This is a pitch deck of a unique business idea, but with a hidden logo and name of the firm for confidential purposes. *For any help in the creation of pitch decks and presentations, You can contact me by mailing on jindalmuskan341@gmail.com.*

1. Tribal Green
FROM FOREST TO THE TABLE
Nature’s Nutritional Goodness served at your
family table!

2. Before Pandemic:
experience poor access
to the basic need
In pandemic :Facing
difficulties in obtaining
immediate support from
the goverment
Result: Food Insecurity
and lose of livelihood
Problem
How did it start?
A visit to the Tribal Community of Sudhagad Taluka, MH, India
How to help? Providing them a sustainable earning source

3. On the other
hand...
During the pandemic, a
framework to support nutrition
and food security during the
COVID-19 pandemic, using the
various levels of the ecological
health model.

4. Natures gift of nutrition
What can they
provide to others?
How can we help?
Connecting
What do they
need?
Standard source of
nutrition available
locally

5. Our plan is to get naturally grown fruits and vegetables from tribal
communities of Sudhagad Taluka, MH, India and sell them in the Bombay
market. Our motive is to provide a living to the tribal community by sharing
the profit margin with them.
Tribal Green

6. Bringing ignored
nutrition sources to the
family tables
To create a revenue
generation for tribal
communities of
Sudhagad Taluka, MH,
India
Mission
Vision
•Health through seasonal,
local as well as cultural
flora
•Building livelihood for
tribal communities
without migration
Value
•Regain traditional health
benefit
•Every life matters
•Awareness for local wild
vegetation
Bring a change for better

7. Naturally produced
Nutritional value high
Medical benefits identified by Ayurvedics
New and local to the tables
Preserve traditional varieties/species and
high self-life
Sustainable livelihood for tribals
Strength
•Lack of awareness in local market
•Less quantity produced
•Seasonal availability
•Expenses
Weakness
•More concern about health and
organic food
•Following a nutritionist diet plan
•Quickly adoption of a new source of
nutrition, so no established market
•Vocal for Local Scheme
Opportunity
•High influence of foreign market
•Short life span of the product
• fewer innovators
Threate

8. Target Market
For the wild vegetation providing required nutrition, we need to target people
who indulge in making a decision for the vegetation bought and those who are
very particular about nutrition and organic food.
Our target market is Bombay Market, e.i., 9.3M.
Nutritional Seeker
It means we cover 46% of the
Mumbai market,e.ie., 4.3M
Women
Women are the decision-
makers, they are housewives,
mother, and teenagers who are
very particular about their
health
Customer who are
committed to their nutritional
intake and manage their diet
accordingly
It means targeting the age
Group 16 – 40 years.
Healthy Lifestyle
Seeker
Customer who prefer healthy
lifestyle and are determined
to ensure healthy future by
maintaining present
accordingly
It means targeting the age
Group 22– 40 years.

9. Direct Competitors
exotic vegetables industry in India is being aided by the growing demand for
exotic produce, which is growing by 15% to 20% per annum.
Uttar Pradesh
Maharashtra
Bihar
Madhya Pradesh
West Bengal
Others
leading vegetable consuming
states in the country, the
industry is divided into: Shreenath Agro Tech Pvt Ltd
Lawrencedale Agro Processing India Pvt
Ltd.
Nisarg Nirman Agro Products Pvt. Ltd.
S. P. Vegetables.
Anusayafresh
Green Earth Fresh Produce (P) Ltd.
Reliance Retail
following key players in the Indian exotic
vegetables market

10. Competitor Approach
Media Coverage
Virtual Seminars
Story Telling
It will help to spread our story and
initiative that is being worked on. to
get the tribal community a
sustainable earning.
Public Relation
Nutritionist
Ayurveda Practitioners
Chef and Food Bloggers
Approaching customers through
influencers who guide them about
nutrition intake necessary for them.
Influencer
Locally available
Naturally grown
High in nutrition
After lockdown 2020, Vocal for
Local is being promoted.
Local & Natural

11. Competitive collaboration can help you boost profits, improve brand
awareness, attract your target audience, and removing the competitive
anxiety that comes with it. Instead, We and our competition are united
in the same goal, and success is a joint venture.
Partnership with Competitor

12. Community Building through Social Media:
• Instagram: Content for youth and connect with
influencers
• Facebook: Content for women above the age of
25 and linking to health-conscious Facebook
groups.
• LinkedIn: Content to connect with social
welfare organizations.
Content Marketing
• Videos: Recipes, How-to guide for
using the Wild Vegetation
• Articles: Uses and Benefits of the
vegetation • Infographics: Comparison of
nutritional value in vegetation and
current diet
• Blog: Uploading it on different
platforms available, like LinkedIn and
Popxo app, Guest blog : Influencer as
well as customer testimonials blog on
the website
• Content Partnership: Collaborating
our content with influencers
Go-to-Market Strategy
Market to approach
• Supermarket: A board in supermarket for
customer’s awareness
• Online Grocery Market

13. Future
Roadmap
Today, our focus is on bringing nature's gift
of nutrition to every family table, by
supporting the tribal community to settle
and have a source of sustainable earning.
IN 3
MONTHS
IN 5
MONTHS
IN A
YEAR
Launching B to B
strategy
Partnership to Resale
Government Funding
Approaching Ministry of
Health
Anganwadi Scheme
Partnership with Gyms,
Cinema Hall.
Restaurants to provide
small healthy meals
Ready to cook food

15. Revenue Model
Production Based
Sell the large
quantities under
private label
Markup Based
The Item Could be sold through
the online portal with a margin
and provide home delivery as a
value-added service.
PARTNERSHIP
Creating partnerships to
sell, like, Gym, Cinema Hall,
Restaurant, Nutritionist,
Ayurvedic Practitioners.
ORGANISATIONS
Selling to an organization
working for providing proper
nutrition and working for
backward class wellbeing

16. SET UP COST
Cold Van
1
5100/ton per day
(Hiring cost)
Required Number Rate Total Cost
17,00,000
Number of offices set
up(Other than Cold
storage)
2 5000 1,00,000
Operational Expences
Salary of employeee 10 10,000 1,00,000
Wages of drivers and
loading members
4 10,000 40,000
Management 3 1,00,000 3.00,000
Marketing 1,00,000
Total estimated needed: 23,40,000