Balancing The Act


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Engaging all stakeholders in Ecotourism Development

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Balancing The Act

  1. 1. Balancing The Act: The Role Of Actors In Ecotourism Development Besa Vormatu-Dzelumadzekpo Amedzofe Afrika 18 Dr. Amilcar Cabral Road Airport Residential Area Accra, Ghana 2003 - A Strategic View Amedzofe Afrika
  2. 2. <ul><li>Overview Of Global Tourism Trends </li></ul><ul><li>Philosophy And Approach </li></ul><ul><li>The Challenge: Self-Limiting Views </li></ul><ul><li>Business Development: The “Road Map” To Sustainability </li></ul><ul><li>Creating A Sustainable Eco-Industry </li></ul><ul><li>The Mesomagor Case Study </li></ul>Table Of Contents
  3. 3. Overview Of Global Tourism
  4. 4. <ul><li>2003 Estimates: </li></ul><ul><li>Generates US$4,544.2 Billion In Global Economic Context </li></ul><ul><li>Directly And Indirectly Responsible For 195 Million Jobs (1 In Every 13.2 Jobs) </li></ul><ul><li>Capital Investment Of US$686 Billion (9.6% Of Total Investments Worldwide) </li></ul><ul><li>2013 Estimates: Annual Real Growth Rate Of 4.6% </li></ul><ul><li>Will Generate US$8,939.7 Billion In Global Economic Context </li></ul><ul><li>Directly And Indirectly Responsible For 247.2 Million Jobs (1 In Every 11.9 Jobs) </li></ul><ul><li>Capital Investment Of US$1,308.6 Billion (10.1% Of Total Investments Worldwide) </li></ul>Tourism: The World’s Largest Industry* *Figures: World Travel And Tourism Council (WTTC), 2003
  5. 5. Philosophy And Approach
  6. 6. Guiding Principles <ul><li>Must Be Self-Evident And Reinforce Each Other At Destination </li></ul>Ecotourism Balance And Sensitivity In Resource Exploitation Integrity Of Ecosystem And Culture Uniqueness And Authenticity Of Experience Active Community Participation Socio-Economic Opportunities
  7. 7. Development-Based Model Of Ecotourism
  8. 8. The Challenge: Self-Limiting Views
  9. 9. <ul><li>Subject To The Vagaries Of Donor And Philanthropy Support </li></ul>View of Practitioners Conservation View Development View Ecotourism <ul><li>As A Tool For Conservation </li></ul><ul><li>In Fulfillment Of Ideals </li></ul><ul><li>As A Tool For Development </li></ul><ul><li>In Fulfillment Of International </li></ul><ul><li>Conventions </li></ul>
  10. 10. The Project Cycle <ul><li>Interventions Repeated Again And Again </li></ul>Conception Implementation Deterioration
  11. 11. Business Development: The “Road Map” To Sustainability
  12. 12. <ul><li>The Business View Adds The Dimension Of Sustainability And Independence Free From The Vagaries Of Donor/Philanthropy Support </li></ul>The Strategic Partnership Nexus <ul><li>Conservation View </li></ul><ul><li>Tool For Conservation </li></ul><ul><li>Development View </li></ul><ul><li>Tool For Development </li></ul>Ecotourism <ul><li>Business View </li></ul><ul><li>Must Subscribe To Principles Of Conservation </li></ul><ul><li>Has To Generate Social And Economic Benefits </li></ul><ul><li>Needs To Offer Appropriate Investment Returns </li></ul><ul><li>Must Ensure Sustainability Of Projects </li></ul>
  13. 13. <ul><li>Commitment To Providing This Value </li></ul>Ecotourist Consumer View Is Based On Obtaining Value Along This Chain… Conceptualization Of Ecotourism Experience Marketing <ul><li>Fulfillment Of Expectations </li></ul><ul><li>Experiences </li></ul><ul><li>Guiding & Interpretation </li></ul><ul><li>After-Care </li></ul><ul><li>Continued Post-Ecotour </li></ul><ul><li>Communication </li></ul><ul><li>New Experiences & Services </li></ul>
  14. 14. Creating A Sustainable Eco-Industry
