MIS presentation.pdf

MANAGEMENT
INFORMATION SYSTEM
PRESENTATION ON:
HOTSTAR
APPLICATION
BY
NEHA VISHWAKARMA
VAISHNAVI THAKUR
URFI ALI MANSOORI

ABOUT HOTSTAR APP
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Disney+ Hotstar (also known as Hotstar) is an Indian brand
of subscription video on-demand over-the-top streaming service owned
by Novi Digital Entertainment of Disney Star and operated by Disney
Media and Entertainment Distribution, both divisions of The Walt Disney
Company.
You can access the service through a bunch of devices.
Here’s the complete list:
Desktop web (All PCs and laptops)
Android (All Android TVs, Android TV boxes, phones, and tablets)
iOS (iPhones, iPads, etc)
Amazon Fire TV Stick
WebOS on LG TVs
Apple TV
Chromecast

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In 2015: - Star India officially launched Hotstar in
February 2015 after fifteen months of development,
coinciding with the upcoming 2015 Indian Premier
League . The ad supported service initially featured a
library of over 35,000 hours of content in 7 regional
languages, as well as live streaming coverage of sports
such as cricket (deferred live), football, and kabaddi. He
estimated that by 2020, the service could account for
nearly a quarter of Star's annual revenue.
In 2016: - In April 2016, Hotstar launched a subscription
tier primarily oriented towards international content
and the possibility of premium sports content. While
international services such as Prime Video and Netflix
have seen some growth in the Indian market, Hotstar
has remained the dominant streaming service.
In 2017: - By July 2017, Hotstar's apps had reached 300
million downloads, and it was reported as being the top
video streaming app in the country.
History
History
History
timeline
timeline
timeline

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In 2018: - In May 2018, it was reported that the
service had 75–100 million active users per-month.
In September 2018, Hotstar CEO Ajit Mohan left to
become the vice president and managing director of
Facebook India.
In 2019: - In March 2019, ahead of the 2019 Indian
Premier League, Hotstar migrated existing
subscribers of its All Annual Sports plan to a new
entry-level plan known as Hotstar VIP.
In 2020: - On 29 June 2020, Hotstar launched a new
venture, Disney+ Hotstar Multiplex. Under this new
venture, Hotstar is offering a Friday release of new
Bollywood movies due to the COVID-19 pandemic.
Starting with Dil Bechara on 24 July 2020, followed
by The Big Bull, Lootcase, Khuda Haaﬁz, Laxmmi
Bomb, Bhuj: The Pride of India, Sadak 2 etc.

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CHIEF EXECUTIVE OFFICER (CEO):- In September 2018,
Hotstar CEO Ajit Mohan left to become the vice-president
and managing director of Facebook India. Now Sunil
Rayan, is the president and head of Disney+ Hotstar India.
CHIEF OPERATION OFFICER (COO):- Gaurav Gandhi is
Chief Operating Oﬃcer of hotstar.
CHIEF FINANCIAL OFFICER (CFO):- Dimple Aswani is the Sr.
Vice President & Business Finance Head of Hotstar &
ESPN Cricinfo and she Experienced Sr.Vice President
Financial Planning with a demonstrated history of working
in the broadcast media industry.
CHIEF MARKETING OFFICER (CMO):- Sidharth Shakdher is
Chief Marketing Oﬃcer of Hotstar and Sidharth leads
Marketing, Consumer Growth & Engagement for Hotstar.
CHIEF TECHNOLOGY OFFICER (CTO):- Akash Saxena is
Technology Head of Hotstar.
Manageme
nt Team
Manageme
nt Team
Manageme
nt Team
Manageme
nt Team
Manageme
nt Team
Manageme
nt Team

LOCATIONS
LOCATIONS
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Hotstar is headquartered in Mumbai, India and
has 5 oﬃce locations across 2 countries: - India-
Mumbai, Bengaluru, Gurugram, Mumbai ,China
Hotstar is available in: -
Canada
United Kingdom
United States

MISSION STATEMENT
MISSION STATEMENT
MISSION STATEMENT
MISSION STATEMENT
Our ambition is to revolutionize internet entertainment
and become the largest personalized over-the-top video
service in the world. We are building small teams of
really bright people to deliver amazing results. In this
team, you will be surrounded by world class leaders,
colleagues who are highly passionate about the work
they own, who think differently and are committed to
breaking frontiers on excellence and innovation across
all functions.

