This is a business canvas for MBTS's proposed summer program which aims to educate students on the basic skills needed for a tech startup project.

1. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
San Jose Community Centers?, SJSU,
Hacker Dojo? <-- they provide us with
working space (perhaps free/discounted
price)
We will need to do student instruction,
some sort of time management structure
(maybe someone who tells people when
stuff happens like lunch break and class
change, or we could print out schedules),
someone who is in charge of checking in
and checking out students to verified adult
guardians, cleaning and setting up spaces
for classes, managing the materials we buy
(like the arduinos) and keeping them in a
good location. Will also need instructions
for students to download everything.
What are we offering: a summer program
for students. We are teaching students the
basics they need to start a startup/project
of their own. This includes education on
software, hardware, business, and
marketing.
Having a dedicated personal assistance
and a strong communities can be
beneficial. Having the parents trust us with
their child's safety is very important to
maintain. With the parents having
immediate context it will allow them to get
the assistance they need with the feeling
that they are heard.
Primary customers: parents
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services
Communities
Co-creation
For supplies/necessary equipment or even
funding, we could partner with autodesk,
3D printer suppliers (ex: QuidiTech),
Tinkercad, Inkscape, etc.
Software: Through lessons taught by
skilled professionals, students will learn the
basics of C, Python, as well as other
practical electrical/software engineering
tools necessary to be able to integrate the
taught software material into their hardware
design challenge. Powerpoint lectures,
online tools to help them with
downloading/learning everything.
We offer a productive and engaging way
for students to spent their summer (target:
parents)
In order to establish good connection with
the kids and their parents implementing the
dedicated personal assistance will allow for
the furthering of a strong community
between the company and the customers.
Secondary customers: students
Motivation for fundings/donations: tax write
off
Hardware: Activities involving CAD
(Tinkercad and Autodesk), Inkscape, laser
cutters, and 3D printing. We will be doing a
design challenge where the students will be
given a prompt, break off into groups, and
then create a solution/device while also
learning about -- and going through -- the
different stages of design (Outlining,
Conceptualization, Specifications,
Production, Building, Testing).
We offer beneficial experience for students
who are looking to go into STEM/business.
With the main costs of paying someone to
manage the program and company
customer relations.
While we want the program to of interest
for students, parents are the ones who
ultimately make the final decision (they
hold the wallets).
Partner with Summit? To spread the word
about our program to Summit students
from all over the Bay and encourage them
to join. Summit donation?
Business: In a classroom setting, students
will launch a mock business relevant to
their hardware design? by going through
the steps of starting a company (or
nonprofit?). Powerpoint lectures, group
activities, handouts maybe
We offer a way for students to boost their
college applications by giving them
experience, making them more competitive
applicants.
Our program targets a more niche group:
students who are interested in
STEM/business and/or parents who want
their kids to participate in a beneficial
program.
Partner with local Bay Area high schools? Marketing: In a classroom setting, students
will be taught the importance of marketing
and how to utilize it to drive their business.
Powerpoint lectures, group activities,
handouts maybe
Most summer programs like this only focus
on STEM. We bring something different to
the table because we also educate
students on business, giving them the tools
to create their own startup.
Many parents don't want their students to
stay home all summer. They often look for
a summer program/camp to keep their kids
productive.
Teachers (compensated): Rick Kwan?...??
(should do background checks on
teachers)
Need to reach out to potential sponsors
through email or phone call. Need to do
more market research and assess interest
in students and adults.
Some parents look for educational/STEM
programs in order to make their students
more competitive for college applications in
the future.
Partners could provide swag, necessary
hardware/software, personnel
(teachers/mentors), food/beverages, cash,
etc.
Need to decide if we should become a
corporation or an association.
Management/team building
track team progress (project management)
Key Resources Channels
Teachers are required to run the class, with
other resources such as computers, 3D-
printers, and materials
We are only currently reaching the parents
through konstella. Parents can be reached
through the partners, such as SVPC (or the
organization that gave us a grant) also
reaching out through summit.
Physical:3d printers computers
Intellectual (brand patents, copyrights,
data)
Human: teachers
Financial: funding for rent, paying
employes, buying resources
In order for potential customers to evaluate
our program having a well detailed poster
and website will be very important.
Reputation Flyers
Emails Through which Channels do our Customer Segments
By-mouth/recommendations want to be reached?
Purchases (venmo? paypal?) How are we reaching them now?
Newletters How are our Channels integrated?
Keeping in contact after the program Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Cost Structure Revenue Streams
Important Costs: insurance, materials,
location (possibly), salaries
Our customers are willing to pay for:
- Plate Scanner Hardware (asset sale)
- Plate Scanner Software (licensing
fee/asset sale)
- Camp Enrollment (Usage Fee?)
- Merchandise Sale @ Camp (brokerage
fees)
- Partnerships @ Camp (advertisement)
Asset Sale: The sale of either tangible (e.g.
plate scanner) or intangible (e.g. software)
to customers, where the seller retains
ownership (i.e. all stock).
channel phases:
Our most expensive Key Resources
would be staff, engineering materials,
and computers.
Current payment methods: N/A Usage Fee: regular, periodic fee paid by a
borrower to a lender
1. Awareness
Our most expensive Key Activity would
be student instruction.
Prospective Payment Methods: Paypal,
Credit Card, Check/Cash (research
needed)
Subscription Fees: similar to usage fee, a
periodic payment by users of a service
How do we raise awareness about our company’s products and services?
Our business is largely value-driven, given
our unique niche.
Lending/Renting/Leasing: Offering goods
for a set cost and amount of time 2. Evaluation

2. ACTION ITEMS: Create cost/revenue
spreadsheet with projected profit and
necessary revenue
Licensing: Income earned by allowing
copyrighted/patented material to be used
by another company (e.g. software,
summer program model) How do we help customers evaluate our organization’s Value Proposition?
Brokerage Fees: Fees charged to complete
transactions--flat fee, percentage, or both 3. Purchase
Advertising: How do we allow customers to purchase specific products and services?
4. Delivery
How do we deliver a Value Proposition to customers?
5. After sales
How do we provide post-purchase customer support?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Types of resources
Physical
Intellectual (brand patents, copyrights, data)
Human
Financial