1. The study of representations of gender in the media understands gender to be socially constructed – an ongoing process of learned sets of behaviours, expectations, perceptions, and subjectivities that define what it means to be a woman and what it means to be a man. Representation

2. Intro Gender Sexuality Race Nationality Culture Place Messages & Values E.g. attitudes to war, environmental concerns, drugs and crimes

3. Music video is a significant cultural product Plays a role in the production, reproduction and circulation of cultural identities Influence on audiences The way audiences see the star or artist

4. Voyeurism The notion that erotic pleasure may be gained by looking at a sexual object Unaware of being watched While watching a music video we are all voyeurs Laura Mulvey– male gaze The inclusion of women for display purposes

5. Exhibitionism Being sexually provocative and being in control of it Madonna Lady Gaga

6. For the exam Analyse the way you have represented your artist and their surroundings Social Groups Stereotypes Challenged or reinforced