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GU White Collar to Green Collar
- 1. Go Green!! FromWhite Collar to Green Collar Careers Michele Joseph, MBA 1996 President of klick consultants, LLC March 25, 2010
- 2. Agenda The Big Picture:Transition Your Opportunity: Green Careers • The Opportunity • Triple Bottom Line • A Word about Sustainability • Green Jobs ▫ The Green Opportunity ▫ White collar loss to Green collar gain ▫ Trends • What are green jobs? • Which are the key skill sets in demand? ▫ Energy (Ralph Izzo, PSE&G) ▫ Telecommunications (Jim Gowen, Verizon) ▫ Public Relations (Jacinta Gauda, Grayling Global) • Where are the green jobs? • Resources
- 3. The Opportunity • GreenJobs Act of 2007 -- $125 million annually to train people for green vocational fields that offer living wages and upward mobility for low-income communities. • American Solar Energy Society shows that there are about 9 million green-collar jobs in the U.S. • Between 2009 and 2030, 75% of the buildings in the U.S. will either be new or substantially rehabilitated. (Apollo Alliance)
- 4. Triple Bottom Line •People • Planet • Profits
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- 6. The Green Opportunity •Large Firms with a Growing Sustainability Practice - Deloitte - Accenture - BCG - McKinsey & Company • Well-Established, Boutique Firms - Business for Social Responsibility - Blu Skye Consulting - Green Order - SustainAbility - Natural Capitalism, Inc. - Natural Logic - Ecosecurities
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- 8. The Green Opportunity •Forbes List Green Jobs ▫ Chief Sustainability Officer (Chief Environmental Officer/ Chief Green Officer) ▫ Environmental Lawyer ▫ Environmental Engineer ▫ Climatologist/Environmental Meteorologist ▫ Renewable Energy Manager ▫ Environmental Specialist/Scientist ▫ Senior Urban Planner ▫ Commercial/Industrial Designer ▫ Conservation Scientist ▫ Senior Hydrologist • “A survey… found that a majority of companies surveyed value environmental and sustainability knowledge in their employees and that more than three out of four surveyed said that knowledge will increase in importance as a hiring factor within five years.” • Greeneconomypost.com, The Business Case for Environmental and Sustainability Employee Education, March 2010.
- 9. The Transition White CollarCareer Green Collar Careers • project managers • accountants • assemblers • IT professionals • customer service reps • marketing professionals • account executives • project managers • accountants • assemblers • IT professionals • customer service reps • marketing professionals • account executives Solar, renewable energy, wind, water, waste, energy efficiency biofuels …
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- 11. Compensation • Average salaryglobally- $75,901. • Median salary- $63,849. • Range- $40,000 – $100,000. ▫ The highest average salary was in North America ($99,995). ▫ The highest average salaries- financial and legal services sector ($115,841) and the lowest- marketing, PR and media ($57,663).
- 12. What are GreenJobs? “Green jobs provide products and services that use renewable energy resources, reduce pollution, conserve energy and natural resources.” Vice President Biden, 2009
- 13. Key Skill Sets “Greenofficers come from a sprawling range of backgrounds, including engineering, research, finance, human resources, law and public relations, supply chain managers...” Chicago Tribune January 2010
- 14. Key Skill Sets Energy “climatechange is the preeminent issue of our time, with the power to transform both our company and our industry.” Ralph Izzo, PSE&G’s Chairman, President and CEO Targets: Highly skilled displaced construction workers and engineers who clearly understand the nuances of alternative and renewable energy. Awareness of guidelines and regulations within industry as it relates to sustainability.
- 15. Key Skill Sets •Telecommunications “Verizon became the first telecommunications company to mandate that the network equipment we buy be 20 percent more energy efficient. In effect, Verizon created an energy standard for network equipment in the industry.” Jim Gowen, Verizon’s Chief Sustainability Officer (VP of Supply Chain Operations) Targets: Engineers, Efficiency Managers, Supply Chain Auditors/Accountants
- 16. Key Skill Sets •Public Relations “In difficult times and in times of change, leaders are expected to have a plan and the ability to implement it; but they must communicate that they are aware and in control or run the risk of losing the confidence of the enterprise.” Jacinta Gauda, Chair, Corporate Communications, Grayling Global Targets: Change Management, Crisis Management, Brand Marketing, Training, Public Relations experts (regulators, NGO)
- 17. Where do wefind them? • CleanLoop.com • CleanTech.com • CleanTechRecruits.com • EnergyJobsPortal.com • GreenJobs.com • RenewableEnergyJobs.com • ResumeSpider • njcleanenergy.com • Sustainablebusiness.com • US Green Building Council
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- 19. Resources • greeneconomypost.com/ • brightgreentalent.com/jobseekers •Worldwide conferences/events on sustainability: conferencealerts.com/sustain.htm • sustainabilityvirtualsummits.com/ • sustainablelifemedia.com/events/sb10 • carboncapturereport.org/ opportunitygreen.com/ nahb.org/ epa.gov • National Environmental Education Foundation The Business Case for Environmental and Sustainability Employee Education.
- 20. Resources • GreenCareerCentral.com – AVirtual Career Center. • Climate Change: What’s Your Business Strategy? by Andrew J. Hoffman and John G. Woody • UN Global Compact Leaders Summit June 24-25, 2010 New York, USA
- 21. Questions? Michele Joseph, MBA StrategicMarketing and Green-branding mjoseph@klickconsultants.com