT The social responsibility of business is to increase its profits. - Milton Freeman 1970
    9. 14. <ul><li>Sustainability is a systems approach to planning and decision making that creates long-term value by embracing opportunities and managing risks derived from economic, environmental and social developments. </li></ul><ul><ul><ul><ul><ul><li> - WBCSD </li></ul></ul></ul></ul></ul>
    10. 15. Triple Bottom Line <ul><li>Principled Business Performance </li></ul><ul><ul><li>Based upon trends: </li></ul></ul><ul><ul><ul><li>Risk management </li></ul></ul></ul><ul><ul><ul><li>Optimize opportunity </li></ul></ul></ul>Environment Economy Equity / Community
    11. 16. Context for Sustainability <ul><li>South Africa – Apartheid Economic Boycott </li></ul><ul><li>Union Carbide – Bhopal </li></ul><ul><li>Exxon – Valdez </li></ul><ul><li>Nike – “Sweatshops” </li></ul><ul><li>Monsanto – Genetically modified foods </li></ul><ul><li>Ford/Bridgestone tire “Explorer” recall </li></ul><ul><li>Enron </li></ul><ul><li>WorldCom </li></ul>
    12. 17. Environmental Context for Sustainability <ul><li>50% of forests lost </li></ul><ul><li>Accelerating bio-diversity losses </li></ul><ul><li>Global warming </li></ul><ul><li>Ocean fisheries in decline </li></ul><ul><li>Dispersing 80,000 synthetic chemicals into land, air and water </li></ul>
    13. 18. SRI Markets <ul><li>Over $2 Trillion invested in Socially Responsible Investment (SRI) Funds </li></ul><ul><li>Pension fund laws – eight European countries require consideration of environmental and social issues </li></ul><ul><li>Demographics – Baby Boomers interested in SRI </li></ul>
    14. 19. Implementing Sustainability
    15. 20. Getting There Today’s Business Practices Focused on a “win” for business Sustainable Business Practices Quick Wins Innovation Projects System Change A “bigger win” for business and a “win” for society Engaging through Networks with partners of all types Sustainable Value Partners, LLC © 2007
    16. 21. A Deliberate Process <ul><li>Business Strategy Priorities and Goals </li></ul><ul><li>Business Sustainability Lens Take a full life cycle view Engage full range of stakeholders Focus on innovation (not compliance) Find win/win solutions (business & society) </li></ul><ul><li>Signs of Success </li></ul><ul><li> You’re asking questions you’ve never asked before </li></ul><ul><ul><ul><ul><ul><li>You’re learning from people you never talked to before </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>You’re finding ways to create value you never saw before </li></ul></ul></ul></ul></ul>
    17. 22. APS Strategic Framework
    18. 23. What We Track, Measure and Report <ul><li>Environmental Performance </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Management Systems </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Climate Change/Emissions </li></ul></ul><ul><ul><li>Renewables </li></ul></ul><ul><ul><li>Biodiversity </li></ul></ul><ul><ul><li>Waste </li></ul></ul><ul><li>Economic Performance </li></ul><ul><ul><li>Corporate Governance </li></ul></ul><ul><ul><li>Risk/Crisis Management </li></ul></ul><ul><ul><li>Codes of Conduct/Ethics </li></ul></ul><ul><ul><li>Customer Relationships </li></ul></ul><ul><ul><li>Market Opportunities </li></ul></ul><ul><ul><li>CSR Reporting </li></ul></ul><ul><li>Social Performance </li></ul><ul><ul><li>Local Communities </li></ul></ul><ul><ul><li>Workplace Practices </li></ul></ul><ul><ul><li>Labor Relations </li></ul></ul><ul><ul><li>Human Development </li></ul></ul><ul><ul><li>Health and Safety </li></ul></ul><ul><ul><li>Supply Chain </li></ul></ul><ul><ul><li>Product Safety </li></ul></ul>
    19. 24. 2009 - 2013 Corporate Measures Economic Equity / Community Employees Environmental <ul><li>Annual Capacity Factor </li></ul><ul><li>Dividend yield + EPS growth </li></ul><ul><li>Equivalent Availability Factor </li></ul><ul><li>Nuclear Performance Index </li></ul><ul><li>Non-fuel O&M ¢ per kWh </li></ul><ul><li>Rating Agency Bond Valuation </li></ul><ul><li>CO 2 Intensity </li></ul><ul><li>Transportation CO 2 </li></ul><ul><li>Facilities CO 2 </li></ul><ul><li>Facilities Water </li></ul><ul><li>Generation Water </li></ul><ul><li>Customer satisfaction survey results </li></ul><ul><li>OSHA Recordable Injuries </li></ul><ul><li>Overall reliability measure </li></ul><ul><li>Customer Program Impact </li></ul><ul><li>Employee Engagement </li></ul>Level 1 Level 2
