Discuss the issues raised byMedia Ownership in theproduction and exchange ofmedia texts in your chosenmedia area.The Sarah’s ^__^
The Domination..The media world is vastly competitive. The on-going competitionbetween America and Britain has concluded with America’sHollywood dominating completely. This suggests that Hollywood heldbigger and better films and the convergence behindthese were very successful.The British film has always had a competitive and complexrelationship with Hollywood due to the arguments raised stating thatthe size of domestic British cinema market is making it impossible forthe British film industry to produce films with the Hollywood-stylesuccess in gross without actually involving Hollywood.
Social networkingSocial networking encourages audiences to watch the film then further share the experience with each other and discuss what makes it successful, this has become a habit for movie audiences
Release to DVD Slum dog Millionaire arrives in DVD and Blu-ray only FIVE weeks after the Academy Awards bonanza helped squeeze another $40 million from the domestic box-office.. It leads one to wonder if the temptation to exploit the Oscar hype was as strong a reason to release Slumdog on video as the desire to trump the pirates at their own game.
Viral Marketing Viral marketing influences people to engage in cinema, along with talking to people worldwide on their views. A remixed viral trailer for the UK release of the Oscar-tipped Danny Boyle film Slum dog Millionaire, using only images and sounds from the film was produced by audio-visual artists Addictive TV. Addictive TV was approached by French film company Path and filmmaker Boyle to create a mash-up video for Slum dog Millionaire after giving similar treatments to previous blockbuster film releases such as Iron Man.
…Coulson sells film negative pickup rights to two distributors –Warner International (for distribution rights in North America) andPathé International (a French company) for the rest of the world.These deals accrued $13m which covered the budget and theequity costs of the producers. Feb 2008 – Pathé sold internationaldistribution rights again to more partners at Berlin Film FestivalMay 2008 – film promoted at Cannes BUT Warners closed theirspecialty divisions – looked like they would cut their losses andrelease the film straight to DVD in North America (but cinemarelease would still have gone ahead in the UK and the rest of theworld because the distributor for those regions was Pathé).
… Warner allowed Couson and Ross to show Fox Searchlight the film. This film distributed the earlier work of Boyle’s. and an agreement was reached that left Warner’s with a stake but allowed Fox Searchlight distribution rights for North America. Fox deal just in time for Toronto Film Festival – a major international festival and one which is crucial for the success of non-Hollywood studio films in North America. Fox had a history of recent success with the American indie film Juno in 2007 and this became a platform for its Oscar campaign. Slum dog won audience award – a sign of how popular it would become.