This document outlines a social media campaign for a nonprofit organization called INDIFESA. It includes target audiences like busy mothers and radical chics. The campaign aims to increase brand awareness, lead generation, and engagement through channels like Facebook, YouTube, blogs and Twitter. Content will focus on culture, rewards and information. Goals include 10,000 Facebook likes and increasing fundraising. A provocative viral video is planned along with guerrilla marketing events in Milan and Rome. The budget is 30,000 euros.