The media and entertainment industry is growing really fast. From the industry, analysis over the marketing strategies of Disney+ Hotstar. *For more such presentations, mail me on jindalmuskan341@gmail.com*

1. MEDIA AND ENTERTAINMENT
INDUSTRY

2. • About the industry.
• Top Major Players of the Industry.
• Example of One Player.
• 7 P's Service Marketing
Entertainment Industry In
India
KEY TOPICS DISCUSSED IN THIS PRESENTATION

3. Introduction
• The media and entertainment industry has multiple
segments that combine into one vertical.
• India has 5th largest media and entertainment market in
the world.
• The indian media and entertainment sector stood at rs.
1.38 trillion in 2020 and is estimated at Rs. 1.73 trillion in
2021.
• Government initiatives- IAMAI finalised a code of conduct
for self-regulation code for OTT platforms,Indian
broadcasting foundation renamed as broadcasting and
digital foundation.

4. • Increasing young
population.
• Internet penetration.
• Digital payments.
• Mobile Data prices.
Growth drivers

5. Major Players of the Industry
ZEE ENTERTAINMENT
ZEEL (Zee Entertainment Enterprises
Limited) is a media and entertainment
firm that specialises in broadcasting. The
firm is divided into two segments:
content and broadcasting. Over 260,000
hours of television programmes are
housed in the company's collection. The
firm has the rights to over 4,800 film
titles. The company's brands include Zee
TV, Zee Cinema, Zee Action, Zee Classic,
Zee Anmol etc.
SUN TV NETWORK
Sun TV Network Limited is a company
that specialises in broadcasting. It is a
company that produces and broadcasts
satellite television and radio software
programmes in South Indian regional
languages. Sun Risers Hyderabad, an
Indian Premier League franchise, is also
under its control. It is present in a variety
of genres, including general
entertainment, movies, music, news,
children's programming, action, and life.
TV18 BROADCAST
CNN IBN, one of India's top 24-hour
English language news and current
affairs channels, is owned and operated
by TV18 Broadcast Ltd. IBN7, a Hindi-
language news and current affairs
channel, is also managed by the
business. MTV, VH1, Nickelodeon, and
COLORS are all owned and operated by
the business.

6. Player we will be focusing
on in this presentation
forward.....
DISNEY+ HOTSTAR
Disney+ Hotstar is an online video
streaming platform owned by Novi Digital
Entertainment Private Limited. Disney+
Hotstar currently offers over 100,000
hours of TV content and movies across 9
languages, and every major sport covered
live. Disney+ For the financial year 2020,
Hotstar, reported a revenue of over 16
billion Indian rupees. Advertisement
contributed a large portion of this, while
subscriptions accounted for nearly six
billion rupees in that year.

7. 7P's of Service Marketing

8. Product
SERVICE MIX
Major Services
• Programs, Television series,
and films in native languages
and various genres
• Seamless Video Playback
• Smart Search
• Friendly User Interface
• Hot Content Catalogue
• Originals
• Access BASIC FACILITY
Disney+ original, as well as third parties,
programming, films, and television series from
comfort of our home
QUALITY
Available at all the devices
Trending and high rated content
User Friendly
BENEFIT CONSUMER
Best possible video quality
Optimized content search
Available in the native language
More than 30 genres to search
for
CONTRIBUTION TO
CONSUMERS
Special benefit from Partnerships
Exclusive content
Experience evolve with interaction
EXPECTED IN FUTURE
Creators of contents

9. Pricing
MONTHLY SUBSCRIPTION OR YEARLY SUBSCRIPTION FEES

10. Place
• Web
• Mobile

11. • Hotstar Coupons, Coupon Codes and
Promo Codes
Promotion
• Print campaign and advertising
• Hotstar's membership program
• 360-degree campaign
• Ad Sales Initiative

12. People
• Hotstar customer service is cordial and replies quickly.
• Hotstar has an online help center with answers to
frequently asked questions.
• Recency, Frequency, Monetary (RFM) Analysis has been a
really helpful automated segmentation tool.
• Hotstar have Live User Segmentation.

13. Process
• Hotstar has well-defined categories to guide customers.
• Disney+ Hotstar allows easy navigation.
• The site and app is very easy to use, and customers
can contact customer service.

14. Consistent branding through advertisements,
email marketing
Ease to hunt for entertainment
Well designed site
Accessible from all the devices
Physical
Evidence

15. THANK YOU
Service Marketing Presentation