Social media -U of A
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Making the most of social media in the university setting
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Social media -U of A
- 1. Making the Most of Social Media in the University Setting PRESENTED BY JESSICA LEONARD
- 2. Who is your audience? 2 Current Students School closings, drop dates, emergency alerts, campus events, and announcements Future Students Admission deadlines, frequently asked questions, and campus visuals Former Students or Alumni Fundraising efforts, reunions, campus events, announcements and nostalgic updates Fans & Community Stakeholders Ticket sales, events, emergency alerts, campus events, and fundraising campaigns
- 3. “Social media is not about posting, it’s about participating.”
- 4. Social Media Strategy 4 How can I segment them?Who do I want to reach? How can I tailor specific messages? When and how should I reach them? Use Social Channels to be a Digital Concierge Use frequently asked questions to determine content
- 5. Editorial Calendars 5 Build Annual Themes and Topics Calendar *Smaller weekly, monthly, or quarterly editorial calendars within each medium Create Mix of evergreen and timely content Curate Repurpose student and community content Extend the Story Reshare content on different platforms Surprise & Delight Take followers behind the curtain
- 6. Social Media in the Collegiate Setting 6 Recruit Engage with prospective students, faculty, and stakeholders Educate Share interesting research, trends and information with the community Have Fun Promote beyond athletics Connect Push interaction beyond the classroom Be Prepared Build your network when you don’t need it so you’ll have it when you do Showcase Share your milestones and achievements
- 7. Mobile First Strategy 7 20% *Facebook's COO Sheryl Sandberg, April 2015 Earnings Report One of every five minutes on a mobile phone in the United States is spent on Facebook or Instagram.
- 8. Facebook 8 VIDEO, VIDEO, VIDEO The current algorithm heavily favors video in news feed priority placement SOCIAL MESSAGING Huge untapped potential for Messenger and direct marketing via Facebook Insights EXPANDED FEATURES As Facebook expands as an advertising platform, more and more features are available to brands STORYTELLING Carousel displays, suggested video, blog-like notes will encourage enhanced sharing
- 9. Instagram 9 King of Engagement Over 400 million active users per month. Biggest Opportunity Fastest growing platform. Very visual and now open to advertising for all brands. 0 0.5 1 1.5 2 2.5 3 3.5 4 0 0.5 1 1.5 2 2.5 3 3.5
- 10. Twitter 10 Watercooler Convo Breaking News ??? Less Design In its infancy, Twitter was all about conversations, hashtags, and groups. Conversations were formed around similar interests and trends Let’s Chat With the growing popularity of Persiscope and the increase of video length to :30, video is a major driver for Twitter trends Twitter has evolved into a short-form broadcast platform where breaking news is shared first before traditional media can disseminate the information Broadcast the Facts Video & Beyond
- 11. What’s next? 11 Snapchat, Meerkat, Ello & Friends Be cautious and evaluate current social media channels before jumping in to a new platform. Quality over quantity. “Social media usage at the University of Arkansas is governed by the same policies that govern all other digital communications."
- 12. At the End of the Day 12 If you’re not having fun, you’re not doing it right.
- 13. THANK YOU!
Editor's Notes
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