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Fish Philosophy

   Customer Centric Approach




                               1
Catch the Energy


  People are afraid of the future, of the
  unknown. If a man faces up to it, and
   takes the dare of the future, he can
   have some control over his destiny.
   That’s an exciting idea to me, better
 than waiting with everybody else to see
         what’s going to happen.
                                        2
Love what you do…




                    3
Love what you do

   “Fish!” is based on Pike Place Fish Market in
    Seattle, WA.

   Over 75% of adult wake time is spent doing
    work-related activities

   People ought to enjoy work and be energized
    by it.

   “Fish!” motivates employees.                    4
Fish

       The Concept




                     5
Fish – The Concept
    “Fish!” is a parable , an invented story
                  about finding
  the deep source of energy, creativity, and
                     passion
  that exists inside each of us by learning to
                   love what
   we do, even if at the moment we may not
                    be doing
              exactly what we love.
                                                 6
Fish

       Four Cornerstones




                           7
Play

       First Cornerstone




                           8
Play

   Have fun while you work.

   Happy people treat others well.

   Fun leads to creativity.

   Having a good time is healthy.

                                      9

Choose your Attitude

      Second Cornerstone




                           10
Choose your attitude
   There is always a choice about the way you
    do your work, even if there is not a choice
    about the work itself.

   Call a meeting and speak from the heart.

   Find a message that communicates the
    notion of choosing your attitude in a way that
    everyone will understand and personalize.
                                                     11

Be Present / Be There

       Third Cornerstone




                           12
Be There / Be Present

   Be fully engaged in your work.

   Take time to “smell the roses”.

   Make the most of each day.

   Let life have dignity and meaning for you.

                                                 13

Make Their Day

      Fourth Cornerstone




                           14
Make Their Day

   Engage people and welcome them to join in.

   Be inclusive.

   Focus your attention on ways to make
    another person’s day positive.

   Create goodwill and energy.
                                                 15
Our Work Place




                 16
The Belief…

   As you enter this place of work, please
    choose to make today a great day.

   Your colleagues, customers, team members,
    and you yourself will be thankful.

   Find ways to play . We can be serious about
    ourselves.
                                              17
Never doubt that a small group of thoughtful,
  committed citizens can change the world.

  Indeed it is the only thing that ever has.

              - Margaret Mead

                                                18

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Fish philosophy

  • 1. Fish Philosophy Customer Centric Approach 1
  • 2. Catch the Energy People are afraid of the future, of the unknown. If a man faces up to it, and takes the dare of the future, he can have some control over his destiny. That’s an exciting idea to me, better than waiting with everybody else to see what’s going to happen. 2
  • 3. Love what you do… 3
  • 4. Love what you do  “Fish!” is based on Pike Place Fish Market in Seattle, WA.  Over 75% of adult wake time is spent doing work-related activities  People ought to enjoy work and be energized by it.  “Fish!” motivates employees. 4
  • 5. Fish The Concept 5
  • 6. Fish – The Concept “Fish!” is a parable , an invented story about finding the deep source of energy, creativity, and passion that exists inside each of us by learning to love what we do, even if at the moment we may not be doing exactly what we love. 6
  • 7. Fish Four Cornerstones 7
  • 8. Play First Cornerstone 8
  • 9. Play  Have fun while you work.  Happy people treat others well.  Fun leads to creativity.  Having a good time is healthy. 9 
  • 10. Choose your Attitude Second Cornerstone 10
  • 11. Choose your attitude  There is always a choice about the way you do your work, even if there is not a choice about the work itself.  Call a meeting and speak from the heart.  Find a message that communicates the notion of choosing your attitude in a way that everyone will understand and personalize. 11 
  • 12. Be Present / Be There Third Cornerstone 12
  • 13. Be There / Be Present  Be fully engaged in your work.  Take time to “smell the roses”.  Make the most of each day.  Let life have dignity and meaning for you. 13 
  • 14. Make Their Day Fourth Cornerstone 14
  • 15. Make Their Day  Engage people and welcome them to join in.  Be inclusive.  Focus your attention on ways to make another person’s day positive.  Create goodwill and energy. 15
  • 17. The Belief…  As you enter this place of work, please choose to make today a great day.  Your colleagues, customers, team members, and you yourself will be thankful.  Find ways to play . We can be serious about ourselves. 17
  • 18. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has. - Margaret Mead 18

Editor's Notes

  1. Start with the VCD on Pike Place Market
  2. John Glenn - In 1959, NASA selected him as one of the first seven astronauts in the U.S. space program. On February 20, 1962, atop an Atlas rocket, he rode into space and piloted the Friendship 7 spacecraft around the globe three times, becoming the first American to orbit the earth. John Glenn, the pilot and hero, soon found NASA's plans for him did not include another flight assignment. While he continued to serve as an advisor to NASA until 1964, his interests increasingly turned to public affairs. Encouraged by Bobby Kennedy to seek public office, Glenn retired from the Marine Corps as a colonel the following year to run for the United States Senate. Astronaut Glenn now became Senator Glenn.
  3. Trainers: Read “Flinging Fish for Profit” for your reference. This will give you a brief story of the Pike Place Fish Market.
  4. Suggest ways in which TechM can implement “Play” at work.
  5. Trainer’s note – Divide participants into groups of 4/5 and ask them to do role plays on “Choosing your attitude”.
  6. Trainer note: Read out the 2 caselets “Small Bites – be there” in class Talk about the difference between the 2 caselets. All participants now sit in a circle and share moments they displayed that they can “Be there” for someone at work or at home.
  7. Trainer note: give the case study “Driven to Serve Others” to participants in groups of 4/5. Let them read the caselet. Let them answer the question - Think of ways in which you can make your customer’s day – internal and external.
  8. Margaret Mead - US anthropologist & popularizer of anthropology