    20. 25. Audit Committee Board Finance, Nuclear and Operating Committee President & COO VP & CSO All Officer Sustainability Policy Group Sustainability Working Group EHS S & HAT EAT EETI
    21. 26. Internal Sustainability Initiatives <ul><li>Sustainability Working Group </li></ul><ul><li>Benchmarking </li></ul><ul><li>Baseline </li></ul><ul><li>Key Metrics </li></ul><ul><ul><li>GHG emissions per MWh </li></ul></ul><ul><ul><li>Water use (gal/MWh and type) </li></ul></ul><ul><li>Low-Hanging Fruit </li></ul><ul><ul><li>Turn off PC monitors ≈ $450k savings annually </li></ul></ul><ul><ul><li>Increase fleet fuel efficiency by 25% - $640k savings annually </li></ul></ul>
    22. 27. Sustainability – Benefits <ul><li>Reputation Management </li></ul><ul><li>Access to Capital </li></ul><ul><li>Employee Recruitment </li></ul><ul><li>Technology Partnerships </li></ul><ul><li>Credibility </li></ul><ul><li>Eco-Efficiency </li></ul><ul><ul><li>Saves $ </li></ul></ul><ul><ul><li>Reduces Risk </li></ul></ul><ul><li>Employee Engagement </li></ul>
    23. 29. Customer Sustainability Initiatives <ul><li>DSM Programs </li></ul><ul><ul><li>CFLs </li></ul></ul><ul><ul><li>Air Conditioner Rebates </li></ul></ul><ul><ul><li>Business/Commercial Energy Efficiency Incentives </li></ul></ul><ul><ul><li>Energy Star Homes </li></ul></ul><ul><li>Renewable Energy Programs </li></ul><ul><ul><li>Solar Electric Incentives </li></ul></ul><ul><ul><li>Solar Water Heater Incentives </li></ul></ul><ul><ul><li>Green Choice </li></ul></ul><ul><ul><li>Total Solar </li></ul></ul>
    24. 30. The Right Path
    25. 31. Sustainable Tourism
    26. 32. Eco-Efficiency Cultural Tourism Local First Sustainable Tourism $$$$$ Eco-Tourism Community Involvement
    27. 33. Partnership for Global Sustainability Tourism Criteria <ul><li>The Partnership was initiated by the Rainforest Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation, and the United Nations World Tourism Organization (UNWTO). </li></ul><ul><li>Criteria designed to establish a common understanding and accounting for the tourism and hotel industries regarding: </li></ul><ul><ul><li>Effective sustainability planning </li></ul></ul><ul><ul><li>Social and economic benefits to local community </li></ul></ul><ul><ul><li>Enhancing local cultural heritage </li></ul></ul><ul><ul><li>Reducing negative impacts on the environment </li></ul></ul><ul><ul><li> - </li></ul></ul>
    28. 34. AZ Dept of Tourism <ul><li>Sustainable Tourism Council </li></ul><ul><li>Defines Sustainable Tourism as: </li></ul><ul><ul><li>“ Sustaining the culture, heritage and environment of a region while at the same time promoting economic growth and social wellbeing through tourism” </li></ul></ul>
    29. 35. A Better Tomorrow Starts Today <ul><li>Transportation </li></ul><ul><ul><li>Fuel efficient vehicles/hybrids </li></ul></ul><ul><ul><li>Local walking and bicycle tours </li></ul></ul><ul><ul><li>Carbon offsets </li></ul></ul><ul><li>Lodging </li></ul><ul><ul><li>Conservation: energy, water, recycled products; non toxic cleaning products (supply chain) </li></ul></ul><ul><li>People/Places </li></ul><ul><ul><li>Buy and promote local </li></ul></ul><ul><ul><li>Offer excursions of indigenous peoples </li></ul></ul><ul><ul><li>Patronize local restaurants </li></ul></ul><ul><ul><li>Offer eco philanthropy opportunities with local NGO’s </li></ul></ul>
    30. 36. The Value Proposition <ul><li>Saving costs through improved efficiencies </li></ul><ul><li>Increases revenues – market share </li></ul><ul><li>Reduced risk </li></ul><ul><li>Brand value and reputation </li></ul><ul><li>Developing human and intellectual capital </li></ul><ul><li>Improving governance </li></ul>
    31. 37. “ Our future is a shared one with our customers, shareholders, employees and the communities in which we live and do business.” - PNW Corporate Responsibility Report