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K e l l y A . H u o t a r i
P: 503.347.2870 • E: KAHUOTARI@GMAIL.COM
P R O F E S S I O N A L S U M M A R Y
Seasoned Internal Communications leader with experience building, developing and leading teams in driving successful
employee engagement and business results at Fortune 500 companies including Toyota North America, NIKE, Inc. and
Raytheon. Deep experience leading communications for some of the world’s most innovative and recognized supply
chains.
E X P E R T I S E
 Global Corporate Internal
and Integrated
Communications
 Executive Communications
 Employee Engagement
 Change Management
 Culture Transformation
 HR Communications
 Technical
Communications
 Global Supply Chain and
Operations
Communications
 Team Leadership and
Talent Development
 Budget and Vendor
Management
 Strategy, Content and Message
Development
 Video, Event and Television
Production
 Speechwriting
 Journalism
 Crisis and Issue Management
 Digital and Social
Communications
C A R E E R H I G H L I G H T S
 Ideated, developed and led onsite coverage of the 2012 London Olympics for Nike’s 48,000 global corporate
and retail employees, delivering record-breaking metrics across multipleinternal channels.
 Created strategy, messaging and oversaw collateral production for simultaneous live meetings and webcasts
hosted by Toyota leaders across North America to announce widespread changes to the company structure and
culture, and share plans for moving 4,000+ employees to the new headquarters. Received strong positive
quantitative and qualitative feedback from company leaders and employees.
 Produced annual global awards ceremonies and global all-employee meetings hosted by Nike’s CEO and
business presidents, receiving strong positive feedback from executives and attendees.
 Led development and rollout of Nike’s first internal social media platform, achieving 62 percent adoption in
year one.
 Developed digital tools and a social experience to drive networking and idea exchange for a weeklong summit
for Nike’s top 250 global leaders. Received strong positive leader feedback including from the NIKE, Inc.
CEO and CIO.
 Led change communications for Nike’s SVP of Supply Chain, Operations and Technology for a global 20
percent reduction in force and department restructuring. The SVP received high marks on an employee survey
for his communications and leadership during the transition.
 Identified and mobilized key influencers in the Raytheon Supply Chain and Operations function, by leveraging
business network analysis methodologies and tools, to identify and solve key communications challenges,
positively impacting multiple KPIs.
 Created a thought leadership strategy for Raytheon executives resulting in earned media in key trade magazines,
and speaking opportunities at internationally recognized events and symposiums.
 Developed and managed communications and training content for a global internal security campaign that won
Nike’s highest honor for excellence.
 Developed multi-year internal communication campaign that resulted in an 81 percent increase in employee
understanding of the Raytheon Space and Airborne Systems’ business strategy.
 Designed and led campaign to ‘Advance the Culture’ at Raytheon that resulted in a 20 percent average increase
for key employee engagement metrics.
 Received high marks in performance reviews for the past ten years for my ability to hire, manage and develop
strong teams.
P R O F E S S I O N A L E X P E R I E N C E
ROI Communication Consulting/Toyota North America, Plano, Texas; Senior Director, February 2015 to
present
Developed and leading implementation of a three-year strategy for transitioning employees while maintaining strong
employee engagement.
Providing strategic consultation and creating communications including videos, speeches, presentations and more for
29 senior executives at Toyota North America for internal and external audiences as part of the company’s massive
restructuring and move to Plano, Texas.
Oversee intranet and internal social media.
Raytheon, SAS, McKinney, Texas; Global Internal Comms and Brand Director August 2012 to January 2015
Built and led new geographically distributed 12-person Global Internal Communications and External
Marketing team including hiring and onboarding staff, and developing new channels, editorial guidelines,
processes and metrics.
Provided communications counsel and strategic partnership for the business president and his executive
leadership team.
Developed and led internal communications team in executing a multi-year initiative, events and collateral
to educate and empower managers to share the strategy with frontline employees.
Developed and led external employment branding campaigns using targeted social media and print
channels.
Led change communications for mergers and acquisitions, and headquarters move in partnership with HR.
Led ‘Advance the Culture’ initiative to drive cultural change needed for the business to succeed in an
increasingly competitive global defense market.
Partnered with functional leaders, including in HR, to develop and implement internal initiatives and
campaigns.
Oversaw editorial calendar and content for all internal communications channels and events including the
business president’s quarterly all hands meetings and other high-profile meetings.
Led external global marketing strategy, budget, collateral development and media buys for high technology
programs.
Led team in crisis response.
NIKE, Inc., Beaverton, OR; Sr. Internal Corporate Comms Mgr./Corporate Communications December 2007
to 2012
Led internal communications team in developing and implementing strategic communications, change
initiatives, large events and collateral for the CEO, business presidents and senior vice presidents for one of
the world’s foremost brands.
