Our STEM camp has internal strengths in its customer satisfaction with parents and students enjoying camps run by other students. However, our operations have been decentralized. Externally, the market lacks camps run by students that also teach leadership and management. Covid-19 and other environmental threats could impact pricing and availability of other camps. We are most efficient at networking but risk wasting money if unable to secure a free location.

1. S - Internal STRENGTHS W - Internal WEAKNESSES O - External OPPORTUNITIES T - External THREATS
What do our
customers love
most?
Parents largely enjoy their children
having workables (including the
cubesat) and attending a camp
run by students at their school.
Students seem excited to attend a
STEM camp run by people they
know.
Where do we
lack efficiency?
Our operations have largely
been decentralized, with
some team members
working on business models
and research while others
work on engineering
projects.
What is missing
in our market?
The STEM camp market largely is run by
career educators, as opposed to students
like us, which opens up our ability to teach
things that often aren't taught at these types
of camps. Also, our focus on organizational
leadership/management IN ADDITION TO
engineering is something not present in the
market.
What changes
are occurring in
our market's
environment?
Covid-19, other camps
pricing and availability.
Other camps can have a
larger appeal and start to
offer more.
What are we
most efficient
at?
We are most efficient at
networking and finding key
partners.
Where are we
wasting money?
If we cannot secure a free
location, it would be a
shame to have to pay for a
place to hold the camp.
What could we
create/do better
than a
competitor?
Pricing can be better, also having a
stronger community and parent relations
can be impactful. We could also have a
better STEM oriented program which other
camps may not have.
What
technologies
could replace
what we do?
Robots or tardigrades may
replace us. Also online
classes or larger companies
can replace what we do. AI
also will take over the world.
What can we do
for less money?
As it stands currently, our camp is
projected to cost around $300+
per week, which is much cheaper
than other STEM camps' going
rate.
Where are we
wasting time
and resources?
In the past, our team has
lost a lot of equipment
through experimentation,
which may be a problem for
camp if we want students to
have a similar trial-and-error
approach that we adopted at
MBTS.
What new
trends are
occurring?
Interests in STEM have been increasing,
The availability and usefulness of camps to
watch children during the summer when
parents need to work.
What changes
are occurring in
the way we're
being
discovered?
With a much higher amount
of online awareness our
information can be spread
much more easily. Target
marketing can also some
into play with how we are
reaching out to potential
customers.
What can we do
in less time?
Our camp is less of a commitment
than other camps, as enrollment is
done on a per-week basis as
opposed to multiple-week
sessions.
What do our
competitors do
better?
As we are just starting out,
we do not have the brand-
recognition in the public
sphere, so they can enroll in
much higher numbers and
afford much more
equipment than we currently
can.
What new
technology
could we use?
Newer 3D-printers, laptops can be very
impactful showing the modern STEM that
we are offering, it also shows how profecia
the camp is.
What social
changes could
threaten us?
Events such as Covid-19
can, with everyone being
scared and with the
recommendation of social
distancing impact
companies that require the
grouping of people. The
interests in STEM can
degrees and the interest in
camps can decrease.
What makes us
stand out?
Our summer program is ran by
students who have participated in
a startup project. We know what
it's like to go through the
experience so we are bringing a
unique perspective to the table.
What are our
top customer
complaints?
Our advertisements so far
have not been effective in
communicating our value
nor giving the customer
enough information.
What openings
in the market
are there?
Are there any
threatening
government
policies or
regulations?
Forcing people for self
isolation can greatly impact
the camp. Regulations such
as organizing a non-profit
can get it the way, if set up
wrong. Tax fraud can also
being a large factor, ya
know if we force people to
pay in cash.