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Get fit with our proven 10-step plan

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Duncan Green
Duncan Green

This is a copy of the presentation given at the Cutting Edge Seminar Industry Seminar on the 26th November at the Central YMCA

Health & MedicineBusiness
1 of 28
 
 
RULE 1 Adopt the mindset !
[object Object],[object Object],[object Object]
RULE 2 Communicate your member benefits
Motivational Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Educational Strategies
Ongoing Support Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RULE 3 Adopt 6- 10 Pillars of Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pillars of Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price Promotions
[object Object],[object Object],[object Object],[object Object],Joint Ventures
[object Object],[object Object],[object Object],[object Object],[object Object],Risk Reversal Strategies
RULE 4 Adopt a commitment to testing .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement Strategies
Phase 1 - Analyse your sales pipeline 2340 Leads 1840 Appointments 1660 Tours 800 Sales Club sales statistics
RULE 5 Embrace the internet & email marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Utilising the internet
Create a fitness services website
RULE 6 Use the phone effectively
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Utilising the telephone
RULE 7 Become an expert at Direct mail
[object Object],[object Object],[object Object],[object Object],Direct mail Strategies
RULE 8 Create a marketing blueprint
RULE 9 Develop a ‘backend business’
RULE 10 Replace marketing budgets with an acquisition cost
 

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