Led eight-person global internal communications team and oversaw internal channels including the intranet
and social media platform.
Developed strategy and oversaw execution of internal campaigns for 48,000 corporate and retail employees across 160
countries, numerous cultures and multiple languages.
Led production of annual global employee awards ceremony and events featuring top executives and tier-one athletes
for a diverse, global audience.
Selected and managed creative agencies, overseeing concepts, scheduling and budgets, for a broad range of
campaigns and collateral including Nike’s first internal social media platform.
Led global change management initiatives across multiple cultures and languages.
Led teams in producing videos and other collateral for global external and internal distribution including at
the 2012 London Olympics and the World Basketball Festival in New York City.
Led development of social, digital and internal communications systems, tools and strategies in partnership
with IT and outside agencies.
Children’s Institute, Portland, OR; Communications & Development Director January 2006 – December 2007
Led communications, recruiting and fundraising for statewide coalition of philanthropists, business leaders, community
leaders and early childhood experts to influence early childhood policy and increase early education funding for
underprivileged children.
Worked with statewide television, radio and print outlets to secure earned media opportunities.
Developed external communications strategies, messaging, creative concepts and materials including videos, digital
collaboration platforms, legislative toolkits, white papers, reports and more.
Developed and managed operating, grant and program budgets.
Multnomah County, Portland, OR; Communications Director March 2001 – January 2006
Developed and deployed strategic communications informing media and an economically and culturally diverse
public audience about new and changing county, state and federal policies and programs.
Selected and oversaw creative agencies in producing and placing marketing materials such as out-of-home
advertising, digital media and television/radio PSAs.
Served as Public Information Officer on range of topics including education, health and social services.
Marcom Consultant/Writer Portland, OR; 1994 – 2001
Consulted on cam paign and m essage development for product launches and services offered by Fortune 500
companies including Microsoft, Intel, HP, Symantec and Sequent.
Produced corporate image films, POS displays, websites and training programs and wrote feature articles for
national, regional and local magazines and business publications.
Television News Anchor/Reporter/Producer for KGW‐TV and others
Television news journalist at stations throughout the northwestern U.S. anchoring, reporting and producing newscasts,
news specials and daily deadline-driven news reports on a vast array of subjects.
E D U C A T I O N
University of Washington BA, International Studies, The Henry M. Jackson School of
International Studies
BA, Economics
Dean’s List
Mortar Board

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Huotari resume 11 15

  • 1. K e l l y A . H u o t a r i P: 503.347.2870 • E: KAHUOTARI@GMAIL.COM P R O F E S S I O N A L S U M M A R Y Seasoned Internal Communications leader with experience building, developing and leading teams in driving successful employee engagement and business results at Fortune 500 companies including Toyota North America, NIKE, Inc. and Raytheon. Deep experience leading communications for some of the world’s most innovative and recognized supply chains. E X P E R T I S E  Global Corporate Internal and Integrated Communications  Executive Communications  Employee Engagement  Change Management  Culture Transformation  HR Communications  Technical Communications  Global Supply Chain and Operations Communications  Team Leadership and Talent Development  Budget and Vendor Management  Strategy, Content and Message Development  Video, Event and Television Production  Speechwriting  Journalism  Crisis and Issue Management  Digital and Social Communications C A R E E R H I G H L I G H T S  Ideated, developed and led onsite coverage of the 2012 London Olympics for Nike’s 48,000 global corporate and retail employees, delivering record-breaking metrics across multipleinternal channels.  Created strategy, messaging and oversaw collateral production for simultaneous live meetings and webcasts hosted by Toyota leaders across North America to announce widespread changes to the company structure and culture, and share plans for moving 4,000+ employees to the new headquarters. Received strong positive quantitative and qualitative feedback from company leaders and employees.  Produced annual global awards ceremonies and global all-employee meetings hosted by Nike’s CEO and business presidents, receiving strong positive feedback from executives and attendees.  Led development and rollout of Nike’s first internal social media platform, achieving 62 percent adoption in year one.  Developed digital tools and a social experience to drive networking and idea exchange for a weeklong summit for Nike’s top 250 global leaders. Received strong positive leader feedback including from the NIKE, Inc. CEO and CIO.  Led change communications for Nike’s SVP of Supply Chain, Operations and Technology for a global 20 percent reduction in force and department restructuring. The SVP received high marks on an employee survey for his communications and leadership during the transition.  Identified and mobilized key influencers in the Raytheon Supply Chain and Operations function, by leveraging business network analysis methodologies and tools, to identify and solve key communications challenges, positively impacting multiple KPIs.  Created a thought leadership strategy for Raytheon executives resulting in earned media in key trade magazines, and speaking opportunities at internationally recognized events and symposiums.  Developed and managed communications and training content for a global internal security campaign that won Nike’s highest honor for excellence.  Developed multi-year internal communication campaign that resulted in an 81 percent increase in employee understanding of the Raytheon Space and Airborne Systems’ business strategy.  Designed and led campaign to ‘Advance the Culture’ at Raytheon that resulted in a 20 percent average increase for key employee engagement metrics.  Received high marks in performance reviews for the past ten years for my ability to hire, manage and develop strong teams. P R O F E S S I O N A L E X P E R I E N C E ROI Communication Consulting/Toyota North America, Plano, Texas; Senior Director, February 2015 to present
