1. MONICA BAHL
09910077552 monica.bahl12@gmail.com
SYNOPSIS
I have 20+ years of experience most of it in leadership roles involving strategic planning and execution,
organisation building (infrastructure & team), varied GTM, P&L management; progressive 13 years of
multi-functional experience in Business Development, Operations and Sales.
20+ years of rich & comprehensive experience in the areas of:
Strategic & Tactical Planning Profit Centre Operations Budgeting & Cost Optimisation
Business Development Diversification / Expansion Brand Management
Key Account Management Market Research & Intelligence Sales
Product Launch & Management Advertising & Public Relations Service Operations
Strategic Alliances General Administration Contract Administration
Training & Development Resource Planning & Control People Management
 A visionary with verifiable year after year success in achieving revenue, profit and business growth
objectives within start-up, turnaround and rapid-change environments in the wellness industry.
 Currently working as Vice President with VLCC HealthCare India Ltd for Wellness & Education
Business, South Asia based at their Corporate Office in Gurgaon.
 Previous assignment was as Head of Operations – UAE, Dubai for VLCC International LLC. Prior
to that, I was designated as Vice President Operations with VLCC HealthCare India Ltd for
centres & Spas based at their Corporate Office in Gurgaon.
 M.Sc in CRM&E (Community Resource Management & Extension) from Lady Irwin College, Delhi
University with distinction & second position in the University.
 Recognised for outstanding organisational & leadership skills, creativity, public relations and an ability
to consistently exceed management expectations.
 Expertise in developing operating procedures & service.
 Good interpersonal skills with the ability to work in a multi cultural environment comprising of
different nationalities.
CAREER SCAN
From Sep’1995 till date with VLCC group
Oct’14 till date
Vice President- Projects, Supply Chain Management, Wellness & Education Business, South
Asia
VLCC is widely recognized for its scientific weight loss solutions and its therapeutic
approach to beauty treatments. With a staff strength of nearly 6000, over two-third
of whom are experienced specialists including medical doctors, nutritionists,
psychologists, cosmetologists and physiotherapists and having served over 10 million
customers since its inception, VLCC is the largest and most-preferred brand in the
Wellness domain in the countries it operates in.
Primary Responsibilities:
Strategic Skills:
 Global orientation
 Systems thinking
 Inspiring & influential leadership skills
 Superior business skills
 Technical savvy

2. Operations Management
 Critical role not only in creating economic profit, but in finding & driving opportunities to
increase economic profit.
 Key strategic position influencing 60% to 70% of company’s total cost on new projects as
well on on-going aspects of running the business.
November’13 till Sept’14
Head of Operations – UAE, Dubai
The first footprints of VLCC outside India were in UAE.
Main focus of my stint in UAE was to expand our footprints, fine tune the systems, develop synergies &
bring them at par with the India Operations.
April’12 till Nov’13
Vice President Operations- VLCC HealthCare India Ltd
Primary Responsibilities included:-
Strategic Planning & New Initiatives
 Planning innovative methods & implementing the same for concept building.
 Designing need-based business plans / strategies for maximizing profitability & revenue generation &
realise organizational goals; spearheading turnaround management initiatives.
 Formulating operating budgets and taking adequate measures to ensure optimum utilisation of
available funds towards the accomplishment of organisational objectives.
Operations Management
 Controlling the day to day operations at various levels ensuring snag free, smooth operations.
 Monitoring and ensuring compliance with quality in terms of service delivery and SOPs being followed.
 Developing and implementing procedures, control systems for maintaining quality standards; leading
efforts for streamlining processes and generating cost savings in operations.
 Developing e-learning modules in the respective streams
 Responsible for top line & bottom line financials outlet wise on a month to month basis with progress
reports & presentation of the same to the Board.
Business Development / Client Servicing
 Studying and keeping a tab on the market & opportunity available for enhancing the business. Doing
strategic tie-ups as and when required for business opportunities and increasing the Client Data Base.
 Setting up new centres & salons in new & different geographies based on the market & opportunity
analysis.
 Projecting and improving brand image through effective Public Relations & promotion activities.
 Meeting client’s requirements and hence offering customer delight and an edge over competitor.
 Ensuring high quality services with optimum resource utilization, resulting in customer delight.
 Create goals and plans for quality and financial management of the S.B.U. (Separate Business Unit)
 Preparing S.B.U's Business plan
 Concept Development -new business development. Overall profitability of the Business by cost
effectiveness & promotions.
Jan’09 till March’12
National Operations Head – Education Vertical, VLCC HealthCare Ltd.
VLCC Institutes are the Asia’s largest premier player in the beauty & nutrition vocational space
with a pan-India presence providing quality & job oriented education thereby transforming
lives”
Primary Responsibilities included:-

3.  Spearheaded the Education division for 3 years
 Turned around a loss making business to a profitable business till the PAT level in the 1st
year itself.
 Planning & implementation of infrastructure/ facilities, renovation and expansion in business.
 Responsible for top line & bottom line financials outlet wise on a month to month basis with progress
reports & presentation of the same to the Board.
Other major responsibilities were as follows
 Business Development
 Brand Management
 Diversification / Expansion
 Product development
 Training & development
 Strong liaisoning through PPP model of Govt agencies
Nov’05 till Dec’08
Vice President (Operations) – VLCC Health Care Ltd.
 Spearheaded entire gamut of operational functions.
 Planning & implementation of infrastructure/ facilities, renovation and expansion in business.
 Maintaining cordial relationship with clients, taking their feedback and effectively using the same for
improved services.
Oct’03 to Oct’05
Asstt. Vice President( Purchase & Maintenance) – VLCC Health Care Ltd.
 Was responsible for setting up the Purchase Department and reporting to the F&M.
 Responsible for managing the entire purchase line along with maintenance for 100+ outlets.
Feb’02 to Sept’03
Regional Head Of Operations ( East ) – VLCC Health Care
 Was responsible for setting up VLCC centres in Kolkata & Guwahati
 Responsible for business development by increasing the no. of outlets from 1 to 6
OTHER ASSIGNMENTS
Feb’99 to Jan’02 Area Head - Delhi VLCC Health Care
Sept’95 to Jan’99 Centre Head VLCC Health Care
CAREER HIGHLIGHTS
 Appeared in some electronic media coverage like Star News, Zee News, Delhi Aaj tak etc, & in print
media like HT Horizon, Education Times etc, discussing the future of vocational education in India.
 Awarded the 15 year completion award in 2010
 Awarded the Best Corporate Resource in 2010
 Awarded the Pillar of Strength Award in 2007
 Awarded the 10 year completion award in 2005
 Received the Best Centre Manager Award a couple of times
ACADEMIC CREDENTIALS

4. M.Sc (CRM&E) Lady Irwin College, Delhi University Stood 2nd
in Delhi University
B.Sc GCG College Stood 2nd
in the University
ICSE St. Francis Convent School
PERSONAL VITAE
Date of Birth : 12th
September’ 1972
Nationality : Indian
Marital Status : Married
Languages known : English, Hindi, Punjabi.
References : Available on request
(Monica Bahl)