1. Tim Pickert
tim.p@dragonmedia-int.com
1 | P a g e
PERSONAL PROFILE
Tim is a skilled and highly effective leader of online media strategies, with an international focus. Following
a stellar track-record in international travel and business development, in 2011 he was asked to take on
strategy development and execution for online media and customer engagement within the Harvey World
Travel group of businesses. Having cut his social media teeth within this multinational corporation, earlier this
year he was headhunted to Dragon Holdings, where he has been instrumental in establishing the entity’s
online business presence. He now steps into the Business and Media Services role at Dragon Media
International, where he will be providing similar insight and delivery support to Dragon’s rapidly expanding
client-base.
PROFESSIONAL SKILLS
Brand Development Strategies
Web Design, Development and Management
Selection and Establishment of Social Media Tools | Social Media Policy and Content Guidelines
MultiChannel Communications Strategies | Media and Public Relations
Online Advertising | SEO & PPC
WORK HISTORY
Business Services Manager
Dragon Media International
2014 - present
ACHIEVEMENTS
 Provided business services management to parent company Dragon Holdings
 Oversaw establishment of online strategy for Dragon Holdings, including:
 Web design
 Company set-up
 Marketing and social media tool strategy development
 Company social media policy development
 Developed collateral for Dragon Holdings business development
 Led business events to build market presence
 Provided quality services to new Dragon Media clientele
 Liaised with key clients to establish business objectives and communication requirements
 Developed complex, custom strategies for clients, to achieve:
 International communication, with a particular focus on APAC
 Design of social media as tool for bilateral communications and business development
 Integration between physical brand presence and online collateral
 Integration between paid advertising (PPC) and organic search (SEO)
 Provided coaching and mentoring to key clientele to on effective use of online media tools

2. Tim Pickert
tim.p@dragonmedia-int.com
2 | P a g e
Web Strategy and Online Manager
Harvey World Travel, Jetset Group
2011-2014
ACHIEVEMENTS
 Provided strategic input into overarching strategy for 6 Harvey World Travel companies
 Developed suite of online interaction strategies, including:
 Development of online competition to drive engagement and generate leads
 Establishment of new-to-business social media tools
 Developed guidelines for use of social media, to ensure:
 Consistent on-brand communications by all content developers
 Legally-compliant and policy-compliant use of social media
 Provided ongoing management and maintenance of social media presence
 Coached colleagues up to senior management on benefits and appropriate usage of tools
 Contributed to innovation within website, particularly around interactivity
 Re-developed multiple business microsites
Assistant Manager, Business Development Consultant
Harvey World Travel, Marion
2007-2011
ACHIEVEMENTS
 Won multiple awards for business development excellence, including:
 Top 100 Club Award, Individual Consultant Sales Australia-Wide
 Individual Sales Award, Silver Category
 Newcomer of the Year
 Provided exceptional leadership to sales team, coaching them to achieve excellence
PROFESSIONAL DEVELOPMENT
Social Media Intensive Sales & Marketing
Certificate IV in Marketing
Certificate III in International Tourism
Certificate IV in Retail Management
Certificate III in Retail Operations
REFERENCES
Outstanding references are available on request.