2. Approximately 80% of UK box-office come out of mainstream films distributed by America Britain is exposed to a limited range of films American’s speak English Many ‘British’ film are distributed by American companies In general, US stars have been more acceptable to British audiences than British ones Talent attracted to Hollywood
3. Why can’t we compete with Hollywood?! Cottage’ industry compared with the industrialised American model 95% of British production companies employ less than 10 people Hollywood companies diversify and benefit from synergy
4. Is Britain any good? The infrastructure offers a range of impressive film making studios Pinewood Shepperton Cutting edge post-production facilities including Framestore CFC offering world class special effects to global customers
5. The Challenge of Hollywood In general Hollywood has been able to continually re-invent itself by responding to a changing marketplace and taking advantage of new opportunities offered by new technologies They were the first films to use 3D and i-Max technology
6. Exhibition In 2002 the UK had 3,258 screens at 668 cinemas – more than at any time since the 1960s More people go to the cinema than go to football matches! BUT audiences choose to see Hollywood productions
7. Distribution Film4 productions are distributed in many countries, including the US Does not fund distribution outside the UK Has to find distribution companies Exhibits its own films on its TV channel
8. Hollywood realised that there is serious money to be made in international distribution so they invest heavily They retain the rights to their films so secure profits for many years British film industry is production led whereby distribution is usually through an American company Any money made is not going back into the British film industry ‘Cottage’ industry
9. More challenges 2004 – UK output 27 British film industry unable to respond to increasing audience demand Hollywood has diversified and strengthened to develop links with other media and delivery platforms creating vast media empires Global market at $63 billion in 2003 US takes 80% of this global market