  15. 15. <ul><li>Inclusion Of Private Sector Completes Matrix </li></ul>Strategic View Necessary But Not Sufficient <ul><li>Government </li></ul><ul><li>Policy & Legislation </li></ul><ul><li>Infrastructure </li></ul><ul><li>NGOs/Donors </li></ul><ul><li>Tool-Oriented Perspectives </li></ul><ul><li>Funds </li></ul>+ <ul><li>Progressive Private Sector Agenda </li></ul><ul><li>Investments </li></ul><ul><li>Long Range Thinking </li></ul><ul><li>Beneficial Exploitation </li></ul>
  16. 16. <ul><li>Government/NGO/Donor Action </li></ul><ul><ul><li>Infrastructure (Motorable Roads, Electricity, Telecommunication Facilities, Social Amenities) </li></ul></ul><ul><ul><li>Product Development (Attractions, Facilities, Activities, And Services) </li></ul></ul><ul><ul><li>Market To Generate Initial Ecotourist Traffic </li></ul></ul><ul><li>Government And Industry Regulation </li></ul><ul><ul><li>Good Eco-Practices </li></ul></ul><ul><ul><li>Operational And Market-Wise Incentives </li></ul></ul><ul><li>Create Appropriate-Return Investment Opportunities </li></ul>Prerequisites For Private Sector Investment: Govt./NGO/Donor Role
  17. 17. Private Sector Role Creativity Investible Resources Market For Substitutes Market For Complements Innovation Re-invention Business Tools <ul><li>Create Sustainable Growth Business Models In Every Life-Cycle Stage, From Start-Up To Maturity </li></ul>
  18. 18. Monitoring And Evaluation System: A Responsibility Of All Actors M&E System Visitors Species Habitat Product Community Economic Infrastructure Management Experience
  19. 19. Case Study
  20. 20. Ecotourism Resources <ul><li>Rainforest </li></ul><ul><ul><li>Flora, fauna, river system, climate </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Bamboo Orchestra </li></ul></ul>
  21. 21. The Product
  22. 22. Mesomagor
  23. 23. The Elephant and the Baku Tree
  24. 24. <ul><li>Tree Platform </li></ul><ul><li>Baku Tree </li></ul><ul><li>Elephant Viewing </li></ul><ul><li>Hiking to view monkeys, cocoa farms, palm oil production, palm wine tapping, palm oil extraction, distilling gin, etc. </li></ul>Rainforest
  25. 25. <ul><li>Kukyekukyeku Bamboo Orchestra. </li></ul>Bamboo Orchestra
  26. 29. Sustainability
  27. 30. Operations Reception Manager <ul><li>Attractions/Services: </li></ul><ul><li>Bamboo Orchestra performance </li></ul><ul><li>Tree Platform </li></ul><ul><li>Home-stay </li></ul><ul><li>Walking Tours </li></ul><ul><li>Guiding and interpretation </li></ul><ul><li>Story-telling </li></ul><ul><li>Hiking </li></ul><ul><li>Food; women’s group </li></ul><ul><li>Drumming & dancing </li></ul><ul><li>Cooking traditional dishes </li></ul>Visitor Ecotourism Committee
  28. 31. Management Bamboo Orchestra Women’s Group Tour Guides Wildlife Division Traditional Authority Unit Committee Mesomagor Ecotourism Committee
  29. 32. Benefits sharing <ul><li>Members of orchestra </li></ul><ul><li>Women in women’s group. </li></ul><ul><li>Tour guides </li></ul><ul><li>Reception manager </li></ul><ul><li>Wildlife division staff </li></ul><ul><li>Food sellers </li></ul><ul><li>Home keepers </li></ul><ul><li>Craft sellers </li></ul>Direct Indirect <ul><li>Community Fund </li></ul><ul><li>% from groups </li></ul><ul><li>Entrance fees </li></ul><ul><li>Donations </li></ul><ul><li>Development Projects </li></ul><ul><li>clinic </li></ul><ul><li>school </li></ul><ul><li>water </li></ul>
  30. 33. <ul><li>In Conclusion, I Believe It Is In The Interest Of Governments, Donors And NGOs To Create The Space And Provide Incentives For The Private Sector To Become Partners In Natural Resource Conservation To Use Ecotourism As A Sustainable Development Tool </li></ul>Conclusion