o
o
Hotstar operates an online video streaming
platform. The Company offers drama, movies,
and coverage of every major global sporting
event. In addition, it enables brands to offer mini-
games and polls to engage viewers at scale
during a live game.
Disney+ Hotstar currently offers over 100,000
hours of TV content and movies across 9
languages, and every major sport covered live.
Highly evolved video streaming technology and a
high attention to quality of experience across
devices and platforms, make Disney+ Hotstar the
most complete video destination for Over The
Top (OTT) video consumers.
ITS MAIN
BUSINESS
ITS MAIN
BUSINESS
ITS MAIN
BUSINESS
ITS MAIN
BUSINESS
ITS MAIN
BUSINESS
ITS MAIN
BUSINESS

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Large Consumer Base: There is the large consumer
base of this Online Service, in India as well as abroad.
People can access hotstar through mobile or tablet
application by downloading the app from Google Play
store or Apple App Store or it can be also accessed
through website(www.hotstar.com).
Contents:
Hotstar provides the most recent and popular
content available. It has content in 8 different
languages with TV shows from 15 different TV
channels from India and around the world.
Hotstar is not only providing the popular shows and
movies from different channels it also generates
original content to keep the engagement of the
viewers.
CONSUMERS

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Hotstar original shows like On Air
with AIB, Hotstar Specials, One
Tip One Hand has been the huge
success.
Hotstar has been broadcasting
sports events (ODIs, IPL, HPL, etc.)
and many other events which has
increased their proﬁt many folds.
The highest Realtime viewers
were recorded approx. 23.9 mn in
ICC WC 2019.

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Netﬂix
Amazon prime video
Jio tv
Voot
Sony live
Competition
Competition
Competition

VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
VALUE PROPOSITION
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For those unwilling to pay, Hotstar offers a vast library of ad-driven Hollywood
and Bollywood movies, and TV shows for free.
A large number of people come on the back of the free proposition, and over
time, with the stickiness to the platform.
An Indian Company gives a sense on patriotism to customers.
An Indian Company gives a sense on patriotism to customers.
While its subscription model looks to target the offerings of rivals like Netﬂix,
its free ad-driven offering challenging two other global giants.
Cheaper than their counterparts.
Cheaper than their counterparts.
Live streaming of events like YouTube.
Live streaming of events like YouTube.
Streaming available in 8 languages. Streaming rights of major sporting
events like F1 and IPL.

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OTT platforms can generate revenue through
subscriptions or advertisements or a mix of both.
The Free model - YouTube makes revenue just on the
advertisements and doesn't charge the user
The Paid/Subscription model - Netﬂix makes revenue
just from the subscriptions and nothing else. This
means ‘Zero ads’. Recently YouTube red was launched
which is a subscription-based model.
The freemium model - Hotstar is a mix of the above
two models. Users have a lot of free content to
browse and if they like the premium offering, they
subscribe.
REVENUE
MODEL
REVENUE
MODEL
REVENUE
MODEL
REVENUE
MODEL
REVENUE
MODEL
REVENUE
MODEL

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Hotstar’s revenue comes from two models — AVOD (or
Advertisement Video on Demand) which comprises of
free users, and SVOD (or Subscription Video on Demand)
which comprises of paying subscribers. As Hotstar scaled,
moving people across the funnel from freemium viewers
to paid subscribers became increasingly important.
Hotstar, unlike other platforms don’t put ads on their
platform from top tech giants led ad agencies like Google,
Yahoo, etc.
They have set up their own ad management cell in which
like a TV advertiser, the advertiser must contact them
directly to place the ads. This reduces the commission
given to Google Ads ranging between 5 to 15% per ad.
Secondly, they have adopted innovative ideas like if the
consumer watches the full ad then itself, the advertiser
pays for the ad placed on the platform beneﬁting all in the
ecosystem ranging from Star India, Advertisers and
consumers. Hotstar, reported a revenue of over eleven
billion Indian rupees for ﬁnancial year 2019.

Self-Setup Made Easy Hotstar platform was originally
designed to ensure that it is simple and easy to use.
1. Developers of the Website ensured to associate
elements and themes that serves and promotes
friendliness and provides a self-setup.
2. Exceptional Customer Experience: Hotstar provides
customer services through means of the website portal,
email inquiries and users have the option to reach a
representative directly, by telephone and live chat.
3. Online Live Chat Services: Users have the option to opt-
in to a live chat session with a Hotstar representative.
Users can directly chat with a Hotstar representative to ask
questions and support related inquiries. Request for
discounts and other special promotional deals that they
may qualify or offer such user or subscriber.
Hotstar’s
Customer
Relationships
Hotstar’s
Customer
Relationships
Hotstar’s
Customer
Relationships
Hotstar’s
Customer
Relationships
Hotstar’s
Customer
Relationships

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The Hotstar platform is designed to offer a
vast collection of different types of genres for
subscribers to select from.
Everyone, who is interested in watching
movies, TV shows and documentaries – and
honestly who isn’t?
Although Hotstar offers content for children
and adults alike, Hotstar aims to promote
Family-friendly, educational and entertaining
content to help capture the better interests of
families.
Hotstar’s
Customer
Segment