  • 2. Developed and leading implementation of a three-year strategy for transitioning employees while maintaining strong employee engagement. Providing strategic consultation and creating communications including videos, speeches, presentations and more for 29 senior executives at Toyota North America for internal and external audiences as part of the company’s massive restructuring and move to Plano, Texas. Oversee intranet and internal social media. Raytheon, SAS, McKinney, Texas; Global Internal Comms and Brand Director August 2012 to January 2015 Built and led new geographically distributed 12-person Global Internal Communications and External Marketing team including hiring and onboarding staff, and developing new channels, editorial guidelines, processes and metrics. Provided communications counsel and strategic partnership for the business president and his executive leadership team. Developed and led internal communications team in executing a multi-year initiative, events and collateral to educate and empower managers to share the strategy with frontline employees. Developed and led external employment branding campaigns using targeted social media and print channels. Led change communications for mergers and acquisitions, and headquarters move in partnership with HR. Led ‘Advance the Culture’ initiative to drive cultural change needed for the business to succeed in an increasingly competitive global defense market. Partnered with functional leaders, including in HR, to develop and implement internal initiatives and campaigns. Oversaw editorial calendar and content for all internal communications channels and events including the business president’s quarterly all hands meetings and other high-profile meetings. Led external global marketing strategy, budget, collateral development and media buys for high technology programs. Led team in crisis response. NIKE, Inc., Beaverton, OR; Sr. Internal Corporate Comms Mgr./Corporate Communications December 2007 to 2012 Led internal communications team in developing and implementing strategic communications, change initiatives, large events and collateral for the CEO, business presidents and senior vice presidents for one of the world’s foremost brands. Led eight-person global internal communications team and oversaw internal channels including the intranet and social media platform. Developed strategy and oversaw execution of internal campaigns for 48,000 corporate and retail employees across 160 countries, numerous cultures and multiple languages. Led production of annual global employee awards ceremony and events featuring top executives and tier-one athletes for a diverse, global audience. Selected and managed creative agencies, overseeing concepts, scheduling and budgets, for a broad range of campaigns and collateral including Nike’s first internal social media platform. Led global change management initiatives across multiple cultures and languages. Led teams in producing videos and other collateral for global external and internal distribution including at the 2012 London Olympics and the World Basketball Festival in New York City. Led development of social, digital and internal communications systems, tools and strategies in partnership with IT and outside agencies. Children’s Institute, Portland, OR; Communications & Development Director January 2006 – December 2007 Led communications, recruiting and fundraising for statewide coalition of philanthropists, business leaders, community leaders and early childhood experts to influence early childhood policy and increase early education funding for underprivileged children. Worked with statewide television, radio and print outlets to secure earned media opportunities. Developed external communications strategies, messaging, creative concepts and materials including videos, digital collaboration platforms, legislative toolkits, white papers, reports and more. Developed and managed operating, grant and program budgets.
  • 3. Multnomah County, Portland, OR; Communications Director March 2001 – January 2006 Developed and deployed strategic communications informing media and an economically and culturally diverse public audience about new and changing county, state and federal policies and programs. Selected and oversaw creative agencies in producing and placing marketing materials such as out-of-home advertising, digital media and television/radio PSAs. Served as Public Information Officer on range of topics including education, health and social services. Marcom Consultant/Writer Portland, OR; 1994 – 2001 Consulted on cam paign and m essage development for product launches and services offered by Fortune 500 companies including Microsoft, Intel, HP, Symantec and Sequent. Produced corporate image films, POS displays, websites and training programs and wrote feature articles for national, regional and local magazines and business publications. Television News Anchor/Reporter/Producer for KGW‐TV and others Television news journalist at stations throughout the northwestern U.S. anchoring, reporting and producing newscasts, news specials and daily deadline-driven news reports on a vast array of subjects. E D U C A T I O N University of Washington BA, International Studies, The Henry M. Jackson School of International Studies BA, Economics Dean’s List Mortar Board