1. Rising Rep The CRM for the Independent Sales Pro David Shapiro Brian Bottorff

2. Market Positioning Main target is direct sales professionals Strategy Promote online Offer promotions Promote through ad words on social media Word of mouth – Referrals Incentive program for referrals Threats New CRM companies with same business strategy Current CRM companies changing business strategy

3. Channel Management To Reach Customer Customers will deal with us primarily through the site. Customer service will be handled through email and online chat support. Quality Control Customers will have the ability to provide feedback through forms and offer suggestions on product improvements and implementations

4. Brand and Relationship Management Brand Need to establish a brand following Advertise online through search engines and ad words Relationship Need to keep a strong relationship with customers Provide genuine customer support and show concern for issues customers face Provide incentives for loyalty