Management information system
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MIS is an information system which process data and converts it into information.
A MIS uses TPS for its data inputs. The information generated by the information
system may be used for control of operations, strategic and long range planning,
short range planning, management control and other managerial problem solving.
It has some functional business areas.
They are:
Marketing
Production
Human resources
Finance Accounting etc...
TPS------→DATA------→INPUT------→PROCESSING-------→OUTPUT----- ---
→INFORMATION

Transaction processing system (TPS)
for Hotstar
for Hotstar
for Hotstar
for Hotstar
for Hotstar
for Hotstar
1. Transaction processing system (TPS) for Hotstar OTT platform
accept payments through only electronic medium only Ordering
Method
2. Select the plan you want to choose, there are two plans
available on hotstar VIP which costs 399 per annum and hotstar
premium which costs monthly 299 and 1499 per annum.
3. Register through your mail ID or mobile number, enter the OTP
you receive on your registered mobile number
4. Enter your personnel details name, age gender
5. Next step is choosing the payment method using credit card,
debit card, UPI, paytm, netbanking
After conﬁrmation of payment your account gets active and you
avail services according to your plan

Payment Methods/ Processes
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All payments are made through
online mode only
Paytm
Credit card
Debit card
Net banking
UPI

Main Inputs from TPS
Operational managers need systems that keep track of the elementary
activities and transactions of the organization, such as sales, receipts,
cash deposits, payroll, credit decisions, and the flow of money in the
office. Transaction processing systems (TPS) provide this kind of
information.
Transaction processing systems are often so central to a business that
TPS failure for a few hours can lead to a firm’s demise and perhaps that
of other firms linked to it. Integral part of the Firm: Hotstar’s daily
routine transactions-necessary to conduct business, such as sales
order entry, DBMS, Payroll, Employee record keeping, and customer’s
record maintaining.
1. Employee Payrolls: A payroll system keeps track of money paid to
employees. An employee time sheet with the employee’s name, social
security number, and number of hours worked per week represents a
single transaction for this system. Once this transaction is input into the
system, it updates the system’s master file. This master file lets the
managers get an insight of the company’s employee condition.

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Manage Internal Operations: Supplies data to the
company’s general ledger system, which is
responsible for maintaining records of the firm’s
income and expenses and for producing reports
such as income statements and balance sheets. It
also supplies employee payment history data for
insurance, pension, and other benefits. This data
helps the company to notice the value of their firm
and where is the company going and helps in
forecasting.
Customer’s Demand: The primary use is to get to
know customer’s demand. Their most liked and
subscribed plan. And what else can Hotstar
change in the packages/ Plans so that people
continue to use it.
Comparison: This can also be used to know about
different rival OTT platforms and compare its
overall situation. Many times, companies do try to
collaborate to get better place in the market.

4. Social Media : Channeling major
advertisements, deals, and other promotional
deals through Social media channels and other
relative platforms to help gain the high
attraction of customer and new sign up users
conversions.
Social media is also used to inform and update
individuals that operate or are familiar with the
Hotstar platform. Such Platforms may include
Facebook, Instagram, LinkedIn, etc.
5. Hotstar Gift Cards : Part of the subscription
plan, all users will be geared to receive special
promotional discounts and other gift cards to
avail.

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Disney+ Hotstar's FY21 revenue up
5% to Rs 1670.63 crore
Novi Digital Entertainment, the company which
houses Star India's streaming platform Disney+
Hotstar, has reported a 5% jump in revenue from
operations to Rs 1670.63 crore in FY21 compared
to Rs 1593.02 crore in the previous financial year.
According to the company's financial data
accessed by the business intelligence platform,
Tofler, the company's ad revenue saw a 15% decline
to Rs 829.74 crore from Rs 974.23 crore.
Subscription revenue saw a 34% increase to Rs
830.96 crore as against Rs 618.79 crore. The
company earned Rs 9.93 crore from licensing of
content rights.

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In its ﬁling, Novi Digital said that Disney+ Hotstar
has become one of the market leaders in 2020-21,
leaving behind the other OTT platforms during the
Covid-19 pandemic. It further stated that one of
the key factors for the growth of subscriptions for
online video was the aggressive pricing model
adopted by Disney+ Hotstar.
The company also said that Disney+ Hotstar has
been downloaded by more than 400 million users,
making it one of the most in-demand apps in
India and also secured top spots on the Google
Play Store as well as the Apple App Store. Further,
Disney+ Hotstar had 227 million monthly active
users during 2020-2021.

Thank
you for
patient
listening

MIS presentation.pdf

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