Music Video<br />Forms, Conventions & Intertextuality<br />
What have we learned so far?<br />
Forms & Conventions<br />Can you think of 5 conventions of music video?<br />Andrew Goodwin identifies a number of key fea...
A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)<br />A relationship b...
Camera Work<br />Shot movement, angle and distance all need to be analysed<br />Camera may move alongside the artist as th...
Camera Work<br />Close-ups predominate partly because of the size of the screen but also to create a sense of intimacy<br />
Editing<br />Mainly fast cut montage making most images impossible to grasp on first viewing<br />Some may have a slower, ...
Editing<br />Shot-reverse-shot<br />Cut-away<br />Cross cutting<br />Match cut / continuity editing<br />Montage<br />
Editing<br />Digital effects offer different kinds of pleasure<br />Split-screen<br />Green- screen<br />CGI<br />Colouris...
Intertextuality and Cinema<br />Many film directors started as music video directors<br />Jonas Akurlund<br />Michel Gondr...
More intertextuality!<br />
Intertextuality<br />Influences mainly from fashion, film and art photography<br />Specific catwalk references<br />Now vi...
Intertexuality<br />John Stewart description of the music video “incorporating, raiding and reconstructing” is essentially...
Voyeurism – The Notion of Looking<br />Sigmund Freud<br />Erotic pleasure gained from looking at a sexual object who is un...
Theorist: Laura Mulvey<br />The Male Gaze<br />Argues the main viewpoint is male<br />Women sexualised in the media<br />A...
Exhibitionism<br />Sexually provocative and in control of it<br />Inviting sexual gaze<br />Is the female flesh on display...
Today’s task<br />In pair you are going to analyse a music video of your choosing<br />Individually you are going to write...
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Media language first lesson

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Media language first lesson

  1. 1. Music Video<br />Forms, Conventions & Intertextuality<br />
  2. 2. What have we learned so far?<br />
  3. 3. Forms & Conventions<br />Can you think of 5 conventions of music video?<br />Andrew Goodwin identifies a number of key features which distinguishes the music video as a form…<br />
  4. 4. A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)<br />A relationship between music and visuals<br />Particular genres may have their own video style and iconography<br />A demand from the record company for lots of close-ups of the main artist<br />Artist develops their own star iconography in and out of their videos<br />Reference to voyeurism (screen within screen, binoculars, cameras…)<br />Intertextual references<br />
  5. 5. Camera Work<br />Shot movement, angle and distance all need to be analysed<br />Camera may move alongside the artist as they walk but could also be used to create a more dramatic feel to a stage performance<br />
  6. 6. Camera Work<br />Close-ups predominate partly because of the size of the screen but also to create a sense of intimacy<br />
  7. 7. Editing<br />Mainly fast cut montage making most images impossible to grasp on first viewing<br />Some may have a slower, gentler pace with gentler transitions to establish mood, thus appealing to a wider audience<br />
  8. 8. Editing<br />Shot-reverse-shot<br />Cut-away<br />Cross cutting<br />Match cut / continuity editing<br />Montage<br />
  9. 9. Editing<br />Digital effects offer different kinds of pleasure<br />Split-screen<br />Green- screen<br />CGI<br />Colourisation<br />
  10. 10. Intertextuality and Cinema<br />Many film directors started as music video directors<br />Jonas Akurlund<br />Michel Gondry<br />Spike Jonze<br />John Landis<br />Sofia Coppola<br />Michael Bay<br />
  11. 11. More intertextuality!<br />
  12. 12. Intertextuality<br />Influences mainly from fashion, film and art photography<br />Specific catwalk references<br />Now video games to appeal to a younger demographic<br />
  13. 13. Intertexuality<br />John Stewart description of the music video “incorporating, raiding and reconstructing” is essentially the essence of intertextuality<br />Why do directors use intertextuality?<br />
  14. 14. Voyeurism – The Notion of Looking<br />Sigmund Freud<br />Erotic pleasure gained from looking at a sexual object who is unaware they are being looked at<br />Screen within screens<br />Webcams/CCTV/Binoculars<br />
  15. 15. Theorist: Laura Mulvey<br />The Male Gaze<br />Argues the main viewpoint is male<br />Women sexualised in the media<br />A powerful controlling gaze at the female on display<br />She is passive<br />
  16. 16. Exhibitionism<br />Sexually provocative and in control of it<br />Inviting sexual gaze<br />Is the female flesh on display simply a cynical exploitation of the female body to increase (largely) male profit margins, or a life-enhacing assertion of female self-confidence and sexual indpendence?<br />
  17. 17.
  18. 18. Today’s task<br />In pair you are going to analyse a music video of your choosing<br />Individually you are going to write up a 1000 word report on your findings<br />

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