a brief explanation of globalisation and the effect it has had on British cinema.

1. And the effects on the British Cinema

2. This is a media theory that developed
during the 1930s at around the time
of the “Golden Age Of Cinema” This
theory states that Hollywood as an
industry pumps the same ideologies
into their audience as the audience
grows. Due o the globalisation of
cinema and the mass expansion of
Hollywood the audience grows in size
and this creates a mass of people with
the same demands in terms of content
because every one of them has been
exposed to certain ideologies , clichés
and story-lines.
This is found to be incredibly
prevalent in Romantic Comedies as
many lack originality and the British
Film Industry re-use Hugh Grant
(Working Titles).
This could prove to be dangerous to the British film industry as Films such as Tyrannosaur wont be
as full of the demand characteristics as a film like Love Actually which was so successful due to the
stars and the perception of the middle class British characters.

3. The American Ideology is prevalent in much of the films released today. The
American Dream of achieving whatever you want, owning a house and having
the ‘perfect’ family is seen in nearly every Blockbuster film. This ideal has also
found its way into British cinema
In the British film ‘Love
actually’ the ending
depicts an essence of
the American dream as
even Alan Rickman (a
man who cheats on his
wife) gets a happy
ending

4. Independent cinemas exist in small quantities across the UK. Pictureville (a once
small but not limited film theatre company) now consists of roughly 30 cinemas
and since their buy out from CineWorld are now limited by their ability to play
certain films. Regulations and instructions from CineWorld have restricted the
types of short films released. So independent films that are known not to make
large amounts of money (due to the nature of the audience, genre etc.) are not
used in these ‘independent’ cinemas (or not as frequently as they should be).
The photo inset is of one of the
Bradford Pictureville cinema .
(As you can see it is of a
smaller size than the
multiplex’s and Imax screens
now often used) This screen is
lowered (along with
loudspeakers behind it and
curtains before it) in front of
the curved Cinerama screen.
CineWorld multiplex screens
are often double this size and
lack the curtains.